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Tuesday, April 10, 2012

Honduras Finca Santa Marta Catuai ‘Honey Process’ by Jim's Organic Coffee Recommended by Whom You Know!

The hit parade from Jim's Organic Coffee continues with the Catuai Honduras Limited Edition!  The Catuai bean is a bean which originated in Brazil and whose cup features sweet attributes such as caramel, chocolate and fruity acidity.  You'll find it incredibly unique and intoxicating and there isn't even alcohol in it!  What makes this particularly special is the process. This coffee is prepared in the ‘honey-process’ manner. This is a hyped up version of a natural (unwashed) process that produces amazing results. 

The method has been used in Ethiopia for years and is now finding its way into new and different origins. Pay attention now as this is truly interesting to our coffee connoisseurs: Only truly ripe red cherries are picked. The red outer cherry is milled off and the inside mucilage is retained in order for it to dry into the inside hull and bean. The beans and mucilage are then dried on elevated beds in order to produce an even drying. The beans are covered with a cotton shroud either at night or during particularly hot parts of the day to give an even drying. 

The result is a true ‘honey’ flavor and character to the bean. The cup is complex with honey throughout. In a word? Buzzing. Cupping notes include complexity of cinnamon, woodiness (pine), and spice with subtle clove. This is a unique coffee with balance and depth. Whom You Know recommends the latest and greatest by our pal Jim!


Jim is the owner/operator/founder of James C. Cannell Coffees, the company which roasts markets and distributes Jim's Organic Coffee™.

In 1985, Jim Cannell happened upon the coffee industry by chance when, while seeking work in Manhattan's Wall Street district, he was gruffly told by his future boss "OK kid, here's a desk, pick up the phone." Thus an odyssey in the green (unroasted) coffee business began.

In 1992, with a knowledge of coffee and a desire to roast organic, Jim started his own roasting company. Just two years of growth and success attracted the attention of a larger company who made a merger offer which made a great deal of sense. After working for the larger company for a short time, Jim felt his coffee and customers were better served in a way where he could keep a sharper eye on quality, and Jim's Organic Coffee™ was born.

Jim’s passion for organic coffee comes from the real sense that we are all part of one ecosystem; and that the decisions we all make have effects on other places and people. Jim is not preachy about organic coffee, it is just what he wants to be part of in the coffee business; and fortunately he is not alone.
Jim's Organic Coffee™ Is So Much More Than Jim!

We are Tracy, Gregg, Neil, Mike, Kristy, Ali, Tiffany, Jerzon, Luke, Osmar and Mary and we each bring a unique talent and personality to the equation. These folks, plus the extended ‘family’ of retailers, baristas, farmers, suppliers and friends all contribute to the unique flavor that is the Jim's Organic Coffee™.

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