All Columns in Alphabetical Order


Wednesday, May 4, 2016

Peachy Ahoy: America’s Cup History. Whom You Know Is Thrilled to Kick Off Coverage of America's Cup Our Coverage Sponsored by Paul Mayer Attitudes


Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach. 

Paul Mayer is a Mover and Shaker: 





***
In 1851 a radical looking schooner ghosted out of the afternoon mist and swiftly sailed past the Royal Yacht stationed in the Solent, between the Isle of Wight and the south coast of England, on an afternoon when Queen Victoria was watching a sailing race.

As the schooner, named America, passed the Royal Yacht in first position, and saluted by dipping its ensign three times, Queen Victoria asked one of her attendants to tell her who was in second place.  "Your Majesty, there is no second,” came the reply. That phrase, just four words, is still the best description of the America’s Cup, and how it represents the singular pursuit of excellence.

That day in August, 1851, the yacht America, representing the young New York Yacht Club, would go on to beat the best the British could offer and win the Royal Yacht Squadron’s 100 Pound Cup. This was more than a simple boat race however, as it symbolised a great victory for the new world over the old, a triumph that unseated Great Britain as the world’s undisputed maritime power.

The trophy would go to the young democracy of the United States and it would be well over 100 years before it was taken away from New York.

Shortly after America won the 100 Guinea Cup in 1851, New York Yacht Club Commodore John Cox Stevens and the rest of his ownership syndicate sold the celebrated schooner and returned home to New York as heroes. They donated the trophy to the New York Yacht Club under a Deed of Gift, which stated that the trophy was to be “a perpetual challenge cup for friendly competition between nations.”

Thus was born the America’s Cup, named after the winning schooner America, as opposed to the country.

The America’s Cup is known as the competition for the oldest trophy in international sport. Since the first race in 1851, teams representing only four nations - the United States of America, Australia, New Zealand and Switzerland - have won the trophy in more than 160 years of competition. It is one of the greatest challenges in all of sport.

Read more HERE

THE 35TH AMERICA’S CUP

The defending champion is ORACLE TEAM USA, who first won the America’s Cup in 2010, and successfully defended the title in 2013. Now six teams, including the Defender, have signed up to take on the challenge:


The 35th America’s Cup will be in June 2017 on the Great Sound of Bermuda. 

Racing in a series of preliminary events, collectively known as the Louis Vuitton America’s Cup World Series, take place at selected venues in 2015 and 2016.

The Louis Vuitton America’s Cup World Series is raced in the AC45 class – a one-design catamaran powered by a wing sail, and sailed by a crew of five. The new version of the AC45 flies above the water on foils.

In 2017, the Louis Vuitton America’s Cup Qualifiers and Challenger Playoffs, as well as the America’s Cup Match presented by Louis Vuitton, will be raced in the new America’s Cup Class – a very fast, foiling, wing-sailed catamaran, manned by six crew.

The America’s Cup is governed by a Deed of Gift and a Protocol, which together outline the Rules for each edition of the event. The current Protocol can be found at www.americascup.com

Back to TOP