The Latest From Burberry: BURBERRY BODY HIGHLY RECOMMENDED BY WHOM YOU KNOW! Make Sure to Put Burberry Body on Your Christmas List-Santa, Stock Up! And P.S. Jeremy Irvine wore Burberry to the War Horse world premiere in New York City Last Night
“We have been working on this for a few years now, Burberry Body for us is so much more than a fragrance it is the biggest launch we have ever done, one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world.
We wanted to create something iconic, unique and special – placing the attitude and energy of the trench coat at the centre - connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities. We are uniting all our audiences and giving them a very distinctive point of view.''
Christopher Bailey, Burberry Chief Creative Officer
Burberry Body is the next chapter in 155 years of Burberry history
The fragrance and the campaign are multi faceted reflecting the multi faceted nature of brand
Burberry Body is a brand launch, not just a fragrance launch
Burberry Body is the Burberry world translated into a scent, embodying all the qualities of the modern global British brand
Reflects the attitude and energy of the Burberry girl
Seductive, sensual, elegant, timeless, iconic and memorable
Name captures the spirit of the iconic trench coat and the emotion and stories behind it and the feeling you get when you wear it
Connotations of the name capture the thinking behind the fragrance: sensual, natural, elegant, memorable –everybody is the Burberry Body – it’s an attitude and a frame of mind
We absolutely love it at Whom You Know and it should be on every woman's Christmas list around the world!
THE FRAGRANCE
THE SCENT
The fragrance is very British and is the most sensual and feminine fragrance we have ever worked on. It’s sophisticated, it’s modern and it’s delicate. We wanted it to be light and feminine but also distinctive - something that appeals to women regardless of their age, it's more of an attitude.
The effortlessly sensual notes of rose and iris combined with woody top notes create this iconic scent which is unmistakably British.
Christopher Bailey, Burberry Chief Creative Officer
Burberry Body is a feminine and effortlessly sensual fragrance with an eclectic combination of refined ingredients
Distinctive and iconic
The scent has top notes of fresh green absinthe, illuminating elegant peach and refined freesia
The floral bouquet of natural rose absolute and iris blends gently with subtle warm tones of sandalwood to form the heart notes
Woody cashmeran, creamy vanilla, sensual amber and musk compose the base
THE BOTTLE
“I often describe Burberry as a multi-faceted diamond and so it seemed completely natural that a fragrance that represents all of the different moods, attitudes and expressions of the brand is packaged in a jewel like shape. The colours reflect the sensual and emotive nature of the scent. I wanted the bottle to be desirable as an object, not only because of the scent. I am always inspired by architecture and I wanted to translate the sensuality of the fragrance using these gentle rose gold and nude filters into something iconic and distinctive''
Christopher Bailey, Burberry Chief Creative Officer
Multi-faceted, iconic glass bottle with rose gold engraved check
Made with the same craft, intensity and modernity of the trench coat
Jewel-like, elegant and feminine design combines with the sophisticated packaging to create a feeling of pure luxury
Reflects the multi faceted dimensions and layers of the Burberry brand
Bottle designed to be desired as an object
Colours reflect the sensual nature of the scent
Rose gold refracts the light and filters the colour throughout the bottle
Subtle and understated with the iconic Burberry check gently etched onto the lid
Designed by Burberry Chief Creative Officer Christopher Bailey
THE PACKAGING
“We wanted the whole experience to be very sensual and luxurious – the tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, almost as if the packaging was the trench coat wrapping the Burberry girl and protecting her from the elements.”
Christopher Bailey, Burberry Chief Creative Officer
Jewel like, multi faceted design, mirroring architectural details of the bottle
Packaging texture reflects the fabric of the trench coat, almost as if the packaging was the trench coat on the girl, wrapping her body and protecting her from the elements
Rose Gold the colour very symbolic multiple connotations and something that is part of our Burberry icons
The colour palette: rose gold, nude, pale nude, white
Eau de Parfum
Pale nude suede-textured card packaging with Burberry engraved check and rose gold embossed logo
Eau de Parfum Intense
Nude suede-textured card case with elongated removable lid and rose gold interior. Burberry engraved check and rose gold embossed logo. The bottle is protected by a nude soft suede finish drawstring pouch
Body Milk and Body Oil
White suede-textured card packaging with Burberry engraved check and nude embossed logo
THE RANGE
Eau de Parfum
Eau de Parfum Intense
Body Milk
Body Oil
THE COLLECTION
Burberry Body, EDP 1.1 fl. oz. - $55
Burberry Body, EDP 2 fl. oz. - $75
Burberry Body, EDP 2.8 fl. oz. - $95
Burberry Body, EDP Intense 2 fl. oz. - $85
Burberry Body, EDP Intense 2.8 fl. oz. - $115
Burberry Body Dry Oil Spray, 2.8 fl. oz. - $50
Burberry Body Milk, 2.8 fl.oz. - $50
THE CAMPAIGN
“We worked with Mario Testino on a beautiful multifaceted and sensual campaign, expressing the different attitudes of the Burberry Body. The trench coat embodies the iconic qualities of the fragrance as well as the spirit and attitude of the Burberry girl.”
Christopher Bailey, Burberry Chief Creative Officer
Multi faceted campaign with multiple images each conveying a different attitude of the Burberry Body
The campaign images convey the warmth and sensuality of the fragrance.
Sensual aspect of the iconic Burberry trench coat reflected in the mood and feel of the campaign
The Burberry Body is effortlessly sensual, beautiful, British and embodies the spirit of Burberry
Campaign images shot by photographer Mario Testino under the creative direction of Burberry Chief Creative Officer Christopher Bailey
THE BODY
“Rosie is this beautiful, sensual English rose and perfectly captures the spirit of Burberry. She has this perfect balance of sensuality and confidence with humility.
Burberry is part of her history and it felt perfectly natural for her to be our first Burberry Body.”
Christopher Bailey, Burberry Chief Creative Officer
British actress and model Rosie Huntington-Whiteley is the first Burberry Body
Whom You Know Highly Recommends Burberry Body!
In other Burberry Manhattan News:
British Actor Jeremy Irvine wore Burberry to the world premiere of War Horse in New York City last night.
Jeremy Irvine wore a Burberry Prorsum black wool and satin peak lapel tuxedo, a Burberry London white cotton dress shirt and Burberry black leather dress shoes.
