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Thursday, May 10, 2012

CALVIN KLEIN ETERNITY SUMMER EAU DE PARFUM PERFECT FOR MOTHER'S DAY & PERFECT FOR YOU! START YOUR SUMMER WITH CALVIN KLEIN AND COTY!

the summer sun meets the sparkling water. 
it’s a magical moment, 
as the horizon glows in the distance. 
the love that begins here never ends. 
ETERNITY summer
HIGHLY RECOMMENDED BY WHOM YOU KNOW
PERFECT FOR MOTHER'S DAY
PERFECT FOR MAKING YOU FEEL LIKE YOU ARE ON PARADISE ISLAND RATHER THAN THE STRESSFUL CITY
PERFECT FOR YOU!

There are only a few days of shopping left until mother's day and we suggest
ETERNITY summer – limited edition: 
romantic - luminous - serene: all of the qualities you want your mom to feel that  not have been inspired by your childhood behavior but that you may encourage now!  It is a versatile fragrance that a woman can wear from day to night that evokes the best qualitiees of the season that we all love from fantastic floppy summer hats to open-toed sandals!  And remember, perfume is something that looks good on everyone!  
ETERNITY summer captures the drama of a summer sunset, as it illuminates the sky and glistens across the ocean. 

ETERNITY summer opens with a japanese pear martini accord, a heart of white peony, and a dry down of comforting musks. 

fresh floral fruity 
top: sunny orange blossom, sparkling sicilian bergamot, japanese pear martini accord 
mid: hydroponic gardenia, white peony petals, blue hyacinth 
dry: white musks, tonka bean, heliotrope 


bottles and packaging 
the ETERNITY summer and ETERNITY for men summer bottles portray the radiance of a gorgeous summer sunset. jewel-toned oranges and greens throughout the bottle and packaging signify the captivating instant when the sun first touches the sparkling water on the horizon. 



ETERNITY summer 
eau de parfum spray 3.4oz/100ml $58.00 


advertising 
the ETERNITY summer advertising evokes the romanticism of a summer sunset and features vibrant bottle shots against a shimmering ocean backdrop. 



advertising specs: 



creative agency: crk advertising 

creative director: jean mccartney 

director/photographer: raymond meier 

location: new york city 

date: may 26-27, 2011 





Available at department and specialty stores nationwide beginning March 2012. 

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