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Monday, April 13, 2009

PRODUCT ALERT: BVLGARI presents GOMMAGE ECLAT A new generation exfoliator with a double-action pearlized formula


Whom You Know has discovered a new treasure: the BVLGARI Lumiere line!!! The skin, under continuous attack, is compelled to keep renewing itself, through the natural process of exfoliation, during which dead skin cells are removed from the horny layer, a key step in cell renewal. We want to let you know how to achieve optimum radiance, and you can do it not only by wearing BVLGARI jewelry, but also by using BVLGARI products!

Aging and continued exposure to external aggressions (UV, Manhattan smog etc.) slow down this process thus contributing to the accumulation of dead cells on the skin surface. The complexion turns opaque, dull, wrinkles are more visible and therefore the penetration and effectiveness of creams and serum diminish.

Exfoliating the skin by means of a targeted cosmetic treatment is a fundamental step to maintaining a beautiful, radiant, healthy skin; a good exfoliation helps remove the dead cells in excess, thus favouring cell turnover and absorption of treatment. The skin looks smoother, more radiant and clean, wrinkles are less evident.

The Cosmetic Research Department of BVLGARI developed Gommage Eclat, an exfoliating cosmetic treatment resulting from the latest dermatological technologies, matching high cosmetic performances with a new advanced texture.

Thanks to a biological ingredient and a Tahitian micro-pearl complex, Gommage Eclat acts as effectively as a peel yet more delicately. Furthermore, thanks to its innovative fresh gel texture that, upon massage, turns into light oil and then into unctuous milk, Gommage Eclat guarantees absolute comfort, eliminating the unpleasant feeling of a “stretched skin” after application.

Gommage Eclat guarantees high exfoliating performance combined with the comfort and pleasure of a new and delicate transforming texture. Gommage Eclat has been created for all skin types, to minimize the risk of irritation and sensitization.

DOUBLE EXFOLIATING ACTION

Gommage Eclat is an advanced scrub that thanks to its double-action formula, both mechanical and biological, ensures a deep and homogeneous exfoliating action avoiding irritation of the skin.

Mechanical action: Gommage Eclat contains a Tahitian micro-pearl complex that acts mechanically by delicately removing dead cells and impurities from the skin surface. This complex is composed of minute and perfectly spherical micro-spheres which combine soft smoothing and exfoliating properties with a soft and silky touch. Because of these features, this complex is neither abrasive nor irritating, which makes Gommage Eclat an efficient exfoliator, even for sensitive skin.

Biological action: Gommage Eclat contains a natural biological ingredient that provides an enzymatic mechanism and effectively removes the stratum corneum cells for a homogeneous, non-irritating and deeper exfoliation.

The combination of these two actions is therefore the key providing a perfect exfoliating power for the skin while avoiding irritations.

Gommage Eclat provides deep cleansing of the skin allowing it to “breathe” better; helps encourage the production of new cells, increases skin radiance, smoothes the skin and promotes absorption of ingredients in the cream and serum, thus improving their effectiveness.


ADVANCED TRANSFORMING TEXTURE

The Cosmetic Research Department of BVLGARI has created a new texture that begins as a gel-like product. Upon application it gives skin a fresh feeling.

This gel then turns into a light oil ensuring a pleasant massage, and finally converts into an unctuous milk guaranteeing the utmost comfort at the end of the application.


AN EXCLUSIVE ALLIANCE WITH BVLGARI GEM ESSENCE®

The combination of a Tahitian micro-pearl complex with a unique biological ingredient and the association with BVLGARI GEM ESSENCE® guarantee excellent properties for Gommage Eclat that:

•Cleanses delicately

•Favours cell renewal through the elimination of dead cells and impurities

•Ensures an incomparable radiance

•Refines the skin texture

•Helps reduce the appearance of lines

•Promotes the absorption of creams and serum

•Ensures pleasure and comfort during and after the application


Like all BVLGARI skincare products, Gommage Eclat contains BVLGARI GEM ESSENCE®, which gives the skin the natural and protective properties of fine and precious stones: incomparable radiance, provides oligo-elements, protects the skin against environmental stress.

Results after application of Gommage Eclat*:

•Effective exfoliating power for 97% of women

•Comfort and softness after application for 94% of women

•A refined skin texture for 94% of women

•Improved skin smoothness for 79% of women

100% of women with sensitive skin had no sensation of stinging after use.

Gommage Eclat effectively combines performance with tolerance.



Directions

Use once a week for dry or sensitive skin, apply twice a week for mixed skin

Size: tube, 100 ml


*Self evaluation on 34 women from 18 to 68 years old used Gommage Eclat twice a week during three weeks. This study was carried out under dermatological control.

In order to demonstrate the efficiency, the high tolerance and the incomparable comfort provided by the Gommage Eclat whatever the skin type, this clinical study was conducted on a group of 34 women composed of: 12 women with a dry skin, 11 with a combination to oily skin and 11 with sensitive skin.

***

What Whom You Know LOVES about this product:
It has given us perfect, smooth and radiant skin. Our skin is clean, protected and still we have prevented wrinkles so this is working!!! Whom You Know just loves BVLGARI.

The BVLGARI Skincare line is available at Bergdorf Goodman in Manhattan, where Peachy Deegan discovered it last week at a lovely event, and in select Neiman Marcus nationwide. It is also available online at Neimanmarcus.com and very shortly at Bergdorfgoodman.com

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