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Monday, March 4, 2013

Flahavan’s Irish Steel Cut Oatmeal Highly Recommended by Whom You Know! We are Thrilled to Kick Off Our St. Patrick's Day Coverage in 2013 with Flahavan's!!!

Michelle Cronin of the Irish Food Board and Paul Germann, who is distributing this amazing oatmeal to the United States at the New York Restaurant Show

Earlier today, we published on the New York Restaurant Show which is going on right now at the Javits, and among the most winning brands we found is the most Irish one, and that should not surprise you especially since this brand is nearly as old as the United States itself!  
Flahavan’s has been milling oats at the family mill in Kilmacthomas, Co. Waterford for over 200 years.  
There has been an oats mill at Kilmacthomas since the late 1700's. The power for the mill came from the nearby River Mahon which at one time also powered four other mills. In those days, the mill was used for the contract milling of oats for local farm growers and oat growers. This is where the farmer’s oats were then milled and the milled oatmeal was returned to him. He was charged for this service. At this time, the oatmeal was a heavier type than the Flahavan's "flaked" oatmeal we know today.

In 1935 it was decided to expand the mill and to put in an oatflaking facility. Oatflaking produced a finer flake, which is faster to cook. By 1959, Flahavan’s completed the construction of its current mill building.

The first family connection to the Flahavan’s name can be traced back to about 1785 when Thomas Dunn took over the mill. Dunn was the great-great-great-grandfather of John Flahavan who is the Managing Director of the company today.  And their latest and greatest news is that it will now be available in the USA!!!

So, to that end, as she is competitive both in regards to being Irish and being first to feature an amazing culinary endeavor (first in the US perhaps?!) this morning Peachy Deegan had this for breakfast.  If you can remember the old Life Cereal commercials with Mikey, you can picture Peachy as Mikey in this scenario: She likes it!  She even soaked them overnight as instructed and made them on the stove with raisins.  If you are wondering how we have been able to publish so much already on the Monday, it is thanks to the excellence in the energy and nutrition found here:

WHOM YOU KNOW HIGHLY RECOMMENDS FLAHAVAN'S IRISH STEEL CUT OATMEAL!!!


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