EXPERIENCE THE ULTIMATE IN FLOWER POWER AS MACY’S 37TH ANNUAL FLOWER SHOW, “TOWERS OF FLOWERS,” RISES TO NEW HEIGHTS AT MACY’S HERALD SQUARE

Though the gray skies, countless slush puddles and endless snowfall may suggest otherwise, the spirit of Spring is in the air at the 37th Annual Macy’s Flower Show®. This season, floral enthusiasts and aspiring green-thumbs alike will have the opportunity to escape the harsh elements and enter an urban oasis as the Main Floor of Herald Square is transformed from a vibrant retail landscape to an unexpected floral wonderland, complete with flourishing hydrangea and lush tropical trees. Visitors from across the country and around the globe are invited to take a journey into a world of discovery, as the 37th annual Macy’s Flower Show goes on display from Sunday, March 27 through Sunday, April 10, 2011.

http://www.youtube.com/watch?v=DkFb8eIUy30
A welcome break from this winter’s extreme weather, the Macy’s Flower Show will present an artistic and aesthetically pleasing show for visitors who will enter a serene springtime sanctuary where vibrant plants and flowers blanket the Main Floor of the Broadway Building and spill out into the world-famous windows. While some floral and plant varieties will be easily recognizable to the “garden variety” botanical enthusiast, more exotic species that have traveled to New York from countries around the world will require a second look. Nonetheless, with the overwhelming aroma of blooming flowers and the dazzling array of colors there is no doubt that spring has sprung in Herald Square! Additionally, to get the public in the mood for the spring awakening, for the first-time ever, Macy’s Flower Show will scent its event advertising through a unique fragrance technology by partner Celessence™. The refreshing scent - a combination of lavender and chamomile, will give the public a preview of the lush garden smells that await their visit to the show. The theme of this year’s Flower Show is “Towers of Flowers” which will be reflected in various visual elements throughout the show. From the perennial fan favorite Bouquet of the Day, and the world famous Broadway windows, to the stately and awe-inspiring towers of flowers majestically holding court on the main aisle, this year’s visual elements are specifically designed to take the Macy’s Flower Show to new heights! Working with Ireland Gannon Associates, Macy’s spends an entire year nurturing one idea from seed and cultivating it into a kaleidoscopic spectacular that is viewed by hundreds of thousands of visitors over the course of two short weeks. During the week-long installation process, hundreds of designers, horticulturists and supporters work endlessly around the clock, carefully installing 100,000 plants and flowers to bring the Macy’s Flower Show to full bloom. It is with this hard work and meticulous attention to detail that this visually stunning, floral fantasy seems to magically grow. “Macy's 2011 Flower Show will be the largest and most ambitious effort in the show's history," says Robin Hall, executive producer of the annual event. "Our five flagship shows in New York City, Philadelphia, Chicago, Minneapolis and San Francisco with be joined by an all-new show this year, in Washington D.C., one that is being created as an extension of the National Cherry Blossom Festival." Hall added, "In the course of its two-week run, Macy's Flower Show will transform the main aisle of Macy’s Herald Square into an exquisite landscape of soft colors punctuated with a series of jaw-dropping towers that promises to take audiences to new heights." Special Attractions: Centerpiece Upon entering the Flower Show through the main Broadway entrance, guests will be greeted by three striking towers, each featuring a luscious array of flowers and greenery cascading elegantly down the spiral staircase toward the floor below. These dramatic displays are each 16 feet tall and range between 4 and 12 feet in diameter. Windows Embark on a floral flight of fantasy as the famous Broadway windows are transformed into some of the world’s most recognizable landmarks. Designed by Paul Olszewski, award- winning director of Macy’s Herald Square Windows, these extraordinary scenes transport visitors on a trip to far-away destinations on land and in the sea, before finally depositing them before an urban landscape a bit closer to home. Bouquet of the Day Bouquet of the Day will once again be taking center stage at this year’s Flower Show. These ten-foot tall floral masterpieces, each designed by renowned floral “artists,” will be on display on the Main Aisle of the Broadway building throughout the entire show. Each crowd- pleasing creation will be exhibited for two days before a new dramatic showpiece is installed. This year’s featured Bouquet of the Day designers include Jorge Cazzorla, Jes Gordon, Kenji Takenaka, Ed Libby, Olivier Giugni, and Preston Bailey. Hours and Events Those who would like to learn more about the Flower Show may participate in a complimentary tour through the springtime setting guided by one of the Macy’s Flower Show docents. Guests also will have the opportunity to participate in a variety of floral- themed special events and festivities throughout the two-week long show including cooking demonstrations and floral arrangement presentations, just to name a few. Experience the 37th annual Macy’s Flower Show during regular store hours (week of 3/27: 11AM – 8:30PM on Sunday, 10AM-9:30PM on Monday-Friday, 9AM-9:30PM on Saturday; week of 4/3: 11AM –8:30PM on Sunday, on Monday –Saturday, 10AM-9:30PM). Admission to the show is free to the public. For additional information, contact the Macy’s Flower Show hotline at (212) 494-4495. For complimentary guided tours, call (212) 494-2922.