Whom You Know: ENK and Shangtex to Partner for Mode Shanghai- Whom You Know Congratulates ENK as the exclusive agent for all fashion trade events in Shanghai

Thursday, September 27, 2012

ENK and Shangtex to Partner for Mode Shanghai- Whom You Know Congratulates ENK as the exclusive agent for all fashion trade events in Shanghai

ENK International, United States’ premier fashion trade show producer and pioneer in China-based fashion trade events, has announced a significant expansion of its China operations through a new joint venture with Shanghai Textile Developer Corporation, a division of Shangtex.

This agreement places ENK as the exclusive agent for all fashion trade events in Shanghai both during and surrounding the increasingly influential Shanghai Fashion Week presentation. Effective immediately, the joint venture company will produce Mode Shanghai, the leading contemporary fashion trade show in China. President Tom Nastos, stated: “This expansion gives ENK exclusive rights to all fashion tradeshows during Shanghai Fashion Week, which elevates us to another platform in growing our brand awareness. ENK is proud to be involved with this incredible venture. “

Launched in 2010, Mode Shanghai presents a select international portfolio of women’s, men’s and casual contemporary collections to an audience of elite Chinese and Asian retailers. In 2012, Mode Shanghai featured 500 collections from 14 nations and hosted some 7,000 influential buyers from 27 countries and China provinces.

Mode Shanghai offers an expansive window into China’s vast geography of regions and markets. It also provides a channel for export sales of American and European brands and a platform for the presentation China’s emerging community of contemporary designers.

The next Mode Shanghai is scheduled for March 12-14, 2013, and will be staged at the state-of-the-art Shanghai New International Expo Center. The joint venture expands ENK’s reach in China beyond Beijing, where it has presented ENKUSA@CHIC, The China International Clothing and Accessories Fair, since 2011.

ENK International provides the forum for the fashion world to conduct business. It is the leading tradeshow organization serving the upscale fashion marketplace, including the men's, women's, accessories, footwear, and children's categories. Founded in 1981, the company conducts 25 events per year, 16 of which are held in New York City, four in Las Vegas and three in China (Beijing and Shanghai). ENK events are attended by critical fashion retailers, representing both specialty and department stores from around the world. They represent over 10,000 domestic and international exhibiting companies, 250,000 domestic and international buyers and press yearly, close to 3 million square feet of exhibit space resulting in sales of over 250 million dollars.

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