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Tuesday, May 18, 2010

INTRODUCING FEKKAI AU NATUREL™ NATURAL HAS NEVER BEEN SO LUXURIOUS Whom You Know Recommends the Gentle Shampoo

Pure formulations combined with luxury ingredients... introducing Fekkai Au Naturel.  We are all looking for a natural look, especially with our hair, and the effortless beauty that this line results in impresses us at Whom You Know.  We began with the gentle shampoo which really was gentle on our hair, which is extra important since it's colored!  Free of Parabens and Sulfates, Fekkai Au Natural is purifying and plant-based.  Fekkai Au Naturel is the art of beauty without artifice.  

Luxurious and purely gorgeous, Fekkai Au Naturel brings natural movement and body to the hair with a plant-based collection that is free of sulfates, parabens, dyes and synthetic fragrances. Imbued with Fekkai’s signature standards of lavish, touchable textures and beautiful refreshing scents, there’s no need to sacrifice pleasure or performance when choosing to use a naturally based product.  Fekkai Au Naturel – natural has never been so luxurious.   We also love the fresh, invigorating scent that perks you up in the morning!
Product Features:
  • Orange fruit extract, Vitamin C and B Complex, Bioflavonoids, Potassium, Zinc, Phosphorous and natural sugars nourish the hair and scalp
  • No synthetic fragrances; paraben-free; dye-free; sulfate-free
  • Freshly fragranced with citrus top notes, lavender, ginger middle notes and warm vanilla and tonka bean base notes
  • Packaged in bottles and tubes made with 40% recycled materials
 
Product Benefits:
  • Purifies:  Hair is gently cleansed with a unique combination of natural plant derived surfactants
  • Conditions:  Hair is nourished with herbal extracts and amino acids to smooth, strengthen and enhance shine
  • Styles:  Special proteins enhance the hair’s texture to give sheer, weightless definition
 
Fekkai Au Naturel is weightless, gentle, refreshing and ideal for adding movement and body to normal-fine hair. The line combines lavish, touchable textures and beautiful essential oil fragrances to care for your hair naturally.  The Au Naturel lineup includes:
Au Naturel Gentle Shampoo utilizes naturally derived cleansers that are sourced with sugar and palm to gently cleanse the hair.  Peppermint leaf stimulates the hair follicles while calendula petals strengthen and nourish.  Ideal for normal to fine hair, Purifying Shampoo leaves the hair ultra clean.  Whom You Know Recommends the Frederic Fekkai Au Natural Gentle Shampoo!  You'll love it.

Suggested Retail Price: $23, 8 fl. oz. Bottle  

Available at Frédéric Fekkai Salons, Neiman Marcus,Saks Fifth Avenue, Nordstrom, Bloomingdale’s, Lord & Taylor, C.O. Bigelow and other select beauty retailers.     


About Frédéric Fekkai & Co.
Frédéric Fekkai & Co. is the leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to creating a unique portrait of style for each individual. Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frédéric Fekkai Salons. 
For more information visit: www.fekkai.com

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