CHROMA THERMIQUE NEW Thermo-Radiance Protecting Milk for Color-Treated Hair New from Kerastase!

Mirror mirror on the wall, who is the fairest of them all?  Peachy!  Peachy!  Peachy!  But wait, is she looking in a mirror?  No, she is looking at her hair which shines more than it ever has before because she is using Chroma Thermique: the FABULOUS new product from Kerastase.  Over half of all women, including Peachy Deegan, have color-treated hair. While the results are often beautiful, color-treated hair can suffer from dullness, sensitivity and styling difficulty. Despite these potential problems, women continue to highlight and color their hair and in fact, have higher expectations with regard to shine and protection of the hair. Kérastase Paris, the leader in progressive treatment and styling, is proud to introduce a solution to the growing concerns related to the maintenance and preservation of color-treated hair, CHROMA THERMIQUE - thermo-radiance protecting milk for color-treated hair.  The results this product delivers are absolutely superb and we are so pleased with the results at Whom You Know.

Built on the foundation of the popular Reflection range of treatments for color-treated hair, CHROMA THERMIQUE maintains the same efficacy, while bringing forth a new, cutting-edge formulation. Developed exclusively by la Recherche Avancée L’Oréal, this innovative treatment product repairs and increases shine to the hair while protecting from heat damage. Following the successful launch of Ciment Thermique (thermo-protection for weakened hair), and Nectar Thermique (thermo-protection for dry hair), Kérastase Paris will extend its heat-protecting category to now encompass solutions for color-treated hair with Chroma Thermique.

TARGET CLIENT
Women with color-treated hair often use heat-styling tools that increase the sensitivity of hair fibers, which contributes to color fade and a lackluster finish. With time, the hair loses shine, becomes less soft and much harder to style.   At Whom You Know, we only use heat on our hair 2 to 3 times a week, but now feel better about doing it as we are using Chroma Thermique, which strengthens our hair and ensures optimal healthiness.

TECHNOLOGY
CHROMA THERMIQUE features a NEW and innovative formula that combines Ceramide, MEA-18 and a UV Filter. When applied to hair prior to heat styling, this advanced formulation works in three ways:

CERAMIDE: A nourishing lipid enables the visible repair of damaged areas in color-treated hair

MEA-18: A lipid found on the surface of the hair, which creates a hydra-phobic barrier around the fiber, protecting it from damage caused by blow-dryers and irons

UV FILTER: Hair is protected from UV rays and photo-oxidation


BENEFITS
Protects hair from the harmful effects of heat-styling tools and other aggressors
Improves hair drying and straightening performance
Nourishes, softens and moisturizes hair
Provides lasting optimal shine from roots to ends


AT-HOME USE
After cleansing and conditioning, apply a walnut-sized amount of CHROMA THERMIQUE to the hair. Gently massage into the lengths and ends, paying special attention to the most sensitized areas. Do not rinse. Style as usual using heat-styling tools.


Whom You Know recommends CHROMA THERMIQUE, and it is available at Kérastase Consultant Salons.

(SRP: $36.00)

Call (877) 748-8357 or visit www.kerastase-usa.com.