#FashionAlert #MonogrammedPeachy #TamarDaniel #CEO of #Jenvie INTRODUCING THE SHAWL EDIT Legacy Label J’ENVIE SPORT Launches a New American Fashion House and You're the First to Know!
Peachy Deegan and Tamar Daniel
Photo Credit: Lisa DeLuca Larkin
It's not who you know, and it's WHOM YOU KNOW and now we know the fabulously talented Tamar Daniel, CEO of J'envie since May 2025, a brand that started in New York in 1978. Obviously, avid readers know we are serious francophiles but if you aren't you should know the translation is "I would strongly like to have"! We just hung up the phone with our Paris correspondent to check. On Peachy is the gorgeously new monogrammed J'envie shawl in Peachy's favorite color, green! You will also covet it and love it once you have it! We understand 20 percent of this brand will be made in the USA concentrating on woven items, and otherwise in Peru and China mostly. This is a new, modern shawl of viscose celebrating effortless modern luxury and not at all the look of yesteryear. There are over a dozen different styles and a number of color and texture options we see. Tamar has totally reinvented the look and we will be inviting her to be formally reviewed. This is a preview article.
J'envie tells Whom You Know:
A new operator-led apparel group founded by fashion industry veteran Tamar Daniel, announced the acquisition and relaunch of J’ENVIE SPORT, a beloved American womenswear label known for high-quality knitwear, breathable fabrics, and elevated, seasonless essentials.
The company marks the beginning of a new era in women’s fashion—one built on longevity, craftsmanship, and respect for the 45+ woman, a customer who drives more apparel spending than any other demographic yet remains profoundly underserved by mainstream fashion.
J’ENVIE was created to revitalize heritage apparel companies with strong foundations and loyal customer bases but lacking next-generation leadership. Rather than launching new brands that add to industry waste, Tamar focuses on reviving and modernizing existing labels, bringing fresh operational discipline while preserving brand DNA.
“We don’t need more brands. We need better caretakers for the ones that already serve millions of women,” says Daniel. “Revitalizing legacy businesses is the most sustainable form of innovation—you honor the past while designing for the next decade.”
About J’ENVIE SPORT
J’ENVIE SPORT is an American womenswear label specializing in elevated knitwear, seasonless staples, and travel-friendly clothing designed for real life. With breathable fabrics, effortless silhouettes, and timeless design, J’ENVIE serves women who value confidence, comfort, and sophisticated ease.
About Tamar
Instead of starting another new brand destined to burn cash, Tamar focuses on revitalizing companies with history, craftsmanship, and strong bones. Her background in design, merchandising, and global manufacturing allows her to modernize products, streamline operations, and elevate brands without losing their soul.
