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Monday, August 12, 2013

FIRE & FLAVOR INTRODUCES NEW BRINE CONCENTRATES Concentrated Liquid Brines Produce Flavor-Filled Results in Less Time! Beef Brine Highly Recommended by Whom You Know.

We loved Athens, Georgia first for the fantastic Stewart family, starring Jennifer, esteemed head of Perilhettes!  Now we have found another reason to love Athens...

Having steak for dinner can be a real treat. Usually when I cook it at home, I am unable to reproduce the delicious flavors of a steak I order from a restaurant. That has all changed with Fire and Flavor Grilling Company's Beef Brine! I marinated a piece of flank steak in one part brine and one part water for just 30 minutes. Then, I cooked the meat in a grill pan. The results were out of this world! I had one of the best steaks I've ever tasted, and with almost no effort at all! I have to start stocking up on this amazing brine!

Just when I think I have my steak-grilling routine down to perfection and don’t think I’ll ever need to change, something fabulous comes along that makes me re-think everything! Fire & Flavor Beef Brine is that ‘something fabulous’. I never would have thought to use coffee to enhance the flavor of beef, but this brine does just that. The richness of the espresso in the brine adds an incredible, deep layer of flavor to the meat. This brine has quite a bit of flavor, but they are all flavors that work well with beef and complement it to perfection. I tested it out on a New York strip, but can’t wait to use it on a roast or for marinating beef kebabs too!

Looking for a quick and easy way to inject some extra taste and excitement into your everyday cooking? Fire & Flavor Grilling Co.'s Beef Brine Concentrate is the perfect solution! Based in Bogart, GA, Fire & Flavor's brines are all-natural and add maximum flavor with minimum stress. I sampled it on London Broil, and was amazed with the results. After an hour and a half in the brine (which contains espresso and chili), I popped it in the broiler and just left it alone! The results were spectacular - a remarkably juicy, tender, and flavorful steak, and definitely the tastiest I'd ever prepared! The brine is very user friendly, too, which is an added bonus - you simply add one part water to one part brine until the meat is submerged, and let it work its magic! Brine times vary by type of roast and type of cut, and are listed on the back of the package for easy reference. A definite winner in my book!

It's summer time and you know what that means, yes it's time to get your grill on. Why not take your grilling to a whole new level with Fire & Flavor Brines. These all natural brines add the flavor your beef, chicken, pork or fish have been missing. Easy to use, simply follow the instructions on the bag. I really enjoyed the beef brine. Made with espresso and chilies it gave my flank steak a whole new level of tasty. It was perfect in a burrito, gourmet Mexican.


“Like all of our products, our liquid brines are all-natural, non GMO, fat-free, gluten-free and are made without any preservatives or artificial ingredients,” said Gena Knox, co-founder of Fire & Flavor. “As a mother, I know it can be challenging to provide your family with a great tasting, healthy meal on a weeknight. These liquid brines cut back on cooking time, but not on flavor. Plus, they are made in the U.S.A.”

With three different flavors to choose from, the brine concentrates complement a variety of cooking techniques, whether that’s grilling, roasting, sautéing or smoking. The chicken brine can be used on chicken breasts, legs or to roast whole chickens. The garlic and herbs in the chicken brine can also be added to pork, shrimp and fish. A mixture of espresso, chilies and molasses makes the beef brine ideal for use on tougher cuts of beef, such as flank, skirt and hanger steak, as well as beef ribs, brisket and roast. Trout, salmon or pork can also be substituted for beef. For a Southern twist, the pork brine blends sweet tea, lemon and brown sugar and is recommended for brining pork chops, tenderloin, ribs and butt, but can also be used on chicken, shrimp and fish. 

Fire & Flavor brines are a mixture of salt, sugar, spices and herbs that boost flavor, improve texture and add moisture to lean meats, making it more effective than marinades that only add flavor to the outside layer of meats. The brines contain just the right amount of salt to “unwind” the meat proteins, making them tender and moist without significantly raising sodium levels. 

Cooking with the brines is simple and only requires the home cook to add one part brine to one part water and brine according to the time chart listed on the package. Once opened, the liquid brines should be refrigerated and will stay fresh for up to three weeks. Each package features an original sketch from illustrator John Burgoyne, who is well-known for his illustrations regularly seen in Cook’s Illustrated Magazine. 

For more information on how to purchase the liquid brines or additional Fire & Flavor products, please visit

About Fire & Flavor 

Based in Athens, Ga., Fire & Flavor is a leading marketer and producer of innovative products and concepts for preparing fresh, flavorful food. Founded by husband-and-wife team Davis and Gena Knox, Fire & Flavor offers unique and easy-to-use products for at-home cooking. Products are currently throughout the United States and beyond. Fire & Flavor products are always all natural. For more information, visit the company online at

Gena Knox / C.E.O.

As Chief Executive Officer, Gena is responsible for expressing a sustainable and achievable vision for expanding our product lines. Among Gena’s many creative talents is her unique ability to spot growing food trends where our company can establish a market niche. In addition to promoting her cookbooks and being a wonderful mother, Gena leads product development efforts and handles sales for select larger sales accounts, such as Whole Foods.

Davis Knox / President 

As President, Davis leads a staff of fifteen employees focused on new market growth for the entrepreneurial endeavor. Actively involved in product development and sales, Davis crafts the messaging for Fire & Flavor products, website and merchandising vehicles. If asked, Davis would tell you his specialty is marketing and Sales, but marketing foremost. To him, everything a company does, says or promises impacts the brand, be it positively or negatively. He works to builds on the company’s past successes and is a big believer in focusing on your strengths not your weaknesses.

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