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Thursday, April 11, 2013

The Maison Lejaby Hit Parade Continues with the Elixir Line's Manon Collection, Given Whom You Know's Highest Recommendation!

Earlier this week, we featured the Precieuse Collection and the Kerala Collection by Maison Lejaby, a brand that has been pursuing excellence since 1884.  We have been thrilled to kick off our coverage of this prestigious brand this week!  Of the three lines we tried, we love the Manon the most!  The fit is just superb.  Like the previous two, it boasts premium materials and acute attention to detail and workmanship (or maybe workwomanship!) that is to be coveted by women everywhere.  Made in France bien sur, Elixir is one of the four divisions of Maison Lejaby.  Luxury, curves and sensuality... Maison Lejaby's Elixir line signs an ultra glamorous trilogy for women in full bloom. Enhanced décolletés and cleavage, hips and waits sculpt the body... such dazzling seduction assets.  The new Lejaby Elixir of joy sublimates curvy silhouettes with six sexy lines of garments, that are both glamorous and ultra lightweight. In addition, this hommage to Botticelli -rather than Giacometti- insures great support, in order to better exalt the curvy aesthetic ideal.
The Spring - Summer collection reflects the creativity and know-how Lejaby's has proven for nearly 130 years, and has been designed to beautify hips and cleavage. Gourmet fruity-colors from raspberry to pomegranate bring life to this juicy line. Elixir required the fabrication of specific bras-three part cups- a vertical seam redefining the contours of the breast with a smooth and rounded shape. Perfectly maintained by a set of flexible underwires, Elixir blossoms with sumptuous dresses showing sexy plunging necklines, high-waisted skirts , together with fine bras embellished with embroidered veil... How to better reveal the Elixir woman in you?
Transparency and munificence of the curves are outlined in English style embroidery... Manon praises femininity in all of its glory. New romantics and women of character succumb to the charming top, Brazilian thong and silky baby doll, parted just beneath a satin bow that holds a dizzying cleavage.
 The Manon Collection of the Elixir Line by Maison Lejaby has earned Whom You Know's Highest Recommendation!  Add this to your collection today.

 Maison Lejaby has been one of the jewels of French lingerie since 1884. Lejaby proved to be art of the avant-garde, proposing innovative solutions, setting new trends, yet always tuning in to women's needs and desires. Lejaby offers style and a perfect fit, making products of undisputed quality with uncomparable know-how.  Hence, the harmony found in its creations, graphic spirit, and audacious blends of beautiful and contrasted materials.   Today more than ever, Lejaby embodies a true elixir of happiness and emotions, making women  
happy, at ease with their body and their seducing power.  

Lejaby world is created out of four large collections, season after season: 

“Maison Lejaby Couture”, the only collection of corseterie and swimwear couture. 

Presented in its exclusive Couture Salon case, the 
Couture collection embodies French luxury,with i
ts one of a kind custom made pieces, which are 
entirely handcrafted in France.The finest laces and e
mbroidery give an iconic look of luxury to the 
dessus-dessous. A pleasure of exception that is unique in the world. 

“Maison Lejaby Lingerie”, high-end, chic and creative collection 
Stunning and refreshing, iconic lingerie brings flavor, pleasure and surprise, one day after 
another,with audacious contrasts of beautiful ma
terials, and as always, an unequaled fit. A lingerie
that is as indispensable to feminine happiness as clouds of color or the brightness of crystal. 

“Maison Lejaby Plage”, chic, high-end, creative swimwear collection which embodies all of the brand's values and 
craftsmanship under the sun, by the ocean, on a boat and for all aquatic sports. 

"Maison Lejaby Elixir”, high-end, chic and creative collection for women in full bloom. 
Sensual voluptuousness of elegant and precious 
lingerie articles. With the promise of such a 
perfect fit, Élixir enhances the well-being and
power of seduction for well rounded women.The indispensable icons for sensual pleasure.
For this Spring-Summer 2013 season, the refined palette of ivory, taupe and pastels, plays in perfect tune with bright lines of mischievous blue, flirtish 
red, and morning sun white. Tangy sorbet flavors 
enhance the color harmony and consistency of 
the four collections.The mastering of colors sets the tempo for the quartet of Maison Lejaby. 

With mad elegance, Lejaby Lingerie and 
swimwear collections open the saga for Spring-Summer 2013 with great panache... ONE COLLECTION AHEAD OF THE COMPETITION SINCE 1884

Constant innovation 
With women always at the heart of its focus and as a precursor of trends, in the 1960s, Maison Lejaby negotiated for the exclusivity of LYCRA® fibre in France. Until that time, the elastic parts of a bra were composed of natural gum (rubber, in fact), which dried out and disintegrated over time. 
LYCRA® would add its extreme lightness and du
rability to create new, optimized comfort. Com
bined with Nylon, also new on the market, the c
are of garments became easier (rapid drying, no 
ironing, etc.). Today, the selection and attention 
focused on sophisticated materials which 
LYCRA® fibre “dynamises” are major assets to Maison Lejaby’s very modern collections. 

A partner in women’s lib
The 1970s were marked by the women’s lib movement. Again, Maison Lejaby was there. In res
ponse to miniskirts and the winds of freedom, the 
Maison innovated and opened up new horizons in 
the world of lingerie. The Liberty line created in 
1972 was a true revolution: a line with no rein
forcement and in six bright colors, far removed 
from the ultra-classical styles of yesteryears. In 
1977, the Mandarine line reworked scallops, until 
then used only on slips, to offer a new form of decorative, seductive décolletés. 
Creator of invisibility in corsetry, w
here lingerie often rhymes with seduction, 
Maison Lejaby takes a different stance to offer 
women a new approach to lingerie. In 1995, the 
brand launched Nuage and for the first time used 
microfiber, a material that was very new at the 
time. Nuage marked the beginning of the era of 
Invisibles and Ultra Comfortable. Season after sea-son, Nuage has become even more natural, chic, t
rendy and refined, and can be broken down 
infinitely to please women in all their daily mome
nts. In 1999, Invisible Briefs were included in 
the collection and became references in terms of c
omfort and innovation. More than 13 million 
units have already been sold and the success continues today. 

For their 2013 Spring-Summer Collection, Madame Colette’s couture workshops want to sublimate the heritage of the past via: 
- A culture of permanent creation and perfecting 
- A daring combination of materials both highly technical and luxurious 
- An obsessional search for the perfect fit 
- The revival of expertise in couture methods and craftsmanship, 100% handmade and 100% made in France 
Spring brings new life. Flowers, with reborn courage, peek through the snow.Robins sing a se
renade and their dances of love light up the sky.  A
fter the winter, the survival instinct takes over 
and nature, back to its essentials, becomes all the 
stronger. The same holds true for the new 
Maison Lejaby: a delicate plant breaking through 
the ice, but full of the sap that transforms buds 
into fields of flowers.The 2013 Spring-Summer 
Corsetry, Swimwear and Couture collection pays 
homage to all the “hands” - the small, modest and 
courageous flowers, that bring life to Maison 
Lejaby Couture’s new beginnings. Homage to cou
ture design. A style that is worked to perfection. A 
very precise, but light hand tracing a structured 
line. Homage to the loveliest materials, the most 
precious fabrics and the most delicate lace. Fine 
silk dressed in hand-crafted embroidery.  H
omage to the very difficult work of colour on 
silhouettes. Calligraphy in China ink. The obviousn
ess of a monochrome line. Off-whites with “toi 
et moi” and off-blacks. Then a fantastic palette of 
pastels. Couture colours: the culture of precise 
colours. Delicate, contrasted, surprising yet 
seductive hues. Homage to the Maison’s perfect 
fit. An invisible scientific approach to the anatomy 
and comfort. An art forgotten once worn. And 
that is its success – when a good fit and pleasure 
meet. When hidden stitches reveal character. 
Homage to daring corsetry that is no longer 
concealed – a veil to unveil.Apparent or conceal 
ed: the art of seduction. Letting the body live free. Homage to the unique expertise of the corsetry 
seamstresses. Prodigies who tame shapes and 
matter with a firm but light hand, just like a caress. 
Homage to Madame Colette, the Studio’s direct
or, who lends her eyes, hands and voice to Cou
ture Corsetry. The writer Colette loved spring 
flowers. Colette, the concept boutique, sparkling 
with blue dots. Every spring, Madame Colette 
brings corollas to life, lovingly draping the upper 
body.Homage to eight moments in a Parisian wo
man’s life.Timeless, yet so modern.

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