Whom You Know: CALVIN KLEIN FRAGRANCES ANNOUNCES NEW WORLDWIDE ADVERTISING CAMPAIGN FOR EUPHORIA FEATURING SUPERMODEL AND CALVIN KLEIN MUSE LARA STONE

Friday, May 18, 2012

CALVIN KLEIN FRAGRANCES ANNOUNCES NEW WORLDWIDE ADVERTISING CAMPAIGN FOR EUPHORIA FEATURING SUPERMODEL AND CALVIN KLEIN MUSE LARA STONE

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty, Inc., last night announced that supermodel and Calvin Klein muse Lara Stone will be featured in a new global advertising campaign for the women’s fragrance, euphoria Calvin Klein.

The new euphoria Calvin Klein campaign, which will introduce a modern interpretation of glamour and sensuality, will break worldwide in October 2012.

Last evening, Ms. Stone attended the second annual IFP (Independent Filmmaker Project), Calvin Klein Collection and euphoria Calvin Klein event honoring women in film at the 65th Cannes Film Festival, to support the euphoria Calvin Klein brand’s ongoing independent film platform.

Said Francisco Costa, Women’s Creative Director of Calvin Klein Collection, “Lara exudes confidence, strength, and femininity – personifying all of the qualities that euphoria evokes.”

“The euphoria fragrance captures sophistication and seduction in a way that resonates with women around the world, which has helped establish it as a leading global fragrance brand,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “Lara Stone truly embodies the sensual glamour of the euphoria woman today.”

Ms. Stone is one of the most recognizable faces in the fashion industry, ranked as the #1 female fashion model in the world by the industry website Models.com. Since Fall 2010, Ms. Stone has been the face of Calvin Klein’s branded global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, and the ck one lifestyle brand. She was also featured in the campaigns for ck one shock fragrance and most recently, the new ck one color cosmetics campaign.

Tom Murry, President & CEO, Calvin Klein, Inc., said, “Given the long-standing relationship Lara Stone has with the house, representing our collection and bridge labels to our jeans and underwear businesses, she was a natural choice to be the face of our largest fragrance masterbrand – euphoria Calvin Klein.”

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.

Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.

Today Coty Inc. is the new emerging leader in global beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, BottegaVeneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna, Vera Wang, Vivienne Westwoodand Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, ChupaChups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoyand Tonino Lamborghini.

Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, PacoRabanne, Prada, Shakira and Valentino in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

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