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Monday, April 27, 2009

FASHION ALERT: Lilly Pulitzer® Celebrates 50th Anniversary Jubilee With A Colorful Cause: Celebrity Designer Program

Lilly Pulitzer® Celebrates 50th Anniversary Jubilee With

A Colorful Cause: Celebrity Designer Program

Lilly Pulitzer, in celebration of its 50th Anniversary Jubilee, is proud to present A Colorful Cause: Celebrity Designer Program. In an effort to bring a little color and a little happiness into people’s lives Lilly-supporters and caring mothers: Gwyneth Paltrow, Brooke Shields, Debra Messing, Marcia Cross, Angie Harmon, Bridget Moynahan, Catherine Bell, Elisabeth Hasselbeck and Garcelle Beauvais-Nilon have come together in honor of Lilly Pulitzer’s milestone to create limited-edition, one-of-a-kind designs for A Colorful Cause. This celebrity designer program is helping to raise funds and awareness for Epidermolysis Bullosa (EB), a rare inherited skin disease which affects young children.

Whom You Know and Peachy Deegan LOVE LOVE LOVE LOVE LOVE LILLY PULITZER!!!!!!!!

These celebrity designers-for-a-day have worked with Lilly Pulitzer’s design team to create limited-edition Mother/Daughter/Son looks using iconic Lilly Pulitzer prints. From poolside perfect dresses and tunics to beach-ready bathing suits and cover ups, the coordinating ensembles capture the true resort chic spirit of the Lilly Pulitzer brand. The exclusive designs created for A Colorful Cause are part of the brand’s Summer 2009 Jubilee Collection celebrating the 50th Anniversary of the brand. Fifteen percent of proceeds from the designs created for A Colorful Cause support The Epidermolysis Bullosa Medical Research Foundation (EBMRF: www.ebkids.org).

“We’ve always been a brand about happy times with family and friends and by working with this great group of celebrity mothers who have created designs for A Colorful Cause, we are able to continue to spread that happiness,” said James Bradbeer, Jr. president of Lilly Pulitzer. “Our 50th Anniversary has given us a chance to celebrate our past, but through this program and the designs these women have created, we’re able to give Lilly Lovers a look towards our next 50 years. We are honored to have these influential celebrities as partners in our Jubilee, but we are more humbled by their efforts to help raise funds through A Colorful Cause for our friends at EBMRF,” said Bradbeer.

“On behalf of the EBMRF, we are thrilled to partner with Lilly Pulitzer on such a colorful and worthwhile project. Their support, as well as the participation of all the moms, will go a long way in our continued efforts to find a cure for EB,” said Andrea Pett-Joseph, Executive Vice President of EBMRF.

Celebrity designs for A Colorful Cause will be available in April 2009 at Lilly Pulitzer Stores nationwide as well as 75 Lilly Pulitzer Via Shops, specialty retailers from coast to coast and www.lillypulitzer.com.

Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including eyewear, shoes, handbags, jewelry, belts, fragrance, stationery and gifts, and two entertaining books, all inspired by the authentic Palm Beach lifestyle. The children’s clothes are a pint-size version of the women’s line, reflecting the same color palette and prints in charming styles appropriate for infants, toddlers and girls size 4-14. There are over 75 Lilly Pulitzer Via Shops in Lilly-loving communities around the country. Lilly Pulitzer also operates a number of company-owned retail stores in select locations including New York, East Hampton, Greenwich, Key West, Westchester, King of Prussia, Dallas, Austin, Houston, and San Diego. Lilly Pulitzer is sold in major department stores including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Harrods in London, UK, as well as upscale specialty stores from coast to coast. More information on products, distribution and the Lilly story is available at www.lillypulitzer.com

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