The City That Absolutely Sleeps: Sleeping Beauty Peachy Deegan Recommends Belle De Nuit & Noir De Nuit Eye Masques, La Sieste Tranquillité, and Charmeuse Case by Branche Beauty Sleep
In a world that is obsessed with health and in particular, a top diet and a demanding exercise regimen, the aspect we feel is most overlooked in health is getting quality sleep. Notice we did not say quantity-but quantity is important too. We cannot help you in regards to amount of sleep, however, we have discovered a brand new to us: Branche Beauty Sleep, that will help you tremendously in quality sleep. If you don't sleep well, you cannot expect to do well. There are two words for the world to be aware of when Peachy Deegan does not get quality sleep: watch out! She slept quite well last night, because she wore Noir de Nuit, the mask she likes the best by Branche Beauty Sleep. It is a generous size and practically covers her entire face. It's black on both sides to offer stronger light filtration. No light gets in at all, and her hair which is a work of art in itself thanks to Edward Tricomi and Julien Farel is fabulously protected with all of these products which are all 100% silk (see "Hair Benefits" later in this article). And it is practically Donna Day on Whom You Know-we just featured Donna Degnan for the first time; Branche Beauty Sleep is created and owned by Donna Hinds. It's Fashion Week in New York right now, but you will never look fashionable with no sleep.
We like Belle de Nuit for an afternoon nap. Like Noir de Nuit, it is ideal for relaxing the eyes to prevent dark circles and fine lines. (and ooh la la don't you love how the names are in French? We do wish they manufactured them in the USA or Europe however.) This lightweight silk eye mask fits like a dream. The generous size keeps light out to induce a more restful sleep and prevents pressure to delicate eye tissue. 100% Silk, inside and out. It's filled with silk fibers stretched and sewn by hand, so it’s lightweight and comfortable, and the inside panel is made of non-bleached, non-dyed silk to caress your face with the benefit of silk’s 18 natural amino acids.
Branché Sleep masks are recommended by doctors and sleep experts to increase the body’s own regenerative processes allowing skin’s deepest recovery; including melatonin production, a skin-protecting antioxidant, and human growth hormone, a crucial ingredient in collagen production.
La Sieste Tranquillité
This edition is the ultimate in healthful rest, as it is covered in luxurious Branché Silk with a Flax Seed Insert to apply gentle weight to acupressure points to assist in relaxation. Use this one on the horrible, no good, very bad days. The Flax Seed Insert can be warmed or cooled for therapeutic benefits. When it is cool, it relieves dry, puffy eyes and takes the sting out of a brow wax and reduces swelling after a cosmetic procedure. It's especially useful during allergy season. When it's heated, it helps to reduce nasal congestion and relieves the discomfort from sinus headaches.
Branché Charmeuse Case is designed to work naturally with skin and hair, making nighttime beauty treatments more effective and morning routines a breeze.
Silk’s amino acids resemble those found in human skin, creating a perfect synergy and a balanced pH that can help to increase skin and hair hydration levels. Even the finest cotton robs moisture from your face and hair, making skin more prone to wrinkling, and leaving you with dull, frizzy hair.
SKIN BENEFITS
PREVENT WRINKLES: Let’s skin glide instead of creasing, helping to avoid the development of sleep lines, and, if they are shallow enough, helps to let previous sleep lines heal and regenerate.
BETTER-HYDRATED SKIN: Silk helps to maintain skin’s moisture content preventing the onset of wrinkles, as hydrated skin is more resilient, so it bounces back and less likely to develop lines and wrinkles.
INCREASED EFFICACY of SKINCARE PRODUCTS: Silk enhances absorption of your beauty products, increasing their effectiveness.
SMOOTHER SKIN: Your natural tossing and sleep movements over silk polish skin’s outer epidermis, resulting in smoother skin.
HAIR BENEFITS:
BETTER-HYDRATED HAIR: Silk doesn’t rob your hair of its natural oils, making for healthier, silkier hair.
LESS HAIR BREAKAGE and HAIR LOSS: The slippery surface let’s hair glide across the pillow, avoiding unnecessary hair loss due to breakage caused by cotton. Your mane will be thicker and fuller.
SHINIER HAIR: When you sleep on a silk pillowcase your natural tossing and sleep movements smooth the cuticle layer, resulting in smoother, shinier hair.
BLOWOUTS LAST LONGER: Charmeuse Case keeps hair tangle-free, and allows blowouts & hairstyles to last longer. This reduces damage caused by daily styling, and frees up valuable time.
HEALTHIER EYELASHES: Even your eyelashes can benefit from silk, whereas cotton can tug and crease your eyelashes, sleeping on silk helps to keep your eyelashes healthier and fuller.
Donna Hinds
Creator/Owner
Born and raised in the small river town of Hannibal MO, famous for Mark Twain's boyhood stories, Branché founder Donna Hinds' childhood was every bit as colorful as these classic tales. Her vivid memories include playing Hide and Go Seek on horseback with her brothers and sister, she and her best friend Heidi packing saddlebags with Barbies and peanut butter ‘n jelly sandwiches for a play date on horses and admiring the smooth satiny pillow slip which had been part of her mother's bridal trousseau.
Donna's early love of textiles unfolded into creating Branché, her own line of women's fashion. In 1994, Branché became one of the first environmentally friendly lines, and the name, taken from the French term for “hip” & “connected”, was perfect for the company that remains the culmination of Donna's design degree, yoga certification, energetic healing studies and organic lifestyle.
Aware of the healing power of color, Donna helped revamp the fashion industry by infusing color into the very beige-and-black fashion world of the mid-1990s. Her soft flowing designs inspired a more feminine style of dressing and were featured on the cover of California Apparel News.
Selling to over 800 specialty boutiques including Nordstrom, Donna needed to look the part of a self-empowered business owner and fashionable clothing designer. She had a ‘warehouse' of clothes, but a demanding schedule left little time for her hair.
Inspired by the memory of her mother's polyester satin pillow slip used to keep her hairstyle between weekly visits to the hairdresser, and silk charmeuse, one of her favorite fabrics, Donna recreated a vintage pillow slip for her own use. Not only did her hairstyle look fresh in the morning, she also found that she no longer woke with creases on her face!
"I took it everywhere, especially to NY trade shows where I had to be ready early, with a 3-hour time change, after a rushed week of shipping orders and preparing the new sample line."
Knowing that silk’s magical qualities have been recognized in many cultures for thousands of years and certain that she woke up more refreshed, calmer and more balanced, Donna researched and discovered that silk is used in post-surgical healing and for rapid recovery from trauma.
Utilizing her experience and extensive knowledge of fabric, Donna was able to locate and identify the optimum weave, weight and quality of fiber to result in a pillow slip that preserves the magical qualities through repeated washings and the rigors of everyday life.
"Craving a simpler lifestyle and discovering the beauty benefits, healing properties, and the luxuriousness of sleeping on silk charmeuse, I literally woke up one morning inspired to create Branché Charmeuse Case. I depend on Charmeuse Case to wake up with ready-to-walk-out-the-door hair, this frees up available time to focus on other things. I can’t imagine my life without it and know that other women will relish the same convenience."
Donna Hinds, CEO / Creative Director.
Donna earned a BA in marketing from the University of Denver and a Certificate in Fashion Design from The Fashion Institute of Design and Merchandising in Los Angeles.
