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Tuesday, March 24, 2009

BIG APPLE BUSINESS: The Bowery Hotel



From a gracious welcome at the door to a roaring fire in the lobby, from hand-picked antique furnishings to high-tech room accessories, from absinthe at the bar to fresh-baked cookies at turndown, The Bowery Hotel brings the opulent warmth of a classic European hotel to New York’s most intriguing neighborhood and it is a favorite of Whom You Know.

With impeccable details personally overseen by proprietors Eric Goode and Sean MacPherson, the Bowery updates Old World hospitality with smart amenities and original touches. Goode and MacPherson are the hospitality veterans whose current portfolio includes New York’s ultrastylish Maritime Hotel and wildly successful Waverly Inn restaurant.

Wake-up calls are delivered by a personal phone call, and welcome notes to guests are handwritten. Guests are made to feel their presence at the Bowery is appreciated and it is this kind of quality that Peachy Deegan appreciates!

The hotel’s logo, a dandy in a red waistcoat and top hat, reflects the neighborhood’s rakish past, but also its stylish present. Doormen wear the signature red jackets, black top hats, and black pants in tribute.

Guests cross a threshold when they enter the Bowery’s soothingly lit lobby. An antidote to minimalist corporate hotels, the public space is full of artful, seductive details that hint at a storied past. Handmade dark-wood panels adorn the walls, contrasting with colorful Moroccan tiles. Antique chairs, sofas, and tables, hand-picked by Goode and MacPherson, are softly illuminated by chandelier-like iron fixtures. An artisan mural wraps around the room, depicting 19th-century New York scenes. Guests enjoy cocktails, coffee, tea, or light snacks as they chat or peruse a newspaper from the antique wooden racks. The atmosphere is genial, unhurried, and casual, ideal for lingering and socializing.

From the lobby, moorish arches lead to an elevator bank capped with a textured Venetian plaster ceiling. Inside both elevator cabs, a printed weather forecast greets guests each day.

At check-in, guests receive metal room keys linked to lavish, oversized red tassels. Inspired by keys in classic Italian hotels, the tassels provide a warm, whimsical alternative to plastic key cards at most hotels. They set the ideal tone for guest rooms, which pair sensual touches with high-tech details for absolute comfort.

Crisp and inviting, the rooms themselves recall classic New York living spaces. Eleven guest suites boast spectacular oversized terraces, creating the feeling of a coolly posh New York pied-a-terre.

Delicate lace adorns mohair-upholstered chairs next to iPod stereos and hi-def televisions. Turkish Oushak rugs on hardwood floors lead to simple, stunning marble bathrooms with C.O. Bigelow toiletries. Floor-to-ceiling industrial-style “factory windows” provide magical Manhattan views.

The Bowery Hotel’s location at the corner of Bowery and E. Third St., near the heart of the East Village, situates guests within walking distance of must-see New York neighborhoods like Soho, Nolita, the Lower East Side, the West Village, and Union Square. Along with plentiful taxis, the Bowery offers easy access to several subway and bus lines for easy travel throughout Manhattan and the boroughs.

About the proprietors

Along with The Bowery Hotel, Sean MacPherson and Eric Goode own and operate The Park Restaurant, The Maritime Hotel (including Matsuri restaurant, La Bottega restaurant, and Hiro nightclub), The Waverly Inn, and The Lafayette House.

Unique among hoteliers in New York, MacPherson and Goode design, build out, and operate their own properties. Their holdings reflect an obsessive attention to detail and an appreciation of what makes travel experiences memorable.

Before they partnered in 2000, MacPherson opened and continues to operate Swingers restaurant, Jones restaurant, El Carmen restaurant, Good Luck Bar, and Bar Lubitsch, all in Los Angeles; Goode founded Area, MK, Time Cafe, and BBar, which he still operates, all in New York City.

The Bowery Hotel’s 2007 opening coincided with a new chapter in the life of its namesake neighborhood. With its romantic history of vagabonds, punks, artists, and rulebreakers, the Bowery is now home to a growing number of independent boutiques, restaurants, and clubs. CBGB’s may have closed – and with it, an era – but the opening of the dazzling New Museum of Contemporary Art augurs a thrilling future for the neighborhood.

The Bowery Hotels’ private event space, The Bowery Terrace is as unexpected as it is stunning and features 12,000 square feet of indoor/outdoor event space. The second floor is comprised of three rooms and a large balcony which can be sectioned off for an intimate cocktail party or included to create one large space. The indoor space features an oversized green tiled fireplace, exposed brick walls and wrought iron chandeliers. Versatile enough for an intimate 50 person dinner and expansive enough for a 700 person extravaganza, The Bowery Terrace is a truly remarkable venue.
old New York charm.

For more information:
www.theboweryhotel.com

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