The Wizard of Oz at Sphere Celebrates One Year of Redefining Immersive Storytelling

To mark the Anniversary, Sphere will offer Exclusive Fan Activations and Reveals Milestone Numbers behind the Experience

-Sphere Entertainment Co. (NYSE: SPHR) announced a celebration marking the first anniversary of The Wizard of Oz at Sphere, the groundbreaking immersive experience that has welcomed more than 3.6 million guests and has made over $450 million in ticket sales since opening on August 28, 2025.

"The response to The Wizard of Oz at Sphere continues to exceed expectations, with millions of guests from around the world experiencing the film in a transformative new way," said Jen Koester, President and Chief Operating Officer, Sphere. "It's been rewarding to see first-time visitors and lifelong fans alike create new memories with The Wizard of Oz at Sphere, and our anniversary celebration is both a thank you to those who have made the experience a success and an invitation for new guests to experience the wonder for themselves."

Since its debut in August 2025, The Wizard of Oz at Sphere has become a global destination, with guests traveling from all 50 states and over 140 countries to immerse themselves with Dorothy and friends in the Land of Oz in a way only Sphere can provide. Since opening, the experience has been shown more than 850 times, transporting audiences through Sphere's 160,000-square-foot LED media plane, Sphere Immersive Sound’s 167,000 speakers, haptic seats and 4D effects.

In its first year, The Wizard of Oz at Sphere has pushed immersive storytelling to new heights through spectacular 4D effects at a remarkable scale. Highlights include:More than 675,000 apples dropped

More than 8,000 butterfly flights

More than 6,500 pounds of leaves blown

More than 3,200-winged monkey flights

Beginning August 10th and running through September 30th, guests attending The Wizard of Oz at Sphere can look forward to exclusive in venue anniversary activations.

The Wizard of Oz at Sphere is presented in collaboration with Sphere Studios, Warner Bros. Discovery, Google and Magnopus.

Tickets for The Wizard of Oz at Sphere are on sale now at www.thesphere.com.

About Sphere Entertainment Co.

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with plans also announced for Sphere venues in Abu Dhabi and National Harbor. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.

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On Your Happiness, by Katharine Hepburn

"If you always do what interests you, at least one person is pleased."

-Katharine Hepburn

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#BigAppleBusiness #PatrioticPeachy @WPAOG The West Point Entrepreneurs Hosts 2026 Entrepreneur Summit

The West Point Entrepreneurs Shared Interest Group will host the 2026 West Point Entrepreneur Summit on September 14-16 at their headquarters hotel, the New York Marriott Downtown Manhattan. The 9th annual Entrepreneur Summit will attract over 200 West Point and service academy graduate entrepreneurs, CEOs/CXOs, global investors, and veteran entrepreneur sponsors creating long term networking value across the entire West Point Alumni Network, also known as the Long Gray Line.

The West Point Entrepreneurs Shared Interest Group will host the 2026 West Point Entrepreneur Summit on September 14-16 at their headquarters hotel, the New York Marriott Downtown Manhattan.Share

The purpose of the West Point Entrepreneurs Shared Interest Group and West Point Entrepreneur Summit, a non-profit endeavor supported by the West Point Association of Graduates, is to bring together USMA and service academy alumni, military veteran entrepreneurs, chief executives, business leaders, and investors across the globe to create new opportunities for partnership and collaboration, while creating a “super community” of veteran entrepreneurs worldwide.

The summit provides educational resources for veterans at all stages of entrepreneurship. The West Point Entrepreneur Summit was previously recognized with two prestigious awards: the 2022 Gold CASE Circle of Excellence Award: 2021 West Point Entrepreneur Summit: A Long Gray Line Investment in the Special Events Category (In-person multi-day events) and the GOLD American Business Award “Stevie”: 2021 West Point Entrepreneur Summit: Conferences & Meetings.

The Keynote speakers for this year’s conference are Mark Clouse, West Point Class of 1990 and current President of the Washington Commanders NFL team and Trey Owen, West Point Class of 1994 and Founder of United Fitness Partners, one of the largest developers of fitness clubs under the Planet Fitness brand. Another featured guest speaker will be West Point Distinguished Graduate Kathy Hildreth, Class of 1983, Co-Founder of M1 Support Services which specializes in airplane maintenance for the U.S. military.

For the first time, the Summit will be in New York City after traveling around the country to Austin, Nashville, Washington, DC, and San Francisco.

Submit event questions regarding the West Point 2026 Entrepreneur Summit to: Austin Hunt, Senior Manager, Shared Interest Groups, Sponsorships, & Advertising 845-446-1582 or austin.hunt@westpointaog.org

Thank you to our current sponsors of the Entrepreneur Summit: Adams Keegan, the official HR/Payroll/Benefits Partner of the West Point Entrepreneurs, Scout Ventures, Wells Fargo, Summit 7, Miles & Stockbridge, Astoria Strategic Wealth, Reveille Ventures, Altos Ventures, Authentically American, and the Military Officers Association of America (MOAA).

About West Point Entrepreneurs

West Point Entrepreneurs is an international network of entrepreneurs, executives, investors, and business leaders supported by the West Point Association of Graduates (WPAOG). Established following the inaugural West Point Entrepreneur Summit in 2017, the network was created to strengthen connections among graduates through entrepreneurship, innovation, and business leadership while continuing a lifelong commitment to service. Through annual summits, regional networking events, educational programming, and strategic partnerships, West Point Entrepreneurs fosters collaboration across industries and empowers mission-driven leaders to create lasting impact in their communities and beyond. The network also welcomes service academy alumni and veteran entrepreneurs, providing opportunities to build relationships, share knowledge, and inspire future generations of ethical innovators and business leaders.

Serving West Point and the Long Gray Line

United States Military Academy | 698 Mills Road | West Point, New York 109956 | 845.446.1500 | WestPointAOG.org

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#FashionAlert #SportyPeachy #OutdoorRetailer #MakeItYours Outdoor Retailer 2026 Curates New Minneapolis Show Around Changing Outdoor Industry, Ushering in Next Generation of Brands

August 19–21 event brings together more than 275+ brands, 550+ retail buyers and 15 million followers

Outdoor Retailer is changing the way it brings the industry together, responding to shifts in how brands build businesses, how retailers discover products and how consumers engage with the outdoors. The August 19–21 show at the Minneapolis Convention Center ushers in the next generation of outdoor brands, featuring more than 275 exhibitors, surpassing its original goal of 200, along with more than 550 retail buyers and access to 15 million followers through the inaugural Wild Reach Program. Education Day on August 19 gives specialty retailers hands-on workshops through the Retailer Playbook Lab, in addition to Industry Day, an afternoon with programs presenting key business data and trends on topics including AI, new buying behaviors, and wearable tech.

“We’ve added a number of initiatives giving exhibitors and attendees increased ROI,” said Matthew Mathiasen, group show director for Outdoor Retailer. “Wild Reach brings creators directly onto the show floor to connect with brands, a program ​​that would otherwise require significant investment. Through our partnership with Explore Minnesota and Meet Minneapolis, we’re providing attendees opportunities to experience our new backyard every morning in close proximity to the convention center. We’re proud to connect our community through intentional moments, because that moves the industry forward.”

A Marketplace Built Around Discovery

The 2026 show floor brings established brands including Backcountry, Body Glove, Red Wing Shoe Co., and Wenonah Canoe together with emerging companies such as ALPAKA, Bowl & Kettle, NAVEE and Wolfpack.

More than 70 young brands will participate through the Ascent Program, connecting new brands with retailers and media, while Garage Grown Gear and Founded Outdoors bring additional independent, retail-ready brands to the show floor. REI’s Path Ahead Ventures (PAV) is collaborating with Outdoor Retailer to showcase products from more than 25 founder-led brands near the registration area. Attendees can vote for one brand to receive a complimentary booth at OR 2027 to share their founder story and products.

“Having a prominent presence on the show floor signals the key role these young brands are playing in the outdoor community,” said Lloyd Vogel, founder of Garage Grown Gear. “Small and independent brands built this industry. Centering them in the middle of the show, instead of a back corner, is exactly where they belong. We’ve seen firsthand how a single conversation on the floor can change the trajectory of a brand’s entire year.”

“REI Co-op Path Ahead Ventures exists to accelerate the success of founders of color in the outdoor industry,” said Keenan Corrigan, managing director, Path Ahead Ventures. “By showcasing products from founder-led brands in our community, we’re helping increase visibility for emerging businesses, creating opportunities for retail buyers to discover innovative products, and highlighting the entrepreneurs helping strengthen and expand our industry.”

Wild Reach Brings Creators Directly into the Show

Wild Reach, Outdoor Retailer’s creator program powered by Popfly, embeds more than 150 curated photographers, filmmakers, athletes and digital storytellers directly into the show floor, surpassing 15 million in combined audience reach, well above its original goal of 10 million. The program is a fundamental shift in how consumers discover and trust new products: they don’t respond to banner ads or brand-written copy the way they respond to creators that share their interests, buy gear like they do and provide honest, unfiltered reactions.

Outdoor Retailer built Wild Reach as launch infrastructure, giving exhibiting brands a structured, show-floor system demonstrating real consumer demand to the retailers writing orders and to tell their story in an amplified, authentic voice. Rather than leaving brands to navigate the creator economy alone, Wild Reach connects them with credentialed outdoor creators, generates documented engagement through Popfly’s tracking tools and delivers a content library brands can deploy long after the show closes.

More Value for Independent Specialty Retailers

More than 550 retail buyers and retail organizations are expected, representing specialty retailers, regional chains, international retailers and ecommerce businesses. Retailers include: Academy Sports, Alpenglow, Appalachian Outfitters, Camping World, Cape Union Mart, Gearhead Outfitters, MEC, REI, River Sports Outfitters, Runnings, Sunlight Sports, The Sportsman’s Guide, The Trail Head, and Westerlind Outdoors, among others. Outdoor Retailer’s Outdoor Specialty Scholarship and Hosted Buyer Program are providing travel support for qualifying retailers.

Keynote sessions will address retail strategy, technology and the future of outdoor participation, featuring speakers including Eoin Comerford, former CEO of Moosejaw and host of the Outdoor Unfiltered podcast, and endurance athlete, author and advocate Mirna Valerio.

Taking the Show Outside

Outdoor Retailer is expanding the experience beyond the convention center, giving attendees opportunities to discover Minneapolis’ vibrant outdoor culture through hiking, trail running and paddling. On Friday, August 21 a special orienteering adventure race is being hosted by 57hours, with $10,000 in prizes with the grand prize being a trip to Greenland. Activities are all hosted at Theodore Wirth Park, minutes from the Minneapolis Convention Center.

“Outdoor Retailer 2026 is about meaningful change,” says Lindsay Hubley, senior vice president, Sports and Outdoor Division. “We’re meeting the industry where it is today, investing in real launch infrastructure for new and discovery brands, strengthening the independent specialty community that has always been the backbone of this industry, and doing it in a timeframe where buyers arrive with clarity and a real need to find the outdoor industry’s next top seller. We are fueling the future.”

About Outdoor Retailer

Outdoor Retailer is where the outdoor industry comes together to move the business of the outdoors forward. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of innovative products shaping the future of outdoor recreation. Outdoor Retailer is where the outdoor industry gathers to connect, collaborate, and take ownership of what comes next – #MakeItYours. Learn more about and #MakeItYours at outdoorretailer.com

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Boston Pickle Club Announces New Indoor Pickleball Facility Coming to Windsor, Connecticut

The premier New England pickleball brand brings its largest location to Greater Hartford: 12 courts, two floors, a full bar and mezzanine, and year-round programming opening in October 2026.

The Greater Hartford community welcomes Boston Pickle Club Windsor, located at 20 Day Hill Road. At 37,000 square feet, the facility will be the largest Boston Pickle Club location and a premier indoor pickleball destination.

The two-floor club will feature 12 Cushion X courts, 20 ft+ ceilings, a bar and outdoor patio, a mezzanine overlooking the courts, a pro shop, locker rooms with showers, and a dedicated event space. With 1.2 million residents within driving distance, BPC Windsor will serve the Greater Hartford and Springfield markets.

Boston Pickle Club was co-founded by ATP professional and six-time national Platform Tennis champion Johan du Randt, three-time national champion Stephen Mitchell, and entrepreneur Steve Hauck. Windsor will be the company’s third location, following Hyde Park, MA, which opened in May 2024, and Norwell, MA, which opened in December 2024. The two clubs have over 1,300 active members, 4,000+ weekly visits, and an NPS of 55.

"Windsor just felt like the right next step for Boston Pickle Club," said Mike Wilmot, Chief Growth Officer. "The Greater Hartford and Springfield area has an incredible pickleball community, but it's been missing a premium indoor destination. We're taking everything we've learned from Hyde Park and Norwell and raising the bar higher with 12 indoor courts, year-round programming, and a space to play, connect, and build community.”

BPC Windsor will offer leagues, tournaments, clinics, private instruction, DUPR-based open play, youth and community programming, social events, corporate outings, and private events, and corporate sponsorship opportunities for local partners. Members will have access to all Boston Pickle Club locations.

The facility is scheduled to open in October 2026, with discounted early membership promotions available later this month.

About Boston Pickle Club

Boston Pickle Club is New England's premium indoor pickleball network, with locations in Hyde Park, MA, Norwell, MA, and Windsor, CT, opening in October 2026. Co-founded by Johan du Randt, Stephen Mitchell, and Steven Hauck, BPC offers premium courts, instruction, programming, and network-wide membership access. Learn more and sign up for updates at bostonpickleclub.com/location-windsor 

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#CulinaryCourant #NewYorkStatePeachy 800 Pounds of Butter Arrive as Beloved New York State Fair Tradition Takes Shape Construction of the 58th Annual Butter Sculpture at the New York State Fairgrounds is Underway

One of the first signs that The Great New York State Fair is just around the corner has arrived: 800 pounds of butter have been delivered to the Dairy Products Building, where sculptors are transforming it into the 58th Annual American Dairy Association North East Butter Sculpture, sponsored by Wegmans.

Returning for their 24th consecutive butter sculpture, renowned sculptors Jim Victor and Marie Pelton have unpacked their tools, settled into their refrigerated studio and begun carving this year’s secret design. The sculpture will take approximately 11 days onsite to complete and will remain under wraps until its official unveiling, setting the stage for one of The New York State Fair's most anticipated annual attractions.

"The butter sculpture has become one of The New York State Fair's most cherished traditions because it tells the story of our state's dairy farm families in a way that's both creative and memorable," said John Chrisman, CEO of American Dairy Association North East. "While fairgoers come to see an incredible work of art, the butter sculpture is really about the people behind it – our dairy farmers, whose hard work brings wholesome, nutritious dairy foods from their farms to families across New York.”

The butter used for the sculpture comes from O-AT-KA Milk Products in Batavia, N.Y., and is out of specification for retail sale for a variety of reasons, so American Dairy Association North East works with the sculptors to put it to good use by creating a beautiful piece of art.

After delighting fairgoers for 13 days, the butter's story doesn't end.

Once The Fair concludes, the butter returns to Western New York, where Noblehurst Farms in Pavilion recycles it through an anaerobic digester that converts waste into renewable energy. This marks the 11th consecutive year the farm has given the butter a sustainable second life, preventing it from ending up in a landfill. Noblehurst Farms' vast recycling program turns over 500 tons of food waste from supermarkets, universities and schools each month into enough energy to power the farm and over 300 local homes. Specifically, the butter from the Butter Sculpture alone will be able to power one house for three days.

American Dairy Association North East will unveil the 58th Annual Butter Sculpture to members of the media - and live on its Facebook page - on Tuesday, August 25, one day before The Fair officially opens. The sculpture will remain on display in the Dairy Products Building throughout The Fair.

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#FashionAlert #HigherEducation Stitch Fix Introduces the 41 Hawthorn Capsule Collection for Teachers Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner @hallakcleaners @hallakcouturecleaner

For sixty years, Hallak Cleaners the Couture Cleaner has been entrusted with Manhattan’s finest wardrobes. The official cleaner of Whom You Know since 2012, Hallak is the only cleaner Peachy Deegan would ever use and we are honored to work with them. New York’s fashion boutiques have been recommending Hallak to their loyal customers for years. They understand the importance of quality fabric care and protecting their client’s investment. While Hallak is known for their expert handling of couture and other precious items, they also make it a point to give your more casual garments the same level of attention. Their representatives are always on the look out for the hard-to-notice stains, loose seams, missing buttons, etc. You can trust Hallak Cleaners with your entire wardrobe and then some. A sample of some of their specialized services:

Tables & Bed Linens 

Suede, Leather & Furs 

Couture & Casual Wear 

Custom Interior Services 

Designer Handbag & Purse Cleaning 

Interior Cleaning Services by Hallak

Wedding Gown Preservation & Bridal Services

Expert tailoring department located at both locations. 

Complimentary Pick Up and Delivery Service 6 Days a Week. 

Hallak Cleaners 

1232 Second Avenue (near 65th) 

New York, NY 10065 

212.832.0750

http://www.hallakcleaners.com

https://www.facebook.com/HallakCoutureCleaner

https://x.com/hallakcleaners

http://instagram.com/hallakthecouturecleaner

If you have any questions or would like to schedule a pick up, please feel free to email us at info@hallak.com

Informed directly by teacher feedback, the collection features comfortable, practical pieces designed to mix and match




Stitch Fix, the leading online personal styling service, today announced the launch of an exclusive capsule collection for teachers from 41 Hawthorn, one of Stitch Fix’s private label brands for women. The collection provides teachers with versatile, classroom-ready styles designed around their workwear needs.

In preparation for the new school year, Stitch Fix analyzed thousands of teaching-related client requests to better understand what styles teachers were looking for when getting dressed for the classroom. Nearly 65% of these requests mentioned comfort, while 57% included at least one practical requirement related to movement, coverage, stretch or pockets. In addition, more than one-third (35%) of requests asked for outfits, coordinated pieces, capsules or mix-and-match options.

“We know teachers want to look and feel their best in the classroom, and we created this collection to help them do just that,” said Amy Sullivan, Vice President of Buying and Private Brands at Stitch Fix. “As we looked at what teachers were asking of us, the feedback was clear: too often, comfortable pieces don’t feel polished enough, while professional styles aren’t designed for the realities of a busy school day. Our new 41 Hawthorn capsule collection was designed to fill that gap.”

The collection includes versatile tops, pants, skirts, outerwear and a tote designed to mix and match. Details like three-quarter-length sleeves to help prevent marker stains when writing on the whiteboard, along with practical layers for changing classroom temperatures, reflect the everyday needs teachers shared with Stitch Fix. The collection is available in sizes 0–3X, including petite.

Through September 8, Stitch Fix has also launched a special offer for verified teachers to receive $40 off their first Fix. Educators can sign up, complete their Style Quiz and verify their status through ID.me when placing their first order. To learn more, visit www.stitchfix.com/community/teachers.

About Stitch Fix, Inc.

Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look – and feel – their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert Stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client’s individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.

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#CulinaryCourant #PaolasCafe Paola's As a Brand Established 1983 and The Cafe Started in 2020 by Son of Paola Bottero of Rome, Italy and New York Stefano Marracino and Family 1361 Lexington Avenue Between East 90th and 91st Streets #UpperEastSide #Manhattan #NewYork

Founder Paola Bottero from her 2011 review when she earned Peachy's Picks status

She was with all of us in spirit showing us from heaven she is no one-trick pony with her second restaurant!

Say cheers in her memory and raise a glass!  We love the American Cabernet.

Say yes please to the Branzino:

No, it's not a restaurant birth announcement but it IS a restaurant new to Peachy Deegan!

Started in 2020, Paola's Cafe is a sibling to Peachy's Pick Since 2011, Paola's, most recently featured earlier this year.  We have said it once and we'll say it again: what do the best do?  They get better!  And sometimes they multiply, and this second location is also on Manhattan's storied absolutely gorgeous best part of town, of course, the Upper East Side.  If you aren't eating baby artichokes, you should be and these are the best we have had anywhere in 2026:

As always, pictures are unedited

Peachy Deegan and Owner Stefano Marracino, Paola's Son

Ricardo Cazales presents the superstar Baby Artichokes

It would not have occurred to us to even order this smashing dish but we are glad we were encouraged because these little beauties are culinary divinities ready to meet you.  As always, pictures are unedited and the truth is Stefano, Ricardo and everyone at Paola's Cafe is just this talented.  Peachy always knows what she wants to order and occasionally takes suggestions but is rarely impressed with suggestions.  We were impressed with this suggestion.

Green salads including the beet salad and absolutely triumphant Caesar are winners to start with and the depth of the pasta selection is also commanding, including the hot number below with green beans, Peachy's personal favorite vegetable.  Also, they heed directions and for Ms. Pretty Picky I Don't Care for Goat Cheese asked for it to be left off and they complied with hospitality.  However, if you adore goat cheese we are confident that Paola's Cafe does that well too.  

From the Branzino to the beloved Chicken Parm, Paola's Cafe also excels in entrees and stay tuned readers because we are under the impression that the hit parade is just starting at this Lexington Avenue hotspot!  Stay tuned. 

 Don't miss the chocolate desserts, necessary elements in life including the Tiramisu and the Gelato di Tartufo!

https://www.paolascafe.com/

What Peachy's beloved Grok the XAI by Elon Musk tells us:

Paola’s Cafe (and the related Paola’s Restaurant) is a long-running Italian restaurant brand on New York City’s Upper East Side, founded in 1983 by chef Paola Bottero.

paolasrestaurant.com

Paola Bottero, born in Rome, immigrated to the United States as a teenager. Her father, Alessandro, had come to New York in the 1960s to play violin with the Metropolitan Opera Orchestra; the family settled in the city. After marrying and having sons, she entered the restaurant business in her mid-30s, influenced by her younger brother’s success with a restaurant (65 Irving Place). She trained with a Roman restaurant family in New York and opened the first Paola’s with their support.

chewingthefat.us.com

It began as a small, family-operated spot (initially associated with locations in the Yorkville area, such as near East 84th/85th Street and First Avenue). The restaurant has moved several times within the Upper East Side while remaining a neighborhood fixture known for authentic Italian family recipes, homemade pastas, and a warm, community-oriented atmosphere. Key later locations included 1295 Madison Avenue (in Carnegie Hill, associated with a move around 2009 into the Hotel Wales area) and 1361 Lexington Avenue.

newyorker.com

In a recent chapter (around early 2026), Paola’s Restaurant returned to Carnegie Hill at 1302 Madison Avenue (between East 92nd and 93rd Streets), across from a prior site, in a reimagined space. The previous Lexington Avenue location at 1361 Lexington Avenue (between East 90th and 91st Streets) continues as the more casual Paola’s Cafe, serving the same classic Italian recipes with house-made pasta and seasonal ingredients in a neighborhood-friendly setting.

paolasrestaurant.com

Paola Bottero passed away on March 29, 2025, at age 79. The business continues under her sons Stefano Marracino and Daniel Marracino (along with partners including longtime staff/family members such as Ramon Alvarracin, Executive Chef Alejandro Perez, and granddaughter Zola Marracino), preserving her recipes and vision of community through food.

legacy.com

Paola’s has been praised as an Upper East Side mainstay for its traditional Roman-inspired Italian cooking, consistency, and role as a local gathering place for over four decades. Note that a separate venue called Paola’s Osteria (at 1246 Madison Avenue) has operated under different ownership.This history centers on the well-documented New York establishments matching “Paola’s Cafe.” Other places with similar names (e.g., in other cities or countries) exist but do not share this specific lineage.

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The AI Summit New York Returns for 11th Edition Following Three Years of Record Growth

More than 350 speakers across 10 content stages will explore how enterprises are moving AI from experimentation to measurable business impact

The AI Summit New York, where commercial AI comes to life, today announced its return to the Javits Center December 9 - 10 for its 11th edition, following three years of record growth that have seen the event triple in size. The two-day event will bring together enterprise leaders, AI practitioners and technology innovators across 10 content stages and 11 conference tracks, featuring more than 350 speakers focused on the development, deployment and business impact of AI.

For more than a decade, The AI Summit New York has connected the global AI community with the strategies, technologies and expertise driving enterprise transformation. As organizations move beyond experimentation and look to scale AI across the business, the 2026 summit will focus on what's working now, and how leaders can translate AI investment into greater efficiency, and the unparalleled industry expansion.

"Enterprise AI has reached an inflection point," said Caroline Hicks, Vice President of The AI Summit Series. "Organizations are no longer asking whether to invest in AI - they're focused on deploying it responsibly, scaling it effectively, and delivering measurable ROI. The AI Summit New York has tripled in size over three years because we have evolved alongside the industry, creating a destination where every conversation is grounded in practical application, real customer stories, and proven business outcomes. This year's summit reflects that maturity. It's where AI ambition meets execution."

New for 2026, attendees will experience the Headliners Stage in a dedicated theatre alongside two budding conference tracks. Applied AI will examine how organizations across industries are turning AI from experimentation into real-world impact, while Impact Arena will showcase how enterprise AI and technology are translating vision into measurable impact through expert insights and real-world case studies.

The initial lineup of confirmed speakers includes AI and data leaders driving enterprise transformation across diverse industries - from Ipshita Chakraborty, Director of Data Science & Applied AI at HelloFresh, and Christie Mealo, Chief AI Officer at Medical Knowledge Group, to Iwao Fusillo, Chief Data & Analytics Officer at the New York Jets, alongside executives from TD Bank, McCann, and other organizations at the forefront of commercial AI deployment - with hundreds more enterprise voices to be announced in the coming weeks.

At the core of the 2026 event is The AI Summit New York Ambassador Chapter, an expert advisory group of AI leaders and innovators collaborating with the summit to shape its direction. Drawing on deep enterprise experience and diverse industry perspectives, the ambassadors provide insight into the themes, speakers and experiences defining the event's agenda.

The 2026 Ambassador Chapter includes:Bijit Ghosh — Managing Director, AI/ML and Data Transformation, Wells Fargo

Elise Neel — Senior Vice President, Global Strategy and Strategic Partnerships, Panasonic

Jason Harvey — Executive Vice President and General Manager, BET+, Paramount Global

Maryam Ashoori — Vice President of Product and Engineering, IBM

Nitzan Mekel — Vice President and Chief AI Officer, eBay

Pooja Chandiramani — Vice President, Global Head of Marketing Analytics, Operations, Brand Transformation and Media Strategy, Coach

Ryan Hefner - Chief Architect, Vanguard

Wayne Filin-Matthews — Senior Vice President, Enterprise Architecture and AI, The Walt Disney Company

Zach Golkhou — Director of Generative AI and Data Science, JPMorgan Chase

Together, the Ambassador Chapter will help ensure the 2026 summit reflects the challenges and opportunities facing organizations deploying AI today, from scaling enterprise applications and demonstrating measurable returns to navigating the rapidly evolving technology landscape.

Early registration for The AI Summit New York 2026 is now open. Explore the show, passes and agenda by visiting newyork.theaisummit.com.

ABOUT THE AI SUMMIT NEW YORK

For more than a decade, The AI Summit New York has been the trusted platform for enterprise leaders and tech innovators to explore and apply commercial AI. We unite influential minds, pioneering technologies, and practical insight to transform theoretical discussions into tangible, profitable business outcomes.

The AI Summit New York returns to the Javits Center in December 2026 to unite bold innovators, influential executives, and cutting-edge solution providers to shape the future of enterprise AI.

ABOUT THE AI SUMMIT SERIES

In 2016, at a time when AI conferences were geared towards research and academia, Informa launched The AI Summit Series - the first-ever conference and exhibition to explore what AI practically means for enterprises. Every year since then, we’ve gathered top executives and investors with technology specialists and data scientists from across the globe to network, learn and showcase ground-breaking technology solutions for business.

Celebrating the 10-year anniversary in 2025, it’s clear we were trusted before the hype, and our conference and expo series has firmly established itself at the heart of the AI community with shows running in London, New York, Melbourne, and at Black Hat USA.

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The V Foundation for Cancer Research Eclipses the $500 Million Milestone in Grant Award Funding

The V Foundation for Cancer Research, a top-rated cancer research charity, announced it has reached a historic milestone of over $500 million awarded in cancer research grants. These funds support innovative scientists who are driving critical advancements that save lives and accelerate Victory Over Cancer.

“This is a tremendous accomplishment that would not be possible without the incredible V Foundation community,” said Brandi Williams Broome, CEO of the V Foundation. “For more than 30 years, our supporters, donors, partners and researchers have carried forward Jim Valvano’s unwavering belief that investing in groundbreaking scientific ideas can change the future of not only cancer research, but cancer treatment. This achievement is more than a number - it is lives saved and hope for every family facing cancer. It is a powerful reminder of what the V Foundation stands for: accelerating scientific progress that brings us closer to a future without cancer.”

So far, this fiscal year, the V Foundation has awarded $52.1 million in grant funding across its Powered by the V Portfolio of grants and through its flagship programs of Translational, Breaking Barriers, and Pediatric grants.

“This $500 million milestone represents far more than dollars invested, it represents decades of bold ideas, extraordinary scientists, and the unwavering generosity of donors determined to change the future of cancer,” said Susanna Greer, Ph.D., Chief Scientific Officer of the V Foundation. “The V Foundation has always believed that the best way to accelerate progress is to find exceptional investigators, give them the resources to pursue innovative science, and trust them to ask the questions that others cannot. Today, discoveries once considered impossible are improving and extending lives because of those investments. As we celebrate this milestone, we remain steadfast in our commitment to funding the science that will bring us closer to Victory Over Cancer.”

The V Foundation funds high-risk, high-reward research that advances groundbreaking treatments and expands options for patients. Since its inception in 1993, the V Foundation has funded nearly 1,500 grants, fundamentally changing the research landscape. V Foundation grantees have been connected to nearly 1,100 clinical trials and have become leaders in the cancer research field at major cancer centers, national research programs, and the National Cancer Institute.

Each grant is awarded through a highly selective process overseen by the V Foundation’s Scientific Advisory Committee. Composed of the world’s leading physicians and research scientists, the committee identifies the most promising investigators and cutting-edge projects for funding.

For more information about the V Foundation Award programs, or to donate, visit v.org.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach, ESPN commentator and member of the Naismith Memorial Basketball Hall of Fame. The V Foundation has funded over $500 million in game-changing cancer research grants in North America through a competitive process strictly supervised by a world-class Scientific Advisory Committee. Because the V Foundation has an endowment to cover administrative expenses, 100% of direct donations is awarded to cancer research and programs. The V team is committed to funding the best scientists to accelerate Victory Over Cancer® and save lives. 

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#CruisingPeachy The New York International Auto Show 2026 Visitor Impact Study Released

For 72% of attendees of the 2026 New York International Auto Show, it is the only automotive event they have attended in the past 12 months. That finding, combined with new research showing that 80% said that attending the show helped influence their next new vehicle purchase, underscores the unique opportunity the auto show provides automakers to connect with consumers who are actively in the market.

The insights are part of the 2026 New York International Auto Show Visitor Impact Report, released today. It includes detailed research on consumer demographics, purchase intentions, brand consideration, test drives, vehicle ownership, media impact, and post-Show purchasing behavior.

The report shows that NYIAS attracts a highly engaged audience:

80% of visitors said attending the Show helped them decide on their next vehicle.

38% of attendees plan to purchase or lease a new vehicle within 12 months.

42% of 12-month intenders added one or more brands to their consideration list.

41% participated in an on-site test drive, with 34% saying the experience made them more likely to consider buying that brand.

92% of 2025 purchase intenders followed through on their stated intention to purchase a new vehicle.

The New York Auto Show may be the only public automotive event many consumers attend during the year — making participation an opportunity to reach consumers they might not encounter elsewhere.

“The research confirms the important role the New York Auto Show plays in bringing consumers and automakers together,” said Mark Schienberg, President of the New York International Auto Show. “These are consumers who are actively exploring their next vehicle, and the research shows that their engagement at the Show influences their consideration and ultimately leads to a purchase.”

The Bottom Line for Automakers

Taken together, the report paints a critical understanding of this type of exhibition: NYIAS attracts real, in-market buyers; the Show measurably moves them toward a purchase decision; and for most attendees, it's the only place they will interact with an automaker.

The complete report is available online [HERE].

The New York International Auto Show returns March 26 – April 4, 2027, following Media & Industry Days (March 23–25) and the World Car Awards (March 24).

ABOUT THE NEW YORK AUTO SHOW

Since 1900, New York has been the staging location of North America's oldest and largest-attended auto show. The New York International Auto Show continues to be the best place to experience and learn about the new products the auto industry offers. Each year, the show provides the largest display of cars and trucks in one location to car buyers in a unique experience. No other venue offers this kind of comprehensive and engaging forum, where new technology and designs can be viewed, explored, and enjoyed.

Peachy was born to cover the New York Auto show and is the third generation of her family to attend as a car professional and the first as press.

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#PeachyAhoy OCEANCO TO PRESENT LEVIATHAN AND DRAAK AT THE 2026 MONACO YACHT SHOW

Oceanco has built its reputation by partnering with visionary owners who are bold enough to challenge convention. At this year's Monaco Yacht Show, that approach will be embodied by two recently delivered projects: Leviathan (111m/364ft) and Draak (93m/305ft) both owned by Gabe Newell, who joined the Oceanco team in July 2025. The attendance will also mark the first time Oceanco has showcased both a new build and a rebuild at the show.

"Every owner we work with brings a different vision, and every project challenges us in a different way," says Marcel Onkenhout, CEO of Oceanco. "With collaboration guiding every decision, we are looking forward to showcasing two yachts at this year's Monaco Yacht Show that truly reflect this ambition."

Leviathan and Draak were designed around teamwork and community. A highly collaborative build process across both projects resulted in unconventional layouts and crew-centric design philosophies. Developed to operate seamlessly together, Leviathan and Draak are companion yachts within Gabe Newell's Inkfish fleet.

"With Inkfish, we try to focus on being of service to the scientific community," says Gabe. "We work with scientists to understand what's helpful, then look at how our technology, tools and resources can best support their mission, whether that's getting them to places they couldn't otherwise reach, developing new technology or providing funding to remove barriers to their research."

Delivered in November 2025, Leviathan rethinks yacht design and operations to improve the experience of everyone living and working onboard. Communal spaces create an environment where guests and crew are encouraged to interact, while low-maintenance materials aim to maximize crew productivity. Dedicated onboard facilities, including a dive center, laboratory and hospital, support Inkfish activities.

Delivered in June 2026 following a comprehensive rebuild by Oceanco's Life Cycle Support, Draak has been reimagined for an entirely new operational purpose. Alongside Leviathan, she now supports Inkfish expeditions with specialist diving facilities, a capable tender fleet and heavy-duty lifting systems. Many of the same design and operational principles introduced on Leviathan were also adopted on Draak.

The Monaco Yacht Show will also mark just over a year since Gabe joined the Oceanco team. His tenure has overseen the continued expansion of the Oceanco's

collaborative ecosystem through the addition of Alewijnse and Winel, joining fellow specialist companies Aluship, Lateral and Mercury. Looking ahead, Oceanco sees further opportunities to welcome increasingly ambitious owner visions. By leveraging a wider technological ecosystem available to the Oceanco Group, the builder is exploring ways to innovate across the design, construction and operation of future yachts.

"Just about everything I've been involved in over the years has moved some aspect of technology forward in a way that benefits customers," says Gabe. "Our aim is to identify interesting technologies, prototype them and move them into production."

As one of the key events on the yachting calendar, the Monaco Yacht Show offers a valuable opportunity to connect with clients, partners, and industry professionals. Throughout the week, Oceanco will also take part in a curated program of events, with Leviathan and Draak on display at the cruise terminal, as well as hospitality spaces across different locations at the show.

With new build and refit opportunities available, Oceanco continues to welcome conversations with potential clients seeking to realize their own unique visions. To make the most of your visit, book a private appointment with our Sales and Life Cycle Support teams directly.

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#SportyPeachy @WilsonBasketball @WNBA @CaitlinClark22 WILSON SPORTING GOODS AND CAITLIN CLARK UNVEIL THIRD INSTALLMENT OF SIGNATURE BASKETBALL COLLECTION

The three new basketballs reflect Caitlin's pursuit of pushing boundaries beyond the arc

Wilson Sporting Goods Co. announced today the expansion of its signature basketball line with WNBA star, Caitlin Clark. Since signing Clark in 2024, Wilson® has released several basketball collections celebrating her building legacy. In year three, Clark worked closely with the Wilson team to design and develop the new line that will be released on Wednesday, August 19.

Wilson & Caitlin Clark Unveil Third Installment of Signature Basketball Collection

New Wilson & Caitlin Clark Signature Collection: Poise, Anchor & Fuse

"What I love about working with Wilson is that every collection brings something new to the table," said Caitlin Clark, three-time WNBA All-Star. "We keep finding ways to evolve the line, and I'm really excited for everyone to check out what we've got this time."

The latest collection features more technical, performance driven elements than previous lines, working alongside Caitlin to create designs meaningful to her. The basketballs are available in a range of price points, offering more options to athletes and fans alike. The three new basketballs are titled Fuse™, Anchor™ and Poise™:Fuse (Outdoor Basketball): Channels the relentless energy and shot-making confidence of Caitlin into every detail of its design. A multi-color marbled "Fuse" finish flows across the ball in a dynamic swirl, creating bold, long-lasting graphics that hold up through endless hours on the court. Inspired by Caitlin's grind and fearless style of play, it reflects the work she puts in when no one is watching— reps that turn into results when the lights come on. Built for the grind, it captures that "blacktop to spotlight" mentality, fusing her game-changing talent into every dribble, pass and shot ($24.95 USD).

Anchor (Indoor/Outdoor Basketball): Flaunts a sophisticated color pallet while being a ball built to withstand all conditions, just as Caitlin does. A unique pebble pattern enhances traction in all conditions, helping channel moisture and elements away so the feel stays reliable whether indoors or outdoors. The Pure Feel Cover delivers a true pro-level touch with lasting durability, while Composite Pebbled Channels extend that textured grip across the entire surface for total-ball control. Together, these technologies help any athlete feel anchored in their play, just as Caitlin displays; every dribble, pass and shot stays locked in from start to finish ($34.95 USD).

Poise (Indoor/Outdoor Basketball): Embodies refined performance and understated confidence, designed in the spirit of Caitlin. A sophisticated, elevated aesthetic runs through every detail, anchored by subtle embossed patterning that repeats across the surface in a quiet, tonal texture. Finished with minimal gold branding accents, the design keeps focus on elegance and control rather than flash, reflecting the composed, professional presence Caitlin carries on and off the court. Built for performance but designed with restraint, the Poise basketball captures calm confidence, where precision, discipline and identity are seamlessly fused into every possession ($44.95 USD).

"Caitlin continues to be a dominant force on and off the court, bringing together sports fans of all ages and backgrounds, and evolving the shape of the game," says Carrie Ask, President & CEO, Wilson. "We are especially proud to partner with Caitlin on this latest collection, which melds some of our latest product innovation technology with Caitlin's style – showcasing how Wilson and Caitlin are consistently going beyond the arc."

The Wilson x Caitlin Clark basketball line will be available online and in-stores at Wilson and key retailers starting Wednesday, August 19. For more information, please visit Wilson.com and follow @WilsonBasketball on social.

About Wilson 

Chicago, USA-based Wilson Sporting Goods Co. is the world's leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport – celebrating the iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. Wilson is part of Amer Sports Group, a publicly traded company on the New York Stock Exchange.

In Basketball, Wilson is the supplier of Official Game Basketballs for the National Basketball Association® (NBA), the Women's National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, Basketball Champions League (BCL), Basketball Africa League (BAL), FIBA 3x3 and approximately 39 High School State Associations.

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#BigAppleBusiness #SportyPeachy Yankee Global Enterprises Welcomes Apollo Sports Capital as Strategic Investment Partner

Yankee Global Enterprises, (YGE), the holding company of the New York Yankees, today announced a $2.6 billion financing agreement with affiliates of Apollo Sports Capital (ASC), a permanent capital platform of Apollo (NYSE: APO).

The financing agreement is a mix of credit and equity, with proceeds supporting the continued growth of the Yankees franchise as well as refinancing of existing debt. The transaction is expected to close imminently.

Apollo Sports Capital CEO Al Tylis will join YGE’s Board, which will expand by one seat. The Steinbrenner family will maintain full control of the New York Yankees and Hal Steinbrenner will remain as the Managing General Partner of the New York Yankees and continue to represent the team as the MLB Control Person.

Hal Steinbrenner, Chairman of Yankee Global Enterprises, said, “We welcome Apollo to the Yankees family. We are continually seeking ways to strengthen our positioning, and this partnership allows us to explore pursuing strategic opportunities. We look forward to a successful working relationship.”

Al Tylis, Apollo Sports Capital CEO and incoming YGE board member, said: “The New York Yankees are one of the most iconic franchises in sports, defined by a legacy of greatness. It is a privilege for Apollo Sports Capital to partner with the Yankees, and we are grateful to the Steinbrenner family for their trust. We look forward to supporting the organization’s continued pursuit of excellence and the championship standard that has long been the hallmark of the New York Yankees.”

Apollo Partner Robert Givone, said: “This is precisely the kind of bespoke capital solution Apollo Sports Capital was built to deliver, and we look forward to being a long-term partner to this storied franchise.”

Launched in 2025, Apollo Sports Capital is a permanent capital platform providing capital solutions across the global sports and live events ecosystem.

Gibson Dunn is acting as counsel to YGE and Goldman Sachs served as strategic advisor.

Paul, Weiss, Rifkind, Wharton & Garrison is acting as lead legal counsel to Apollo Sports Capital with Katten Muchin Rosenman acting as regulatory counsel.

About YGE

Yankee Global Enterprises is the parent company of the New York Yankees Partnership as well as holding ownership stakes in Legends Hospitality, a premier hospitality company that has become a global sports institution, Yankees Entertainment & Sports television network, the industry leading regional sports network, and stakes in two soccer franchises, New York City Football Club and AC Milan. YGE’s diverse portfolio and expertise drives measurable growth and lasting values for our business partners worldwide.

About Apollo

Apollo is a high-growth, global alternative asset manager. In our asset management business, we seek to provide our clients excess return at every point along the risk-reward spectrum from investment grade credit to private equity. For more than three decades, our investing expertise across our fully integrated platform has served the financial return needs of our clients and provided businesses with innovative capital solutions for growth. Through Athene, our retirement services business, we specialize in helping clients achieve financial security by providing a suite of retirement savings products and acting as a solutions provider to institutions. Our patient, creative, and knowledgeable approach to investing aligns our clients, businesses we invest in, our employees, and the communities we impact, to expand opportunity and achieve positive outcomes. As of June 30, 2026, Apollo had approximately $1.05 trillion of assets under management. To learn more, please visit www.apollo.com.

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#HealthyPeachy OneOncology and OpenEvidence Partner to Improve Cancer Care Nationwide

OpenEvidence, the most widely used AI-powered medical search and clinical decision-support platform, and OneOncology, a physician-led national platform empowering independent medical specialty practices, today announced a partnership to embed OpenEvidence into certain clinical applications used across OneOncology’s platform to enable physicians to use OpenEvidence for clinical evidence retrieval, reference and research. The integration is designed to make it easier for physicians at OneOncology partner practices to access OpenEvidence directly within their clinical workflows.

Over time, the collaboration is expected to expand to include deeper integration with OneOncology’s structured genomic data assets and clinical trials matching systems — further aligning evidence, precision oncology insights, and research opportunities at the point of care.

In the United States, more than half of hematology/oncology physicians already use OpenEvidence to help inform their clinical decisions.

Community physicians at OneOncology partner practices deliver modern, high-quality care to 1.5 million patients nationwide. More than 50 percent of cancer patients in the United States receive their care in community oncology practices. Community physicians manage hundreds of approved therapies across dozens of tumor types, navigate biomarker-driven treatment algorithms that shift with each new approval, and increasingly offer clinical trials that were once limited to academic centers.

“Independent physicians across the OneOncology network treat a wide array of cancers across stages, bringing the latest research and treatment options to patients close to home,” said Davey Daniel, MD, OneOncology’s Chief Medical Officer. “As physicians who read constantly and stay engaged with emerging science, OpenEvidence will help our partners efficiently access the latest, best-available research and evidence, improving the physician experience and supporting better patient outcomes.”

“Integrating OpenEvidence directly into my workflow will make it easier to access the information I need at the point of care,” said Emily Z. Touloukian, DO, FASCO, President and CEO of Coastal Cancer Center in Myrtle Beach, SC.

“Oncology is where the information problem in medicine is most acute: the literature moves fast, treatment decisions are increasingly personalized, and the stakes are as high as they get,” said Dr. Travis Zack, Chief Medical Officer of OpenEvidence. “OneOncology’s partner practice physicians have built a network that brings clinical trials, leading treatment pathways and physician-led innovation into the community. Building OpenEvidence directly into that workflow means the latest evidence, OneOncology’s treatment pathways and relevant trials all converge at the point of care.”

About OpenEvidence

OpenEvidence is the fastest-growing and most widely-used clinical decision support platform and medical search engine among U.S. clinicians. According to independent studies, more American physicians use OpenEvidence than all other AI platforms combined. OpenEvidence is trusted by millions of verified healthcare professionals to make high-stakes clinical decisions at the point of care that are sourced, cited, and grounded in peer-reviewed medical literature. Founded with the mission to organize and expand the world’s collective medical knowledge, OpenEvidence is actively used daily, on average, by the majority of physicians in the United States. OpenEvidence is free for all verified U.S. clinicians. Learn more at openevidence.com.

About OneOncology

OneOncology was founded by community physicians, for community physicians, with the mission of improving the lives of everyone living with cancer and other diseases. Our goal is to enable community medical practices to remain independent and to improve patient access to care in their communities, all at a lower cost than in the hospital setting. OneOncology supports our platform of community medical practices through group purchasing, operational optimization, practice growth, and clinical innovation. Our partner practices comprise approximately 2,300+ providers who care for approximately 1.5 million patients across 20 states. To learn more, visit oneoncology.com.

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#GothamGadgets #GermanyPeachy From beauty tech and creator culture to domestic robotics and family experiences, right through to new business models for the circular economy: IFA Moments bring innovation at IFA 2026 to life.

Touch, try out, get involved: IFA 2026 is placing greater emphasis on formats that allow visitors not only to see innovation, but to experience it for themselves. IFA Moments curates the most exciting experiences at IFA. This year’s programme includes, amongst other things, IFA Live experiences with humanoid robots, sessions on smart homes and the circular economy, the IFA Pitch Battles and the Creator Hub.

Two highlights in particular exemplify IFA’s experiential nature: in 2026, the Beauty Hub will become a significantly larger interactive Beauty Lab, whilst the IFA Playbox will create, for the first time, a dedicated experience zone for families with children up to the age of twelve. With both formats, IFA makes it clear that the future of consumer technology extends far beyond the individual device. Technology is becoming more personal, more interactive and more deeply integrated into everyday life.

“Innovation has the greatest impact when people can experience it for themselves. IFA is the place where products, games and concerts can be experienced first-hand. With the Beauty Hub, we’re showing just how personal technology has become. With the Playbox, we’re creating, for the first time, a dedicated space where families can discover technology together and have fun. This makes IFA even more of an experience for a wide range of interests and generations,” says Leif Lindner, CEO of IFA Management GmbH.

Beauty Tech & Wellbeing: The Show Area is being transformed into a Beauty Lab

Beauty and wellbeing are evolving into a dynamic field of technology. Artificial intelligence is increasingly enabling personalised applications, wearables are providing ever more detailed data, and digital platforms are bringing together training, prevention, recovery and wellbeing.

The Beauty Tech & Wellbeing Show Area showcases this development at IFA. The spectrum ranges from healthcare products and wearables, through digital fitness solutions and smart apparel, to recovery and wellness applications. The focus is on how technology can help people live healthier lives, better understand their performance and improve their personal wellbeing in the long term.

A highlight within the Show Area is the IFA Beauty Hub. It is designed as a Beauty Lab: a place to try things out, discover and exchange ideas.

This year, the Beauty Hub is moving to Hall 13, enabling IFA to significantly expand its exhibition space. The large hall provides space for interactive product stations, beauty treatments and services, styling sessions, a lounge, and influencer and creator activations. From product testing to on-site applications, visitors can experience beauty tech first-hand.

From LED face masks to digital tattoos

The Beauty Hub’s programme brings together different facets of beauty tech and personal care. The focus is on hands-on experiences. Each brand offers treatments, demonstrations or product experiences. Visitors can try out treatments and products, discovering for themselves what beauty technology feels like.

Nuon Medical invites visitors to try out skincare devices for themselves. At Prinker, temporary digital tattoos become a live experience – with the Tattoo Kiosk, Prinker POP and interactive activities.

TYMO is planning live hair styling sessions for visitors. Dreame will also be represented at the Beauty Hub. The company is showcasing haircare products – from hairdryers to styling tools – as well as the new Chrona Ultra LED face mask.

StylPro is offering ten-minute LED face mask sessions, daily prize draws and is unveiling three new products at IFA. Womanizer is combining an exclusive preview of a previously unreleased product with a competition, goodies and giveaways.

Connected Health is also part of the Hub: Withings is showcasing BodyFit and BodyScan 2. BodyFit is set to launch in retail on 7 September, whilst IFA is underway. The company is also demonstrating new features for its BeamO multi-scan thermometer.

A lounge featuring Anker charging stations and Hitschies sweets creates additional space for visitors, creators and brands to meet.

In doing so, the Beauty Hub is tapping into a fundamental trend: beauty, fitness and health are increasingly converging with data, artificial intelligence and connected technologies. Individual products are evolving into personalised ecosystems that support people in their everyday lives – from training and skincare to recovery and prevention.

IFA Playbox: a new world of experiences for families

Whilst visitors are trying things out, getting styled and testing products in the Beauty Hub, the IFA is creating its own dedicated space for its youngest visitors for the first time elsewhere on the site. With the IFA Playbox, IFA 2026 is launching its own experience area for families with children up to the age of twelve. The Playbox is deliberately not designed as a childcare facility. The focus here is on playing together, discovering, being active and taking creative breaks from the hustle and bustle of the trade fair.

Super RTL is bringing gaming content to the IFA Playbox via TOGGO GG. The programme is complemented by games and activity options: Stapelstein is providing several of its play sets for active play, and Hitschies is stocking its own candy bar with sweets. In addition, Juki & Danyal from Toggo will be on hand at the IFA Playbox for an autograph session.

A special family event is planned for 6 September: KIDDINX is bringing Bibi and Tina to the IFA as walking acts. The two inseparable friends are the main characters of the well-known children’s and family brand ‘Bibi & Tina’ and, together with their horses Sabrina and Amadeus, embark on adventures centred around Martinshof, friendship and horses. Families can also look forward to Bibi & Tina merchandise, friendship bracelets, T-shirts and colouring activities.

The Playbox thus adds a new dimension to the technology on offer at IFA: it creates a shared space for families where digital entertainment, well-known characters, physical activity and creative play come together.

IFA Moments bring innovation from the exhibition halls into everyday life

Beauty Hub and Playbox are two particularly prominent examples of the IFA Moments 2026. Other IFA Moments this year include:

The IFA Creator Hub brings together content creation, media, brands and networking. Spread across two floors and an outdoor area, the space will feature, amongst other things, a Creator Stage, the IFA Streaming Studio, streaming stations, brand activations and a Creator Lounge.

At ‘Robots on the Runway’, humanoid robots take centre stage and walk the catwalk. Complementing this, the session ‘Robots in the Kitchen and Home: From Task-Specific Tools to Humanoids’ explores how robotic systems can support people in the future with cooking, cleaning or living independently in old age.

The session ‘How Air, Connectivity and Intelligence Bridge the Last Mile of Home Wellness’ explores how sensor technology, connectivity and artificial intelligence can evolve the smart home from mere automation into an environment that actively supports comfort and well-being.

At the IFA Pitch Battle, start-ups present their ideas on the Dream Stage to a panel of expert judges and a live audience.

And under the heading ‘Turning e-waste into value’, the industry will discuss how repair, refurbishment and new after-sales models can create additional value beyond the initial sale of a product.

Finally, with “What the Funk”, one of Berlin’s most famous landmarks itself becomes an IFA Moment: to mark the 100th anniversary of the Radio Tower, the IFA brings together the history of technology, Berlin culture and a glimpse into the future. During the trade fair, the Radio Tower will be illuminated in the IFA colours.

You can find all the information about the IFA Moments and the many more to come here: IFA Moments | IFA Innovation For All

See all IFA 2026 Show Areas

More information about the Ifa 2026 Show Areas click here: Show areas | IFA Innovation For All

The IFA 2026 Program 

Additional speakers, sessions, and program highlights for IFA 2026 will be announced in the coming weeks. You can find the current IFA program here: 2026 Program | IFA Innovation For All 

IFA 2026 Exhibitors 

Participating exhibitors are listed here: 2026 Exhibitors | IFA Innovation For All 

IFA Innovation Awards 2026 

Information on the IFA Innovation Awards can be found here: IFA Innovation Awards 2026 | IFA Innovation For All 

About IFA Berlin 

IFA Berlin is the world's leading event for consumer electronics, home appliances and future tech and celebrates over a century of innovation. Since 1924, IFA Berlin has been the leading global platform where technology leaders, innovators and industry experts come together to showcase groundbreaking products and shape the future of consumer electronics. The event takes place every year in September in Berlin.   

Further information on IFA Berlin 2026: www.ifa-berlin.com   

Experience IFA with your ears (The IFA podcast): open.spotify.com  

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