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Friday, April 24, 2009

PRODUCT ALERT: DKNY Be Delicious Fresh Blossom

Whom You Know is pleased to present the perfect spring scent: DKNY Be Delicious Fresh Blossom! Peachy Deegan has been brightening her day with it and the cheerful scent along with the light pink color have her smiling. Also, as Whom You Know features the best of Manhattan, we are so happy to have started our coverage of the iconic Donna Karan, a quintessential New Yorker.

DKNY has told Whom You Know:

An Apple Blossom blooms in New York City.

There’s something wonderfully irresistible --

Its delicate beauty, its feminine spirit.

The feeling of renewed optimism, joy and whimsy,

As a flower springs to life

Amidst pavement, concrete and skyscrapers.

It’s a light-hearted moment to capture and cherish.

DKNY celebrates the beauty of the city in springtime

With DKNY Be Delicious Fresh Blossom,

A scent so innocent, so fresh, so playful,

It lives up to the Apple Blossom itself –

A symbol of love, youth, beauty and happiness,

To seduce your spirit and inspire your heart.

Inhale its radiance, embrace its vibrancy.

You won’t be able to resist, now or ever.


This scent reminds Peachy Deegan of a walk through the park to the Boathouse, and having a cocktail at the bar while she waits for her date to show up in the row boat!

It also reminds her of passing by spring fountains throughout the city and indulging in the joy of spring, now that it is finally here!

DKNY Be Delicious Fresh Blossom is a Fresh, Feminine Floral to Energize Your Spirits from the Heart of NYC. It happens every spring. Just when you think winter’s darkness will never lift, the first bud appears in Central Park. Then another and another, and the next thing you know, the Park is a glorious wash of delicate Apple Blossoms. We all breathe a sigh of relief, knowing the sun has come out, and all is well and hopeful again. DKNY captures this joyful delight in a new fresh floral called DKNY Be Delicious Fresh Blossom. It’s as pretty and delicate as the first bloom, as powerfully uplifting as spring itself.

DKNY Be Delicious Fresh Blossom transports you to that first stroll of spring in Central Park when it’s abloom with flowers. Like a flirtatious smile – it charms everyone it encounters. Lighthearted and intensely feminine, the scent is a mix of luscious fruit and delectable flowers. A blend of sparkling grapefruit, cassis and sun-kissed apricot meets a heart of sheer muguet and petal rose, wrapped in luminous jasmine. The apple blossom sensation finishes with a body-lingering base of blonde woods and smooth skin accords. You can’t help be instantly smitten – as will he.

The latest addition to the DKNY Be Delicious family, Fresh Blossom is bottled in the iconic silver-topped apple, only this time the glass bottom reveals juice that is a soft, sophisticated pink, reminiscent of an Apple Blossom. The carton is white with white sketched blossoms. A silver DKNY logo punctuates. The presentation is unabashedly pretty.

DKNY Be Delicious Fresh Blossom is available in a 3.4oz Eau de Parfum (SRP:$70.00), 1.7oz Eau de Parfum (SRP:$55.00) and 1.0oz (SRP:$40.00) and is wonderfully compatible and complimented by any of the original Be Delicious ancillary bath and body products.

Founded in 1990, DKNY was created by Donna Karan to be the streetside of her luxe Collection. At DKNY, the clothes are friendly, the fashion fast, and the attitude sharp. The mouth-watering Be Delicious scent series for Men and Women is like the city and brand that inspired it -- ripe for love, life and adventure.

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