Whom You Know: READ THIS: ONCE UPON A COW ELIMINATING EXCUSES AND SETTLING FOR NOTHING BUT SUCCESS by DR. CAMILO CRUZ

Wednesday, September 9, 2009

READ THIS: ONCE UPON A COW ELIMINATING EXCUSES AND SETTLING FOR NOTHING BUT SUCCESS by DR. CAMILO CRUZ

Here at Whom You Know, we are committed to the pursuit of excellence, as in "Ever to Excel" - so this book we fully endorse!

You all may be wondering what is a cow? Cows are silent companions that negatively influence us in the form of excuses, rationalizations for mediocrity, and barriers to success. They fall into two categories: excuses and limiting attitudes. Peachy Deegan thinks we should all try to minimize all cows in our life!

We quote Cruz who quotes Shakespeare:
"Oftentimes excusing of a fault doth make the fault the worse by the excuse."

How true.

In this economy, it is easy to see how pessimism could set in, however, this is a limiting attitude that will only produce failure and frustration. In this book you will grow to realize what your cows are and mull over how you may turn them into positive progress in your life.

We would agree with Cruz who says:

*The enemy of great is good

*Perfectionism is one of the worst cows there is

*You become what you think about

*In life you either become a victim of the adverse circumstances you might be facing or succeed in spite of them.

According to Dr. Camilo Cruz, in order to succeed you need to get rid of the cows. What are cows, and what do they have to do with one’s success? As Mark Victor Hansen, co-creator of Chicken Soup for the Soul, writes in the introduction to ONCE UPON A COW: Eliminating Excuses and Settling for Nothing But Success (Perigee Hardcover; September 1, 2009; $19.95) by Dr. Camilo Cruz, “The cow symbolizes every excuse, habit, or justification that keeps us from living truly fulfilled lives.” Cows are the excuses people use to coast through life, and Dr. Camilo Cruz believes that getting rid of those cows is the ultimate way to succeed in business, marriage, and other endeavors.

The purpose of this book is to address people in all walks of life and encourage them to get motivated by forcing them to address and conquer the “cows” and reach their full potential.

Based on a life-altering parable, Dr. Cruz demonstrates how the cows people carry can be impediments to a successful life, “It is too easy to fall into the trap of being satisfied for at least having something.” These days people feel they are just lucky to a have job, so are not inclined to go out and look for a new job or career change they may have always dreamed of.

In ONCE UPON A COW, Dr. Cruz explains how these cows are created, accumulated, and how to get rid of them. Whether the cows are preventing one from losing those 10 extra pounds, taking a risk on a merger or acquisition, or instituting change in a marriage, Dr. Cruz’s guide will teach readers how to change their attitude and perspective, and begin that excuse-free life of fulfillment that is possible for anyone who wants more out of every day.

***

ABOUT THE AUTHOR

Dr. Camilo Cruz is a bestselling author, business coach, and motivational speaker. His workshops draw thousands, and his corporate clients include Goodyear, 3M, At&t, and Motorola. Originally from Latin America, he immigrated to the United States, where he went on to earn a Ph.D. from Seton Hall University and become a professor of Quantum Physics, Thermodynamics, and Mathematics. He lives in Miami with his family. Visit his website at www.camilocruz.com/indexnews3.asp.

Kill Your Cows says Whom You Know!

ONCE UPON A COW: Eliminating Excuses and Settling for Nothing But Success

by Dr. Camilo Cruz

Foreword by Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series

Perigee Hardcover

On-Sale: September 1, 2009

ISBN: 978-0-399-53540-6

$19.95

Visit us on the web at www.penguin.com

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks, including Berkley Books, Dutton, Frederick Warne, G.P. Putnam’s Sons, Grosset & Dunlap, New American Library, Penguin, Philomel, Riverhead Books and Viking, among others.

The Penguin Group is part of Pearson plc, the international media company.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
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"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

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"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

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"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
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"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
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"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/