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Monday, March 7, 2011

Tea Fragrance Blends Limited Edition Assam & Grapefruit Cologne by Jo Malone Enthusiastically Recommended by Whom You Know!

Jo Malone unveils a limited edition collection, inspired by the most quintessential of British traditions: the art of tea. Tea Fragrance Blends, in five modern and unexpected fragrances, encapsulate Jo Malone’s hallmark simplicity and elegant restraint: Assam & Grapefruit, Earl Grey & Cucumber, Fresh Mint Leaf, Sweet Lemon and Sweet Milk.   Jo Malone produces some of the most exquisite scents we've ever encountered, and this line is no exception.

Working in collaboration with the Jo Malone Creative Studio, Master Perfumer Christine Nagel, explains, “The idea of taking a classic ritual and re-interpreting it in an innovative way is signature to Jo Malone.  The ceremony of tea is a timeless, simple and authentic practise, but in relation to fragrance, surprising and original. I was inspired by the aromas of tea leaves steeped in hot water, so the challenge with this collection was to take the intense character of each tea and create wearable colognes, in keeping with Jo Malone’s olfactory signature.”

Global General Manager Dominic De Vetta comments, “At present celebrating tradition is at the forefront of fashion, hence the English ritual of taking tea feels contemporary again. Tea Fragrance Blends has allowed us to be inventive, unexpected and somewhat eclectic in our creation of new scents.”

A Tea for Every Taste
Just as there’s a tea to suit every taste and disposition, there’s a Tea Cologne for every style and mood. Every scent is a contemporary classic with an essence of understated luxury, fused with a modern air of English eccentricity. And of course, just like our idiosyncrasies of taking tea, the 


Tea Fragrance Blends perfectly lend themselves to being personalised with Jo Malone’s unique philosophy of Fragrance Combining™. In true British style, the collection allows you to combine your tea fragrance blend, with a dash of Sweet Lemon or a splash of Sweet Milk.

Limited Edition Tea Fragrance Blends
Assam & Grapefruit Cologne
Invigorating and upbeat, Assam & Grapefruit captures the qualities of that first cup of morning tea. Refreshing grapefruit and herbaceous Assam are blended with undertones of warm patchouli, spicy cardamom and almond.

The Art of Fragrance Combining™
The way Jo Malone fragrances are created sets them apart. Each one is structured so it can either stand alone, as a statement of elegant simplicity, or be blended and layered with other Jo Malone Colognes, Body Crèmes and Bath Oils for bespoke effects. This is the art of Fragrance Combining™. It’s a way to express your personality and discover a scent for a mood, a moment, or a long time signature, and it’s at the heart of the Jo Malone philosophy.

The Tea Fragrance Blends
$55 US / $70 CAN for each 30ml Cologne
Limited edition. Available beginning March 2011 at Jo Malone Shops, jomalone.com, Bergdorf Goodman and select Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s stores nationwide. Available exclusively at Holt Renfrew in Canada.


Jo Malone opened her first boutique in Walton Street, London, in 1994, with a flagship boutique in Sloane Street following in 1999. Today Jo Malone is a global luxury lifestyle brand, trading in 24 countries around the world, yet the seed philosophy remains the same as it has always been: elegant simplicity and craftsmanship to the highest standard, and always with a quintessentially British twist.

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