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Wednesday, February 24, 2010

Welcome to the Future of Water: CUISINART IS BRINGING TO THE TABLE . . . Cuisinart CleanWater® Countertop Filtration System. Highly Recommended by Whom You Know, it is one of the Best Ways to Drink Water in Manhattan


Whom You Know is pleased to announce that Cuisinart is offering Consumers a Convenient Way to Enjoy Fresher-Tasting, Healthier Filtered Water!  Their latest product, just released this month, will make you feel like you are living in the future, drinking water that is purified, tastes fabulous, and eliminates the need for wasteful water bottles.  Fabulous for the environment and your health, the Cuisinart CleanWater Countertop Filtration System is easy to set up, easy to operate, and a great Gotham Gadget for you to pick up!   Having pure water is absolutely essential and this is a great way to get it.

Water is one of the most important aspects of a healthy lifestyle, though these days consumers must be increasingly vigilant about the water they consume.  Ubiquitous chemicals called phthalates can be found in nearly every American’s body, and are present in a bevy of consumer products, including plastic water bottles.  These chemicals can pose serious threats to consumers’ health*, and one way of avoiding contact with them is to filter water at home, eliminating the need for bottled water altogether.

Cuisinart has ntroduced an affordable and convenient means of providing healthier, filtered water for the entire family, without relying on bottles.  The Cuisinart CleanWater® Countertop Filtration System is available in a 2-gallon-capacity unit (model no. WCH-1500) that comes with two fast-flow spigots for dispensing hot, cold or room-temperature filtered water, as well as an Energy Saver mode that cuts energy use by 50 percent when the function is engaged. 

What to Look for When Purchasing a Countertop Filtration System:

Convenience:
Cuisinart’s new countertop water filtration unit is ideal for parents who are looking to uphold healthy living practices for themselves and their children, without compromising taste. “The health and well being of our consumers is paramount at Cuisinart,” says Mary Rodgers, Director of Marketing Communications for the company. “The CleanWater® Countertop Filtration System provides consumers with safer, cleaner and fresher-tasting water while offering a myriad of other benefits as well, such as a small footprint and food preparation capabilities.”  She explains that the filtration system can be used to mix a bottle of baby formula, or to prepare soup, hot chocolate or instant oatmeal.  What’s more, the unit is curved in the front so that a pot or pan can be placed directly below the fast flow spigots to cook rice and even prepare pasta.

Previously, water filtration systems were either sink-mounted, pitcher-style or free-standing; Cuisinart’s unit is the first of its kind.  Unlike free-standing filtration systems that use large and cumbersome containers of water and take up significant floor space, Cuisinart’s compact filtration system sits directly on the counter.


*From the article “Chemicals and Our Health,” Nicholas D. Kristof, The New York Times, July 15 2009

Consumers no longer have to buy heavy cases of bottled water or large water bottles at the store, nor do they need to take up space in the refrigerator or ruin the aesthetic of their sink.  Additionally, the filtration system utilizes thermoelectricity instead of a compressor to cool and heat the water.  Cuisinart’s unit does not have a compressor, so it is extremely quiet and quickly dispenses clean and refreshing water at hot (194 °F), cold (44 °F) or room temperatures.

The unit also has red/blue LED indicators that light up when the water has reached hot/cold temperatures, and a green LED indicator that signifies that the unit is in Energy Saver mode.  The Energy Saver switch can be used to turn off the heater when hot water is not needed to reduce the system’s energy usage by more than 50 percent.

Performance:
One of the signature benefits of the Cuisinart filtration system is that the unit’s GF-80 filter significantly reduces contaminants such as lead, mercury and copper, as well as the taste and odor of chlorine. The filter has a life of three months for average household use and is certified by the Water Quality Association.

Other:
The brushed stainless steel housing of the Cuisinart CleanWater® Countertop Filtration System makes it an attractive addition to any countertop.

Cuisinart is supporting the new water filtration unit with an extensive marketing campaign, including a dedicated website, www.cuisinartcleanwater.com, which serves as a product and information resource.  The site has numerous features that educate consumers on all the aspects of water and water consumption, reinforcing the importance of drinking filtered water for the health and well-being of the entire family.     

Cuisinart’s WCH-1500 filtration system joins a 1.5-gallon capacity unit (WCH-1000) from the company that dispenses cold or room temperature water from a single fast flow spigot. The filtration system also has other signature product features from Cuisinart, such as thermoelectricity and a    GF-80 filter that significantly reduces contaminants. 

Whom You Know found this unit to be very easy to set up; it takes a bit of time for the water to flow but once you are set up it is all set!  First you soak the filter, and wash and assemble the water tank.  This is then put onto the base, and pour water into the system.  It can take about 30 to 40 minutes.  Once the water freely flows from the spigot, which it did for us immediately, you are ready to go!  We love the smart filter timer on the top, and the way this gadget lights up is quite fun.  You do feel like you are drinking the water of the future!  This gadget is both smart and beautiful.  Whom You Know highly recommends the Cuisinart CleanWater® Countertop Filtration System!

Just the Facts

Everyday Retail Price:                                  2-gallon unit (model WCH-1500), $149
                                                                        1.5-gallon unit (model WCH-1000), $99.95
                                                                       
Availability:                                                    Immediately

Warranty:                                                       Limited three-year

About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.

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