Juan Diaz is one of the industries leading footwear designers. He studied footwear design in Spain, starting in women’s fashion footwear, moved to the UK to design at British Bata, then worked at John Hlustik Marketing Design studio in London for 7 years. During this period was able to design for a great deal of international brands, including Clarks, Dunlop, Pirelli and others. Afterwards Juan worked as a freelance designer in several projects for Levi’s for Feet, Dr. Scholl and Wranglers amongst others. Juan moved to the USA to join Reebok in 1985 as a senior designer contributing with industry leading designs across many categories. During this time he also did designs for Ellesse, a Reebok subsidiary. Juan moved to Adidas America in 1993 for four years helping them with the global rebuilding of the brand. The Juan moved to Reebok in 1997 to help revitalize the brand, and also collaborated with designing products for Polo Sports, RLX and Ralph Lauren. Juan went on to co-found White Water Enterprises (WWE) with Paul Brown and Steve Liggett in 2006 to apply his talents to his own business with his good friends. While at WWE, Juan and his partners founded OOFOS.