All Columns in Alphabetical Order


Monday, February 6, 2012

See Manhattan on Your Feet: Introducing Gidigio Boots, Highly Recommended by Whom You Know and available at C6 in Cape Cod! Whom You Know is Pleased to Kick Off Our Coverage of Gidigio


These boots are made for walking!  And everywhere she went yesterday, Peachy told everyone that they could find these boots at this Cape Cod spot:
That area may not have the strongest football team in the USA (our condolences to Kevin-at least he has great shoes to cheer him up- and our friends and family in Boston) in the country today but they do have one of the best shoe brands coming in from Italy, and Kevin Powers introduced us to Gidgio.  And tomorrow Peachy Deegan is going to introduce the Gidigio boots to the New York Giants parade!  Oooh we love how they are totally bespoke and made to order.  You absolutely must watch the video that we have a link to at the bottom of this review-it is worth the ten minute investment of your time.  Did you ever know there were so many specific steps to making the right pair of shoes!  This is the care and dedication we like to see in any brand but especially in shoes made in Italy!  Every step along the way from cutting the leather to the final touches you will develop a greater appreciation for each time you wear them.  And of course all shoes of quality are presented with a matching shoe bag and care kit like these...  


Since 1996 gidigio has been at the forefront of innovation and style in the fashion shoe industry. Its owner, Giorgio D'Alessandro, has been directly involved in the design and production of the line since its inception. Gidigio has blended the latest fashion and highest quality materials into an extensive footwear line featuring top grain leather heels, sandals, ballet flats and boots that uphold the "Made in Italy" quality label.

Deliberate and targeted growth has motivated Gidigio’s latest in the U.S. market.   Mixing quality, protected distribution and unequaled value, Gidigio currently provides over 40 retailers with line of shoes and boots that complement their unique story.   Gidigio, through innovative design, attention to detail and careful brand management, has truly found a place in America’s sole. "Amo Le Scarpe Italiane!" says Peachy Deegan.  She walked 7 miles in these fantastic boots yesterday and has zero blisters and two happy feet, and she's not even a penguin...
These boots are incredibly snug and you only need a thin layer of sock or stocking to complement them-we suggest another outstanding Italian brand to do that with: b.ella, previously featured and of course what Peachy Deegan is wearing in that picture.
When your boots are made in Italy, your socks ought to be coming from the same country with the same commitment to quality.  These are quality boots and will form to your feet.  We went with a size a little smaller than normal and they fit like a glove!  The leather stretches a bit...as we said they are custom.

U.S. meet GIDIGIO. Italian handmade quality and style with surprising comfort, all at a nice price! GIDIGIO was conceived to provide a line of shoes, boots and bags that offer affordable luxury. Traditionally, shoes, boots and bags made in Italy offer the world’s best construction, the only problem has been the price of that quality. Until now! 

Kevin Powers tells us:
As a former retailer myself, (and now the U.S. rep for GIDIGIO), I carried GIDIGIO for five seasons and it had become my best selling line, in both volume, (yes, out selling my entry point Chinese shoes [applause from Peachy!]), and in margin. GIDIGIO allowed my store to create a loyal customer base, cultivating both repeat and word of mouth business while developing our competitive edge. 

Shoes that retail at around $285.00 and Boots at $415.00, allows GIDIGIO to fill the gap between higher end / more expensive Italian brands like Fiorentini and Baker and Costume National, and the entry price point brands, while offering the quality, style and feel that is expected with Italian craftsmanship. What's more, GIDIGIO is not comoditized with placement in too many stores. My customers, probably like yours, visited my shop to see what's new or what's next. Part of CARBON's mission was being able to introduce our customers to a collection of city friendly, stylish, unique shoes that provide value - a great price for a great product. Versus simply a label and a price... in this case GIDIGIO was a perfect fit. 

Currently, I am placing GIDIGIO in right fit stores / boutiques that can relay the GIDIGIO difference to their customers and let them decide once they feel the quality. So, in a world of better, cheaper, faster, GIDIGIO provides quality, comfort and unique style... all at UN-Itlalian prices. 

Now watch the video:

An excellent look at what makes GIDIGIO a special shoe. Age old manufacturing techniques coupled with modern designs and concepts. An excellent snapshot of the both the complexity and love that is summarized by the "Made in Italy" mantra.

This video takes one from asking..."why do Italian shoes cost more", to wondering why they are so inexpensive.  Here is the team behind the great shoes:

Whom You Know Highly Recommends Gidigio!

Back to TOP