All Columns in Alphabetical Order


Thursday, January 24, 2013

Whom You Know Is Thrilled to Kick Off Coverage of Sunkist! Sunkist Lil Snappers Cara Cara Navel Oranges Are Ideal for the Children of Manhattan - the Right Size, the Right Flavor and the Perfect Amount of California Sunshine and Vitamin C that New York and the Rest of the USA Need! New Lil Snappers™ Citrus Line from Sunkist Provides Big Opportunity and Even the Big Kids Love These!

Peachy Deegan is not so far from being a kid, especially when you consider her petite frame and small hands...she even discovered this winter season that gloves from her childhood still fit her.  She and the Petite Peachy Panelists for Peachy's Pantry are thrilled to kick off our coverage of the Sunkist brand with Sunkist Lil Snappers Cara Cara Navel Oranges!  Forget about the power suit this January everyone-you need the Power ORANGE.  Here's what the panel thought:
Since I am a teacher, I always have some kind of snack for my students and I love when I can bring in healthy snacks. I brought in the Sunkist Lil Snappers Cara Cara Navel Oranges and they were a hit. They didn't complain about having to peel them. I found they were able to quickly peel them and were able to enjoy them faster than any other oranges we've gotten ever. I loved how juicy they were. I got just the right amount of orange. The kids loved them too. I couldn't have been happier with how my kids loved them. I'll have to keep these in mind for when I want to bring oranges in again.
With the packaging alone, Sunkist has gained an entire new following of fruitlovers in North America. Lil Snappers attract the eye with their convenient packaging and colorful depiction of cartoon oranges "snapping" their fingers. And each bag holds enough "kid size" fruit to help plan a week's worth of snacks and great eating. Sunkist Cara Cara oranges are not too acidic; they are seedless and easy to peel. They have a deeper color that the orange we know and already love, which is part of the appeal. Sunkist calls this the "Power Orange" because it packs a wallop with more vitamin C & A in it's fiber-filled lusciousness. The rich , pink interior gives a child an enticing visual, but the actual peeling of the fruit provides a special moment of aromatherapy. In the time it takes to peel an orange, even these little hands' friendly ones, the aroma of the fruit is an enhancement that adds to the moment. Savor, appreciate, and eat!
The Cara Cara Navel Oranges are boldly flavored and full of juice.  
Their beautiful deep pink flesh is striking and appealing; the little kid in me could not wait to sink my teeth into one. 
Sunkist’s Cara Cara Navel Oranges are a sweet delight – who needs candy?  
Even the pickiest little gentleman or lady will say yes to Sunkist’s Cara Cara Navel Oranges – they are beautiful, sweet and seedless.  
They are conveniently packaged in a resealable bag for easy storage and transport.  
Not only is the packaging practical, it is also designed to appeal to children.  
At a time when sugar-based drinks and candy leverage design to appeal to kids, it is refreshing to see a Sunkist do the same for its nourishing oranges.  
Cara Cara Navel Oranges make a beautiful display, either whole or cut.  
Cara Cara Navel Oranges are an easy way to ensure kids get their share of Vitamin C in wintertime.
Do not let the winter get you down, indulge in our new favorite treat,  
Sunkist Lil Snappers Cara Cara Navel Oranges. These adorable Navel 
oranges come in kid friendly sizes, perfect to hold and easy to enjoy.  W
e love the resealable carrying bag they are packaged in too. Perfect 
for an addition to your lunch or a quick snack these delicious Cara 
Cara Navel Oranges taste superb. From a brand you can trust, Sunkist 
a cooperative of family growers since 1893. Quality is never comprised a
nd these fresh hand ready fruits are just what the doctor ordered.  
Oranges are a great source of vitamin A and C, they are also high in 
folate and fiber, what more can you ask for from your snack? Wait, did 
we mention they are seedless, sweet, and altogether cute? Cure your 
winter time blues with Sunkist Lil Snappers Cara Cara Navel Oranges.
***


The Lil Snappers™ citrus line of kid-sized fruit is now available as the newest member of the Sunkist® family. The launch is part of Stemilt’s Lil Snappers program to market kid-sized fruit for small hands. The convenient grab ‘n go 3 lb. citrus bags join Stemilt’s robust apple and pear lineup.

Lil Snappers come in five Sunkist citrus varieties available in the US and Canada: Navel oranges, Cara Cara navel oranges, Moro blood oranges, Minneola tangelos, and California mandarins. In addition to the new citrus offerings, Sunkist and Stemilt plan to introduce mixed-variety bags, such as Gala apples and Navel oranges, later this year.

“Kids love citrus and the introduction of the Sunkist/Lil Snappers citrus line will give them so many choices in just the right size AND in fun, convenient packaging,” said Julie DeWolf, Director of Retail Marketing at Sunkist Growers. “This launch offers our retail partners an opportunity to increase the value of their citrus portfolios and programs.” 
Sunkist and Stemilt will be driving demand at the retail level with engaging packaging and display elements. Retailers can customize their Lil Snappers program with colorful display-ready trays, pop-up quarter bins and customizable point-of-sale materials and in-store promotions.

Supporting the launch is a new Lil Snappers consumer website (www.lilsnappers.com) with nutrition information, kid-friendly recipes and games. Lil Snappers packaging features a QR code that takes consumers to a mobile version of the website for on-the-go product information. 


“With the launch of the Lil Snappers website, we are engaging moms and kids with creative kid-friendly recipes and sharing tools like Facebook and Pinterest,” said DeWolf. “Consumers will be able to access this content, even before making a purchase, with the QR code on each Lil Snappers bag.” 


The Lil Snappers Sunkist/Stemilt collaboration was announced last fall. The premium, kid-sized fruit is packaged in re-sealable three-pound bags that are designed to stand up in retail displays and consumers’ refrigerators for easy storage. In addition to convenience, the Lil Snappers line will offer variety as well with new citrus/apple and possibly pear combos being offered later this year.


Both companies will maintain sales of their own products under the Lil Snappers brand, with Stemilt handling apples and pears, as well as the combo bags, and Sunkist handling oranges. The two companies will collaborate on cross-category consumer and trade promotions.

###


About Sunkist

Sunkist is a cooperative of family growers since 1893. Steadfast to its commitment to provide quality fresh fruit, Sunkist is one of the world's oldest and largest citrus marketing cooperatives, packing millions of cartons of fruit each year. Expanding its presence beyond the produce aisle, the Sunkist® brand has licensed its name to more than 700 products – ranging from vitamins to beverages - in over 55 different countries. For more information about Sunkist, visit www.sunkist.com. Follow Sunkist on Twitter, Facebook, and You Tube. Sunkist is a registered trademark of ©2013 Sunkist Growers, Inc. All Rights Reserved.


About Stemilt 

Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and the largest supplier of organic tree fruits in the nation. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, and You Tube.

Add legal lines: “Sunkist is a registered trademark of Sunkist Growers, Inc. Lil Snappers is a trademark of Stemilt Growers, LLC, used under license.”


Lil Snappers Cara Cara 3lb. Pouch


Back to TOP