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Wednesday, September 16, 2009

Introducing THE GENTLEMAN’S COLLECTION by ARAMIS A Quintessential Collection of Fragrances for the Modern Gentleman

THE GENTLEMAN’S COLLECTION by ARAMIS: The Fragrances

Aramis has kicked off a distinguished new line for men composed of six new scents that are perfect for fall. Each has a unique scent that is suited to the personality of the wearer. As we have tested all of them, Whom You Know believes that at least one of them would be suited for any of our male Manhattan readers and this line is another hit by Aramis of Estee Lauder.

Aramis 900 3.4 oz Herbal Eau De Cologne Spray

A crisp herbal fragrance twists together exotic wood notes with bright florals leaving a surprisingly addictive scent. Whom You Know thinks this is what you would wear to a power lunch or a dinner date at an upscale restaurant-and if you need some ideas read Peachy's Picks! It is for someone that is classic and self-assured. Aramis 900 was launched in 1974 for the man who loves the thrill of the unexpected.

$48.00*

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Aramis Devin 3.4 oz Country Eau De Cologne Spray

A rich warm fragrance that embodies the crisp blend of fresh green notes, Galbanum and Hyancinth, with bright citrus accents and brisk herbaceous notes blended with rich spices, exotic woods and sensuous amber notes. Whom You Know likes this one the best. It is sporty, upbeat, and reminds us of someone who would have the personality to run it in for a touchdown. It has a cute green tweed-patterned label too.Devin was launched in 1977 for the man who enjoys a weekend at the countryside. This rich warm fragrance embodies everything you go to the country for. The crisp blend of green notes with bright citrus accents blended with rich spices, sensuous wood and amber creates an aristocratic and relaxed fragrance; perfect for the man who wants to feel fresh and unhurried.

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$48.00*
J·H·L 3.4 oz Custom Blended Cologne Spray

Custom-blended by Mrs. Estée Lauder for her husband Joseph in 1981, a sophisticated semi-oriental fragrance with citrus, spice and amber that makes any man feel distinguished. Whom You Know thinks this is a heavier sophisticated scent that would be more black-tie than everyday. Peachy Deegan thinks this is what Al Pacino's character might have worn when he danced the tango in the Plaza Hotel in Scent of a Woman. Of course we love the mongram. Peachy prefers all monograms! J·H·L is a fragrance of unique quality and elegance.


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$48.00*
Tuscany Per Uomo 3.4 oz Eau De Toilette Spray

A sensual fragrance that embodies Italian style and passion. The bright diffusion of citrus with a touch of lavender fused together with aromatic accords and precious woods brings the magic of the Mediterranean to life. Launched in 1984 for the man who is bold and passionate, Tuscany Per Uomo is a sensual fragrance that embodies Italian style and artistry. Whom You Know thinks this is a genuinely nice, casual fragrance. It would be perfect for a day in the country and it reminds us of men who are more of the literary type.


$48.00*

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New West 3.4 oz Skinscent Spray

A refreshing fragrance that captures the open, free-spirited attitude of the American West. The crisp impression of morning dew is recreated through bergamot and mandarin while cinnamon leaves and black pepper conjures the balmy warmth of midday. Sandalwood and moss blend to evoke misty mountains, desert winds and sandy beaches. Whom You Know thinks this is more innovative than most scents for men. It is what you might want to put on for a day of surprises. It is different, steps to its own beat, and might be worn by a man who is a bit more artsy. Launched in 1988 for the man who is adventurous and confident, the fresh top notes recreate the crisp impression of morning dew, palm trees and cool ocean breezes.


$48.00*

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Havana 3.4 oz Eau De Toilette Spray

The sensuous, fragrance herbs such as Russian coriander seed and French anise zested with pepper and exotic woods mingle with patchouli and cedar to take you to a place that simmers with heat and sensuality. Whom You Know likes this quite a lot. It has the right amount of spice in it while being fabulously stable, and sweet. We imagine a man wearing this on a crisp fall day with leaves falling around him walking through Central Park, maybe having a beer at the Boathouse Bar. Launched in 1994, the fragrance is for the man who is passionate and sensuous. Fragrance herbs zested with pepper mingle with exotic woods and play tribute to Havana’s style and taste.

$48.00*

The Gentleman’s Collection is available at Bergdorf Goodman in September 2009 and Bloomingdale’s, Neiman Marcus, Lord & Taylor, Saks Fifth Avenue, Dillard’s and Macy’s in October 2009.

*All prices are Suggested Retail. "The Gentleman’s Collection by Aramis embraces coveted classics. I love the concept of discovering something old that is new again. The Gentleman’s Collection is like a wardrobe of fragrances, each one for a different day…a different mood. The collection has new appeal to our loyal customers and is an opportunity for new customers to discover."
Mr. Leonard Lauder, Chairman Emeritas, The Estēe Lauder Companies, Inc.

Over the years, Aramis has created some of the most memorable men’s fragrances imaginable – classic scents that have withstood the test of time. From the first, Aramis 900, in 1974 to the most recent, Havana in 1994, each went on to attract its own loyal following. Now six noteworthy fragrances are available in one collection, in one size, for today’s modern gentleman and Whom You Know recommends them all.



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