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Friday, July 17, 2009

Tasty Tidbits: PINKBERRY SWIRLS INTO SUMMER WITH NEW FLAVORS, PRODUCTS AND SEASONAL TOPPINGS Frozen Yogurt Brand Presents Summer Fresh Flavors

Pinkberry announced the launch of new summer fresh frozen yogurt flavors - Coconut, Passionfruit, and Tropical Swirl. The new flavors join the Pomegranate and signature Original flavor. In addition, the company has launched the Pinkberry Fruit Parfait as well as an assortment of new seasonal toppings.



“We’re excited about combining these new, fresh summer flavors and the tart taste Pinkberry has become known for,” says Ron Graves, Pinkberry CEO. “Pinkberry is committed to introducing new flavors and taste combinations that delight our guests and reflect Pinkberry’s mission to deliver the highest quality, best tasting frozen yogurt.”



Passionfruit Pinkberry is made with 100% pure passionfruit juice, offering a refreshingly tangy flavor and a bold citrus finish. Coconut Pinkberry is made with real coconut puree creating a rich coconut flavor with a smooth, tangy taste. Tropical Swirl Pinkberry is the perfect combination of Passionfruit and Coconut Pinkberry – a truly unique and fresh summertime treat.



Also new to the Pinkberry menu is the Pinkberry Fruit Parfait. Made to order with daily cut fresh fruit, each Pinkberry Fruit Parfait offers a burst of seasonal fruit, all natural honey almond granola and Original Pinkberry. “We create our parfaits with the highest quality daily cut fresh fruit and offer our guests the option to customize their parfait with the fresh fruit of their choice,” explains Graves. “Rather than being premade, we offer a parfait that is truly fresh, of exceptional quality and made to order. Pinkberry Fruit Parfait is a refreshing way to start your day or as a snack anytime.”



Pinkberry also announced new seasonal toppings. In stores now are Northwest Bing Cherries (www.nwcherries.com) and new liquid toppings – Italian caramel, 100% pure pomegranate juice and 100% pure, natural honey.



To learn more about Pinkberry’s new Summer Fresh Flavor offerings, find store contact information and to receive up-to-the-minute news on the brand, become a Pinkberry Groupie by visiting www.pinkberry.com, or follow the brand by joining Pinkberry’s Facebook page or Twitter stream at www.twitter.com/pinkberryswirl.



For information about the Swirly Goodness of Pinkberry delivery or catering for large groups in New York City, email delivery@Pinkberry.com.







PINKBERRY ANNOUNCES DELIVERY SERVICE FOR NEW YORK CITY

Frozen Yogurt Leader Expands ‘Swirls on Wheels’ to Additional Stores in Manhattan



Pinkberry announced today the expansion of its delivery service in Manhattan. In addition to the Midtown East store, which launched delivery in April, Pinkberry’s ‘Swirls on Wheels’ program will be available to a majority of Manhattan’s residents and businesses by late May. The Hell’s Kitchen location will kick-off delivery, with subsequent roll-outs planned for Gramercy, Chelsea, Greenwich Village and Columbus Avenue neighborhoods shortly thereafter.



“Delivering a frozen treat in a high quality way is not easy, but we’ve developed a process to bring Pinkberry to our New York customers while maintaining Pinkberry’s uncompromising product quality standards,” says Todd Putman, Pinkberry VP of Marketing.



‘Swirls on Wheels’ is the company’s first foray into delivery - a service that is somewhat commonplace in New York City, but an innovative offering for frozen treat retailers. The service delivers Pinkberry’s signature tangy frozen yogurt and toppings for free by bicycle or foot to businesses and residences located within the delivery radius of each store, with an order of $10 or more. Accepting cash or credit card, Pinkberry fans can indulge in their favorite frozen snack simply by placing a phone call to the participating store and have it delivered to their office or residence. Delivery hours are currently noon to 8:00 p.m.



“Our delivery service is a great way to enjoy Pinkberry in the comfort of your home or in the convenience of your office – for a snack, a party or as a great office meeting treat,” says Putman. “We can deliver as few as two to three cups or as many as 50…more than 50 and we would recommend customers contact their local store to inquire about our event/catering options.”



To learn more about Pinkberry’s ‘Swirls on Wheels,’ find store contact information and to receive up-to-the-minute news on the brand, consumers can become a Pinkberry Groupie by visiting www.pinkberry.com, or follow the brand by joining Pinkberry’s Facebook page or Twitter stream at www.twitter.com/pinkberryswirl.



For more information about the Swirly Goodness of Pinkberry delivery or catering for large groups, email delivery@Pinkberry.com.



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