All Columns in Alphabetical Order


Friday, May 8, 2009

BIG APPLE BUSINESS: Sephora

Whom You Know just loves trying out new products and Peachy Deegan often does it at Sephora. Sephora is a visionary beauty-retail concept founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, in 1997.

Sephora’s unique, open-sell environment features over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, makeup, smile care, bath & body and haircare, in addition to Sephora’s own private label. It is great to have this kind of selection so you can pick the very best! Whom You Know of course is dedicated to finding the diamonds in the rough in every category.

To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed “Science of Sephora.” This program ensures that their team is skilled to identify skin types, have a knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele. To further enhance the education program, Sephora opened the doors to an expanded training facility – Sephora University – in October 2007.

Sephora’s highly trained beauty experts are available to assist clients wherever they shop – in stores, online, or via 1-877-SEPHORA.

Stores - Sephora operates approximately 500 stores in 12 countries worldwide, with an expanding base of over 220 stores across North America. ALL MANHATTAN STORES ARE LISTED AT THE BOTTOM OF THIS ARTICLE! Sephora opened its first US store in New York in 1998, and its first Canadian store in Toronto in 2004.

Beauty Insider – In July 2007, Sephora launched this program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available at Sephora stores nationwide and at www.sephora.com

Sephora’s executive team includes:
David Suliteanu, President and CEO
Patrick Murray, Senior Vice President and CFO
Mary Herald, Executive Vice President of Retail Operations
Sharon Rothstein, Senior Vice President of Marketing
Margarita Arriagada, Senior Vice President of Merchandising
Pauline Roothman, Senior Vice President of Human Resources
Gayle Sherman, Senior Vice President of Property Development
Julie Bornstein, Senior Vice President of Direct
Satish Malhotra, Senior Vice President of Sephora Inside JCPenney & IT
Celia Wing, Senior Vice President of Real Estate

Sephora has consistently achieved outstanding year-over-year sales growth since its launch.

Industry Awards:
* 2005 - WWD Beauty Biz Awards: Retailer of the Year – Sephora
* 2006 - WWD Beauty Biz Awards : Retailer of the Year Specialty – Sephora/JCPenney
* 2007 - FiFis: Retailer of the Year - Sephora (joint award winner with Macy’s)
* 2007 - NPD: Prestige Beauty Impact Award – Sephora

Sephora’s North American headquarters is located in San Francisco, with corporate offices in New York and Montreal. Whom You Know is sure you know about Sephora, but we do not think you knew all of these interesting details!

Sephora currently has 12 locations in Manhattan and they intend to open a second Times Square location on July 31st this year. Their current locations are:

150 BROADWAY
150 Broadway, New York, NY 10038
(212) 566-8600

42nd & MADISON
300 Madison Ave, (42nd St Entrance)Space # 01-01, New York, NY 10017
(212) 503-0800

34th STREET
130 West 34th Street, New York, NY 10001
212-629-9135

5th AVENUE
597 5th Ave, New York, NY 10017
(212) 980-6534

711 LEXINGTON
711 Lexington Ave, New York, NY 10022
(646) 521-2200

76th & BROADWAY
2164 Broadway, New York, NY 10024
(917) 441-4760

FLATIRON
119 Fifth Avenue, New York, NY 10003
(212) 674-3570

SOHO
555 Broadway, New York, NY 10012
(212) 625-1309

UNION SQUARE
45 E. 17th Street, New York, NY 10003
(212) 995-8833

TIMES SQUARE
1500 Broadway #304, New York, NY 10036
(212) 944-6789
Brow (212)944-6212 ext 213

67th & 3rd
1149 Third Avenue, New York, NY 10021
(212) 452-3336

COLUMBUS CIRCLE
10 Columbus Circle, Sp 204, New York, NY 10019
(212) 823-9383

Back to TOP