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Wednesday, November 25, 2009

SUPERSMILE® INTRODUCES SERIES II LS45˚ ADVANCED SONIC PULSE TOOTHBRUSH State-of-the-Art Sonic Technology Meets Patented Design for Exceptional Oral Care

We love to have clean, healthy smiles at Whom You Know, and we can't do it by we tried the Supersmile!  Not all toothbrushes are created equally.  In fact, many toothbrushes fall dubiously short of their task:  To clean AND polish teeth WHILE removing plaque and bacteria from beneath the gum crevice (sulcus).  Why?  Because a toothbrush’s performance relies so heavily on the angle of its bristles – and so many are counter-intuitively designed.   At Whom You Know we strongly believe in the benefits of innovative electric toothbrushes!

The American Dental Association (ADA) recommends brushing at a 45˚ angle to adequately clean teeth and maintain healthy gums.  Yet, most toothbrushes today boast newfangled bristles with staggered lengths, or that dip in the center, or protrude and revolve at the tip. Even those with uniform bristles, including battery- and electric-powered varieties, rely too heavily on the user to hold the brush at the proper angle.  

“What this translates to is inadequate brushing,” says Dr. Irwin Smigel, founder and president of the American Society for Dental Aesthetics and inventor of Supersmile Intelligent Smile Care™.  Perhaps one reason why the USDA cites 75% of the population over age 35 has some form of Gingivitis, the early stages of gum disease characterized by inflammation caused by tartar and bacterial plaque buildup. 

Supersmile, makers of the #1-recommended whitening toothpaste by cosmetic dentists, developed the ONLY toothbrush on the market with a patented, ADA-recommended 45˚ angled brush head.  Now, they’ve applied this same precision design to their latest introduction:  the Series II LS 45˚ Advanced Sonic Pulse Toothbrush – the ONLY electric toothbrush that combines 45˚-angled bristles with state-of-the-art sonic technology to effectively clean and polish teeth both beneath and below the sulcus to a sparkling white. 

Sleek and comfortable to use, the Series II LS 45˚ Advanced Sonic Pulse Toothbrush took two years to develop.  It operates at 30,000 strokes per minute and offers three custom settings: CLEAN for exceptional cleaning, GENTLE for sensitive teeth and PULSE to help stimulate blood flow to the gums.  A two-minute auto timer pulses at 30-second intervals, signaling the user that it’s time to move to a different quadrant of the mouth, making brushing goof-proof.  It comes with two 45˚ interchangeable brush heads which should be replaced every three months.   Peachy Deegan has been trying this herself and thinks it's quite nice!  Her teeth are super clean, her gums are massaged, and she has been told she does have a SUPER SMILE!  The sleek design is lovely as well and it stays charged for days on end.  With three options: Clean, Gentle and Pulse, the Supersmile Series II LS45 is versatile for many smile needs.  The whitening accelerator and toothpaste keep Peachy's smile sparkling in between visits to the dentist.

Here what a panel member thought at Whom You Know:
"I've never used an electronic toothbrush before, but have heard really great things about using one and the advantages associated with it. I decided to try the Supersmile toothbrush, and I was really glad I did. The great thing about the toothbrush is that it wasn't rough to the gums, and I was able to reach the back of my mouth! I never really quite got the ultimate clean feeling using a regular toothbrush before, and this one made me feel like I came straight out of the dentist's office! Another great thing about this specific package was that it came with a professional whitening toothpaste and an additional whitening accelerator component - which was an advantage, because I knew that my teeth were getting brighter as I brushed.  I'd definitely recommend this to all my friends and family." 
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Supersmile has a loyal following among Hollywood and fashion A-listers including Kelly Ripa and Mark Consuelos, Jennifer Lopez and Marc Anthony, Bruce Willis, Justin Timberlake, Johnny Depp, Kristen Bell, Jimmy Fallon, Adam Sandler, Rosie O’Donnell, Marissa Berenson, Diane von Furstenberg, Betsey Johnson, Calvin Klein and the list goes on.

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Supersmile’s Series II LS 45˚ Advanced Sonic Pulse Toothbrush arrived in September 2009 at and  It rolls out to retailers nationwide later this winter.

Suggested retail price:  $159

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Supersmile® Intelligent Smile Care™ is a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulations designed to deliver the most comprehensive, safe and effective oral care - at home - to prolong the health and beauty of teeth and gums between dental visits. Supersmile, formulated with the proprietary whitening ingredient, CALPROX®, is the invention of Dr. Irwin Smigel, president and founder of the American Society for Dental Aesthetics, and world-renowned “Father of Aesthetic Dentistry.” Supersmile is sold online at, and in fine department stores, pharmacies and niche/specialty retailers across the US, Canada, UK, France, Germany and Spain. 

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