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Monday, April 13, 2009

Macy's Flower Show

Floral Meets Fashion as Macy�s Welcomes Spring with the Annual Flower Show

NEW YORK � Macy's Flower Show� � an annual spring celebration of spectacular flowers, topiaries and trees from every corner of the world � will be on display for two weeks in April at Macy's stores in Chicago, Minneapolis, New York City, San Francisco, and for the first time in Philadelphia. Featuring vast and lush landscapes, fantasy bouquets and a schedule of seminars and events that usher in spring, these shows exhibit brilliant indoor landscapes in a dynamic, unexpected environment where flowers, fashion, culture and music combine. Now one of Macy�s most beloved traditions, the shows feature more than 180,000 square feet of gardens and 37,000 different varieties of flowers, plants and trees across the five shows. All Macy�s Flower Shows are free to the public.

"Macy�s Flower Shows have become a true rite of spring for our customers,� said Robin Hall, senior vice president of Macy's Entertainment Group. "Our shows have become the opening act of the season, one that literally 'changes' the retail landscape. Each of our shows represent vibrant transformations of our flagship stores that each year seem to reach new creative heights. And in 2009, we're celebrating the addition of a new show in the soaring Grand Court of our landmark store in Center City Philadelphia."

As part of this year�s expanded event, all five shows will feature the floral tablescapes program. In each store, six talented designers will produce beautiful table settings with flowers provided by Rio Roses�. Based on the idea of an enchanted dinner party, visitors to the shows will experience personalized creations showcasing displays from Martha Stewart Collection, Mikasa, Lauren Home, Rebecca Moses, a special Waterford and Wedgwood table inspired by the Showtime hit �The Tudors,� and a Wedgwood 250th Anniversary table showcasing patterns from the brand�s rich history.

Debuting at Macy�s in California as the first department store flower show in 1946, the event started as a fragrance promotion in the cosmetics department and has now evolved into one of Macy�s most beloved events.

Macy�s Herald Square, New York City
This spring, Macy�s Herald Square is celebrating its 35th annual Macy�s Flower Show, Dream In Color. For two weeks in April, the main floor of the World�s Largest Store will be transformed with vibrant colors and extravagant floral designs. Kicking off the spring spectacular on April 5, the store�s intricate garden displays will feature more than 1 million bulbs and over 30,000 varieties of flowering plants and trees from six continents. Additionally, the event will include an extensive line-up of in-store demonstrations and special events for visitors.

An ongoing tradition, this year�s Flower Show will include magnificent flowering cherry trees and the Bouquet of the Day centerpieces created by world-renowned floral/entertainment designers. New for 2009 are the highly detailed main attractions of the show � three pairs of 10-feet-tall flamingo topiaries constructed from live flowers.

In addition to the indoor garden setting, Macy�s Herald Square�s world-famous Broadway windows will feature six living gardens consisting of thousands of live flowers that portray an oversized flamingo traveling to various destinations including Mexico, Japan, New York City, Las Vegas, as well as a rainforest and a tropical setting.
Macy�s Flower Shows are sponsored in part by the following partners:

Care Bears�
Since 1982, The Care Bears� have been connecting with children and families around the world, teaching kids about the importance of caring and sharing. Care Bears� is a proud second-year sponsor of Macy's Flower Show at Herald Square showcasing a fun-loving Care Bears� Children's Garden on 7. Macy's will host a Care Bears� Coloring Station meet-and-greet Kids event on April 11.

Colonial Williamsburg�
You're invited to travel back in time! The Colonial Williamsburg Foundation, in Williamsburg, Virginia, operates the world's largest living history museum. A sponsor of the Macy's Flower Show at Herald Square for its third consecutive year, a Pleasure Garden will be on display in The Cellar that captures the spirit and character of an authentic 18th-century garden. Additionally, two exciting and popular events will be lead by members of the Colonial Williamsburg staff: April 5, Clark Taggart - Manager of Colonial Williamsburg's Floral Design Studio at the Williamsburg Inn & April 7, Executive Chef Rhys Lewis of the Williamsburg Lodge.

DKNY Be Delicious Fresh Blossom
DKNY Be Delicious Fresh Blossom Inspired by the beauty of the apple blossom.
DKNY Be Delicious Fresh Blossom is a fresh floral with an innocent playfulness. This is the ideal springtime compliment to the DKNY Be Delicious Collection. The fragrance is participating in the Flower Show by sponsoring a bouquet of the day at the Herald Square Store in addition to several customized displays at State Street in Chicago.

Harajuku Lovers
Harajuku Lovers Fragrance. A fatal attraction to cuteness. Five new fragrances, each with its own scent and style. Harajuku Lovers is a proud sponsor of the Flower Shows in Macy�s Herald Square, Macy�s on State Street, Macy�s Downtown Minneapolis and Macy�s Center City Philadelphia. Macy's will host events at Herald Square (April 5), Center City (April 11) and State Street (April 17) featuring the larger-than-life balloonheads of Gwen Stefani�s Harajuku Girls straight from the Macy's Thanksgiving Day Parade�.

The HP Mini Vivienne Tam Edition � Say Hello to Digital Couture! Fashion Icon Vivienne Tam partnered with technology icon HP to create the world�s first digital clutch. The peony pattern bursting with color is a perfect fit for the Macy�s Flower Show. HP is the proud sponsor of three peony gardens that feature a high-fashion mini computer that defines digital couture at Macy's Herald Square (2nd Floor), Macy's on State Street (3rd Floor) and Macy's Union Square (3rd Floor).

My Princess Academy�
A new sponsor of Macy's Flower Show at Herald Square, is a wondrous online destination that plays an inspired role in the positive development of girls� ages three and up. Their charming Children's Garden on 7 will feature as its centerpiece the "4 Pillars" of being a real princess — generosity, intelligence, beauty and confidence. Macy's will also host a My Princess Academy tea party, complete with princess etiquette lessons, on April 5.

Rio Roses
All five Macy's Flower Shows will display beautiful floral tablescapes featuring setting from talented designers. Rio Roses has completed each look with a beautiful floral display. Rio Roses provides consumers with roses of outstanding quality, extra long vase life, and an amazing selection of over 170 varieties. Florists trust Rio Roses because Rio Roses grows each rose with the utmost care and every flower meets the highest quality standards in the industry.

Thrivent Financial
A new sponsor of Macy's Flower Show at Downtown Minneapolis, Thrivent Financial for Lutherans is a faith-based, not-for-profit financial services organization helping approximately 2.6 million members achieve their financial goals and give back to their communities. Thrivent Financial will host a number of special events during the Flower Show.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions � Macy's East, Macy's Florida, Macy's Central, and Macy's West � and an online store at

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