Peachy Deegan Loves Origins: SATISFY SKIN’S DEEPEST THIRST Origins Introduces Drink Up™ Intensive Overnight Mask To Defend Against Harmful Dehydration

Ever since Peachy Deegan woke up, her skin has been as hydrated and glowing as it has ever been thanks to this fabulous new product by Origins. Last night, after cleaning her face, Peachy gently applied the Drink Up™ Intensive Overnight mask and peacefully slept away dreaming about all of the fabulous things we would tell you about today.  

Did you know: While we sleep our skin remains hard at work. With no need to protect against UV rays and other environmental assaults at night, skin can focus its energy on repairing, rebuilding and restoring balance. The skin is most metabolically active during the night, which causes its temperature to rise by approximately half a degree. This can lead to precious moisture loss and put skin at risk for future damage. To maximize skin’s natural restorative ability, nighttime dehydration must be kept at bay.   With this product, your skin will be fabulously rewarded with moisture with minimal effort on your part.  With the change in weather and the dryness of heaters and rawness of the weather, surely every Manhattan face deserves this wonder.

To address skin’s unique nighttime needs, Origins introduces NEW Drink Up™ Intensive Overnight mask to quench skin’s thirst. With a combination of nourishing natural ingredients that instantly hydrate parched skin while repairing and reinforcing skin’s delicate moisture barrier, this creamy nighttime mask delivers immediate results that last long into the following day. 

NEED: Skin temperature rises during the night causing precious moisture to be lost. Skin is also more permeable while we sleep, allowing products to absorb better and penetrate deeper, providing the perfect opportunity to counteract overnight dehydration. 

PRODUCT: This intensely hydrating overnight mask utilizes the natural power of plants to quickly quench skin’s thirst and combat overnight moisture loss while boosting vital hydration levels. Within minutes of applying, skin’s moisture levels are clinically proven to surge to 75%. 

BENEFITS: This rich, creamy mask utilizes a powerful combination of Orange Peel Wax, Avocado Oil and Mango Butter along with Sodium Hyaluronate and Apricot Kernel Oil to quench parched skin. Wheat Bran and Olive Extract fortify and seal skin’s vital moisture barrier with the help of Japanese Seaweed, ensuring replenished skin by daybreak. Pomegranate adds a natural boost of antioxidants while Oat Kernel Extract and Purple Rice help calm and soothe. By morning, a brimming reservoir of hydration amplifies skin’s ability to retain optimal moisture levels throughout the day. In a Sensory/Consumer study, 88% of women tested reported their skin was moisturized upon waking. 

APPLICATION: Squeeze into palms to warm, and gently massage a liberal amount onto clean skin whenever skin feels thirsty. Tissue off excess. 

PRICE: Suggested Retail Price is $21.00 for 3.4 oz/100ml tube 

AVAILABILITY: Drink Up™ Intensive Overnight mask to quench skin’s thirst will be available November 2009 at Origins Retail Stores, select Department Stores and viawww.ORIGINS.com 

POWERED BY NATURE 

Multiple daytime factors including dry, re-circulated office air, UV rays and cold weather can deplete skin of vital moisture. To successfully defend against these external aggressors, preparation should begin the night before; skin’s moisture reserves must be full and its moisture barrier repaired and strengthened. 

“Studies have shown that skin is most permeable during the night, creating the optimal time to apply high-performance products that promote healthy skin function,” explains Dr. Lieve Declercq, Origins Global Spokesperson of Plant Physiology and Molecular Biology. “This overnight mask is enriched with potent natural ingredients that instantly help replenish skin’s moisture levels, while a powerful PM barrier repair complex helps repair and strengthen skin’s protective barrier.” 

This nourishing mask contains a powerful combination of Apricot Kernel Oil, Plant Glycerin and Sodium Hyaluronate that immediately quench skin’s thirst. Naturally emollient-rich Orange Peel Wax, Avocado Oil and Mango Butters help replenish valuable moisture levels so skin remains well hydrated. 

By building-up a strong moisture barrier overnight, skin is better able to retain its moisture levels throughout the day. The PM barrier repair complex is made from water conserving plants including Japanese Seaweed combined with Wheat Bran and Olive Extract which fortify and seal skin’s vital moisture barrier, ensuring replenished skin by morning. Pomegranate adds a boost of antioxidants while Oat Kernel Extract and Purple Rice help calm and soothe. With a full reserve of moisture and a strong, reinforced barrier, skin is armed with an enhanced defense against daytime dehydration. 

“It was with careful consideration that we chose the ingredients included in Drink Up™ Intensive Overnight mask to quench skin’s thirst,” explains Dr. Declercq. “At Origins, we like to say that nature has conducted over 3.8 billion years of research and development to prove its brilliance. The combination of actives found in natural botanicals yields a beneficial physiological impact on skin.” 

PROVEN BY SCIENCE 

In a two-week Sensory study completed in March 2009, Drink Up™ Intensive delivered immediate results. 

Instantly - After just 1 use

90% of the test panelists said their skin felt replenished and smoothed

92% of the test panelists reported their skin felt soothed 

Women Agree….

94% said skin felt soft and supple

90% said skin felt moisturized

88% said their skin was moisturized upon waking 

In an eight-week Clinical test completed in March 2009, skin’s moisture level was clinically proven to surge 75% within minutes of applying Drink Up™ Intensive. 

Drink Up™ Intensive Overnight mask to quench skin’s thirst will be available November 2009 at Origins Retail Stores, select Department Stores and via www.ORIGINS.com. Suggested Retail Price is $21.00 for 3.4 oz/100ml tube.