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Thursday, February 19, 2009

MOVERS AND SHAKERS: Philanthropist and Entrepreneur Justin Baer

Justin Baer, 26, New York University cum laude graduate, philanthropist and entrepreneur, has launched his latest social business venture, and "The Circuit" Newsletter. He is proud to continue the family tradition of publishing as the third generation., a unique master calendar and supplier directory concept is the first venture benefiting the non-profit sector since his 2003-04 cause related loyalty card concept, The Cure Card, LLC. Netting over $1.3 million for Evelyn Lauder's Breast Cancer Research Foundation, The Cure Card, LLC became the largest contributor to the foundation that year.

The Cure Card, LLC has raised over $2 million dollars to date and has since been acquired by cause related marketing firm, Profit For All, Inc. The loyalty program could recently be found in Ann Taylor stores nationwide. Prior to founding, Justin was an acquisitions analyst for Ramer Equities, Inc, a private equity group in Maryland.

Justin was recently mentioned in Entrepreneur Magazine's 2008 Hot List, New York Resident Magazine's Who's Who issue and was a recent guest on CNN Radio, Fox 45, and Fox News Radio Tampa. He is currently a partner in Usa-karaoke, LLC, one of the leading online karaoke music and equipment distributors as well as the founder of College Crossroads, LLC, a college success and preparation company. He also serves as a trustee to The Baer Family Foundation.

Leveraging the success of his first venture in the nonprofit arena, Justin is making the same impact on the events and promotion arm of the non-profit world.

Peachy Deegan: What is your favorite place to be in NYC?
Justin Baer: Central Park

What is your favorite shop?
Ralph Lauren

What is your favorite drink?
Vodka Tonic, I also drink too many Snapples.

What is your favorite restaurant?
Il Mulino

What is your favorite NYC book?

What is your favorite thing to do in NYC that you can do nowhere else?
Feel comfortable eating a hot dog from a guy off the street.

What do you think is most underrated and overrated here?
Riverside Park I think is underrated.. Street fairs are overrated.

Contact Justin by email at

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