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Monday, April 8, 2013

Whom You Know Gives Kerala by Maison Lejaby Our Highest Recommendation - This Justifies Why This Brand Has Been Pursuing Excellence Since 1884! It is What You Need to Build The Right Foundation For All Your Spring Outfits!

It's nearly spring-time for whites, off-whites, creams and pastels galore. You can't wear BLACK under that! Or crazy colors.  One of the best ways to build a premium foundation for your spring and summer outfits is with the amazingly beautiful Kerala line by Maison Lejaby. As you know, we kicked off our coverage of this esteemed French brand earlier today with their Precieuse line:
Kerala is a breath of fresh air into your lingerie collection with beautiful scalloped curves that will play off of your curves, accentuating your best assets.
As we said earlier, this brand has every stitch right and pays attention to details. Only brands that worship at the church of details like Peachy Deegan have a chance of being featured.  Lesser brands may have not structured this middle part carefully, but Maison Lejaby does, and also does it with panache. 
The curve of the garment is intelligently engineered, giving you an edge on your overall look. This is what we mean when we say premium foundation!
We abhor those horrible skinny bra straps that can exist elsewhere that dig into our skin, leaving red marks and bad days. Happy days are here again with Maison Lejaby and their moderately thick straps, which are well-constructed and boast a pristine pattern as well. This is not too grandmother-wide, and is the Goldilocks happy medium of width.
The closure? Perfection. No one wants a bra that doesn't close properly because what would be the point of that, and everyone wants one with several fit options here. Many bras only have three, but Maison Lejaby has four.  We like options almost as much as details!
And the fit? Like a glove, but not for your hands!
This is what beautiful looks like.
Whom You Know Gives Kerala by Maison Lejaby Our Highest Recommendation! It is absolutely a line you need to structure all your spring looks perfectly with.

Maison Lejaby has been one of the jewels of 
French lingerie since 1884. Lejaby proved to be 
art of the avant-garde, proposing innovative solutions, setting new trends, yet always tuning in to women's needs and desires. Lejaby offers style and a perfect fit, making products of undisputed quality with uncomparable know-how. Hence, the 
harmony found in its creations, graphic spirit, and 
audacious blends of beautiful and contrasted materials.  
Today more than ever, Lejaby embodies a true e
lixir of happiness and emotions, making women 
happy, at ease with their body and their seducing power.

Maison Lejaby world is created out of four large collections, season after season: 

“Maison Lejaby Couture”, the only collection of c
orseterie and swimwear couture. 
Presented in its exclusive Couture Salon case, the 
Couture collection embodies French luxury,with i
ts one of a kind custom made pieces, which are 
entirely handcrafted in France. The finest laces and e
mbroidery give an iconic look of luxury to the 
dessus-dessous. A pleasure of exception that is unique in the world. 

“Maison Lejaby Lingerie”, high-end, chic and 
creative collection. 
Stunning and refreshing, iconic lingerie brings 
flavor, pleasure and surprise, one day after 
another,with audacious contrasts of beautiful mat
erials, and as always, an unequaled fit. A lingerie 
that is as indispensable to feminine happiness as clouds of color or the brightness of crystal. 

“Maison Lejaby Plage”, chic, high-end, creative 
swimwear collection 
which embodies all of the brand's values and 
craftsmanship under the sun, by the ocean, on a boat and for all aquatic sports. 

"Maison Lejaby Elixir”, high-end, chic and 
creative collection for women in full bloom. 
Sensual voluptuousness of elegant and precious 
lingerie articles. With the promise of such a 
perfect fit, Élixir enhances the well-being and 
power of seduction for well rounded women.The indispensable icons for sensual pleasure.
For this Spring-Summer 2013 season, the refined 
palette of ivory, taupe and pastels, plays in perfect 
tune with bright lines of mischievous blue, flirtish r
ed, and morning sun white.Tangy sorbet flavors 
enhance the color harmony and consistency of 
the four collections.The mastering of colors sets the tempo for the quartet of Maison Lejaby. 
With mad elegance, Lejaby Lingerie and 
swimwear collections open the saga for Spring-Summer 2013 with great panache... ONE COLLECTION AHEAD OF THE COMPETITION SINCE 1884

Constant innovation 
With women always at the heart of its focus and 
as a precursor of trends, in the 1960s, Maison 
Lejaby negotiated for the exclusivity of LYCRA® 
fibre in France. Until that time, the elastic parts of 
a bra were composed of natural gum (rubber, in f
act), which dried out and disintegrated over time. 
LYCRA® would add its extreme lightness and du
rability to create new, optimized comfort. Com
bined with Nylon, also new on the market, the c
are of garments became easier (rapid drying, no 
ironing, etc.). Today, the selection and attention f
ocused on sophisticated materials which 
LYCRA® fibre “dynamises” are major assets to Maison Lejaby’s very modern collections. 

A partner in women’s lib
The 1970s were marked by the women’s lib mo
vement. Again, Maison Lejaby was there. In res
ponse to miniskirts and the winds of freedom, the 
Maison innovated and opened up new horizons in 
the world of lingerie. The Liberty line created in 
1972 was a true revolution: a line with no rein
forcement and in six bright colors, far removed 
from the ultra-classical styles of yesteryears. In 
1977, the Mandarine line reworked scallops, until 
then used only on slips, to offer a new form of decorative, seductive décolletés. 
Creator of invisibility in corsetry, w
here lingerie often rhymes with seduction, 
Maison Lejaby takes a different stance to offer 
women a new approach to lingerie. In 1995, the 
brand launched Nuage and for the first time used 
microfiber, a material that was very new at the 
time. Nuage marked the beginning of the era of 
Invisibles and Ultra-comfortable. Season after sea-son, Nuage has become even more natural, chic, t
rendy and refined, and can be broken down 
infinitely to please women in all their daily mome
nts. In 1999, Invisible Briefs were included in 
the collection and became references in terms of c
omfort and innovation. More than 13 million 
units have already been sold and the success continues today. 

For their 2013 Spring-Summer Collection, 
Madame Colette’s couture workshops want to s
ublimate the heritage of the past via: 
- A culture of permanent creation and perfecting 
- A daring combination of materials both highly 
technical and luxurious 
- An obsessional search for the perfect fit 
- The revival of expertise in couture methods 
and craftsmanship, 100% handmade and 100% made in France 
Spring brings new life. Flowers, with reborn 
courage, peek through the snow.Robins sing a se
renade and their dances of love light up the sky. A
fter the winter, the survival instinct takes over 
and nature, back to its essentials, becomes all the 
stronger. The same holds true for the new M
aison Lejaby: a delicate plant breaking through 
the ice, but full of the sap that transforms buds 
into fields of flowers.The 2013 Spring-Summer 
Corsetry, Swimwear and Couture collection pays h
omage to all the “hands” - the small, modest and 
courageous flowers, that bring life to Maison 
Lejaby Couture’s new beginnings. Homage to cou
ture design. A style that is worked to perfection. A 
very precise, but light hand tracing a structured 
line. Homage to the loveliest materials, the most 
precious fabrics and the most delicate lace. Fine 
silk dressed in hand-crafted embroidery. H
omage to the very difficult work of colour on s
ilhouettes. Calligraphy in China ink.The obviousn
ess of a monochrome line. Off-whites with “toi 
et moi” and off-blacks.Then a fantastic palette of p
astels. Couture colours: the culture of precise 
colours. Delicate, contrasted, surprising yet 
seductive hues. Homage to the Maison’s perfect 
fit. An invisible scientific approach to the anatomy 
and comfort. An art forgotten once worn. And 
that is its success – when a good fit and pleasure 
meet. When hidden stitches reveal character. 
Homage to daring corsetry that is no longer 
concealed – a veil to unveil. Apparent or conceal
ed: the art of seduction. Letting the body live free. Homage to the unique expertise of the corsetry 
seamstresses. Prodigies who tame shapes and 
matter with a firm but light hand, just like a caress. 
Homage to Madame Colette, the Studio’s direct
or, who lends her eyes, hands and voice to Cou
ture Corsetry. The writer Colette loved spring 
flowers. Colette, the concept boutique, sparkling 
with blue dots. Every spring, Madame Colette 
brings corollas to life, lovingly draping the upper 
body.Homage to eight moments in a Parisian wo
man’s life.Timeless, yet so modern.

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