Whom You Know: Chevrolet to Test Drive Virtual Volt on Kinect for Xbox 360 Brand Partnering with Microsoft on Additional Volt Advertising

Friday, June 25, 2010

Chevrolet to Test Drive Virtual Volt on Kinect for Xbox 360 Brand Partnering with Microsoft on Additional Volt Advertising

Customers soon will have a new way of getting information about the Chevrolet Volt, thanks to innovative technologies Microsoft unveiled at the Cannes Advertising Festival today.

One of the technologies, Kinect for Xbox 360, delivers a new way to play, with controller-free games and entertainment. Chevrolet will be among the first companies to leverage the new technology when Kinect for Xbox 360 launches this fall.

Consumers will be able to learn about the production Volt through an interactive video advertisement on Xbox LIVE or on the web, and test drive a virtual Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios.

“The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “Our marketing campaign needs to reflect this.

“Kinect allows us to bring the excitement of the showroom to the living rooms of our customers,” Campbell said. “It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision.”

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Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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Dimitris Nakos, Founder and Owner of
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https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

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Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
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http://www.intelexusallc.com/

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https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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http://cosmopolitandental.com/