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Thursday, July 2, 2009

PRODUCT ALERT: La Mer Introduces the Eye Concentrate


Based on Dr. Max Huber’s legacy, La Mer has established an expertise in combining sea ingredients and the magnetic energies of minerals to achieve extraordinary results. Now, The Max Huber Research Labs have created a new eye treatment that builds on this heritage - The Eye Concentrate. With two new forms of La Mer’s signature Miracle Broth™, this concentrated, ultra-luxe treatment deeply conditions, smoothes and hydrates the eye area. Infusing vulnerable skin with vital energies, The Eye Concentrate significantly reduces the appearance of dark circles and puffiness, lines and wrinkles, improving clarity and tone for a healthy and vibrant appearance. Peachy thinks it is just perfect to start thinking about how much fun the weekend will be, and how to prevent the late-night fun from showing around our eyes! What a fabulous solution by La Mer.

At a natural disadvantage by virtue of its shape, the eye well is prone to the accumulation of fluids that can lead to the appearance of dark circles and puffiness. Approximately three times thinner than any other area, the appearance of this skin is especially vulnerable to stress, time, and harmful effects of the environment. The Eye Concentrate addresses the visible effects of these issues, encouraging the eye area to look and feel healthy and supple.

The Discovery

The Max Huber Research Labs have infused The Eye Concentrate with three unique forms of Miracle Broth™: the original Miracle Broth™, a concentrated form of Miracle Broth™ and a new, encapsulated form of Miracle Broth™ designed to optimize continuous release to the skin. Known for its healing energies, the Miracle Broth™ infuses skin with the energy it needs to focus on renewal.

o Original Miracle Broth™
To create this vital essence, La Mer’s special sea kelp is harvested twice a year and combined with other natural ingredients such as calcium, magnesium, citrus oil, eucalyptus, alfalfa and sunflower. Dr Max Huber discovered that something amazing happens as these ingredients journey through a meticulous 3-4 month bio-fermentation process. Vital energies are spontaneously released, and the Miracle Broth™ is born.

o Concentrated Miracle Broth™
To create this concentrated form, Crème de la Mer’s original Miracle Broth™ undergoes a 3- day cold vacuum process, resulting in a high-intensity reduction that intensely softens, conditions and hydrates the skin.

o Encapsulated Miracle Broth™
Created to optimize time-release delivery to the skin, this powdered form of Crème de la Mer’s original Miracle Broth™ continuously hydrates and soothes the skin.

o Magnetized Hematite
The Eye Concentrate re-energizes the area around the eye with magnetized hematite. This dense mineral known for its magnetic energies helps boost visible firmness and tone, dramatically dissolving the appearance of dark circles and puffiness.

“One of the causes of dark circles is the accumulation of fluids beneath the delicate skin under the eye. This eye area is filled with micro-capillaries that can cause dark circles. Interestingly, like blood, hematite is naturally rich in iron. Once we magnetize the colloidal hematite, carefully add it to The Eye Concentrate and apply it with a unique silver tip applicator, the product reduces the appearance of dark circles.”

Loretta Miraglia,

Senior Vice President, Product Development, The Max Huber Research Labs

o Radiant Ferments
The Eye Concentrate utilizes a wealth of precious marine and plant ingredients to help skin reinforce its natural support system. La Mer’s exclusive Radiant Ferments penetrate the skin with a powerful wave of activity to improve clarity and reduce the appearance of discoloration. Skin that has lost its elasticity and suppleness is gently smoothed and toned, reducing the appearance of lines and wrinkles. Stamina and resilience are greatly restored. Skin regains a healthy radiance and brightness as it is brought back to its most luminous center. This cocktail of sea algae and anti-irritants works over time to help keep the eye area in a soothed, calm, more balanced state. Skin feels quenched, comfortable and conditioned.

The Applicator

The Eye Concentrate’s applicator is specifically designed to pick up the precise amount of product needed for each application. Its silver tip helps to cool skin, improving microcirculation. A more vibrant appearance is revealed.

The Usage

Gently sweep a small amount onto the eye area the morning and evening to ensure proper delivery of this potent treatment. Lightly pat and press into the skin. Follow with Crème de la Mer. Whom You Know recommends usage for this and all La Mer products we have reviewed for BOTH MEN AND WOMEN.

The Eye Concentrate

Suggested Retail $165

Available at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and www.lamer.com

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