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Monday, April 13, 2009

MOVERS AND SHAKERS: Angeles Lladró of the Lladró Board of Directors

Angeles Lladró is the daughter of Juan Lladró, the eldest of the three founding Lladró brothers. She has studied Graphic Design, Sculpture and Painting and is also qualified in Window Dressing. She worked for one year at the Lladró Museum in New York. Given her interest in the process of creation of porcelain art, she returned to Lladró in Spain to continue her training in the Production Department. During this period of three years, she was also part of the Creativity Committee. After this experience, she joined the Lladró Board of Directors in 2003. She also represents the family at official and promotional events. Recently, Angeles completed her education with a Master's Degree in Business Administration at the ESADE Business School. Between 1996 and 2000 she worked as a manager for a German fashion distributor and currently, she is an advisor to other companies. Whom You Know highly recommends Lladró and Peachy Deegan is so pleased to present Angeles Lladró as the latest Mover and Shaker!

Peachy Deegan interviewed Angeles Lladró for Whom You Know at a recent event in Manhattan.

Peachy Deegan: What is your favorite aspect of your job?
Angeles Lladró: The creative process, to see how each piece comes to life. Also, traveling to different countries to visit the market and get the feedback from our customers. It gives me energy to continue working hard, as well as ideas and inspiration for new pieces.

What drives the creative process of porcelain art?
There are many different sources of inspiration for us. Life is one of the most important sources and we like to pay tribute to the most meaningful moments in life. Cultures are also a continuous source of inspiration for Lladró, specially those with a rich aesthetic, which gives us the opportunity to create beautiful and elaborated sculptures with intricate ornamentation and detail.

What is challenging about creating new pieces that are new to Lladró?
Each piece is a new challenge. We want to respect the original idea of the sculptor on every new project and this means working very closely with the technical department to make sure that the piece can be developed to its perfection. Working with porcelain is not easy, it is a very complex material as it is alive. There is a lot of knowledge and technical virtuosity behind all the Lladró sculptures, specially in our High Porcelain pieces, which is the best expression's of Lladró´s work. We even have a special group of artists and a workshop for this category only. The High Porcelain pieces are the most sophisticated both technically and artistically. For example, it took us more than five years to create the largest High Porcelain piece in the history of the brand, Queen of the Nile.

What is your favorite place to be in NYC?
Central Park.

What is your favorite shop?
Bergdorf Goodman. Also, the New York Lladró Boutique, because I feel at home there.

What is your favorite drink?

What is your favorite restaurant?
Rosa Mexicano

What is your favorite thing to do in NYC that you can do nowhere else?
Walk in Central Park.

What else should Whom You Know readers know about you?
The passion that me and my family have for the Lladró brand. We are all really involved in the creative process of each Lladró piece.

How would you like to be contacted by Whom You Know readers?
People can connect with me through the messages that we give in each of our sculptures.

But of course they can also visit us at our website, or even come to The City of Porcelain in Valencia, Spain. In the tours that we offer, visitors can see the process of creation of our pieces as well as the Lladró Museum. It is a unique experience and we would be happy to receive the Whom You Know readers there!

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