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Tuesday, November 16, 2010

Peachy Deegan Becomes a Gamer with Redken! She Never Liked Wii or Even Played it Before, but She Likes It Now! Peachy Deegan Has Become Rodney Cutler, VIRTUALLY...Redken Cuts the Way with Busy Scissors© Video Game – The Hairstyling and Simulation Video Game for the Wii and DS. Whom You Know is Pleased to Continue Covering Redken and Pleased to Kick off our Wii Coverage!

Peachy Deegan had no idea how to Wii, so we thank another Deegan for bringing his wii to us and playing with the fun new Redken game!  Peachy Deegan DOES know all about hair and we have written about Redken so many times....so she became a virtual Rodney Cutler.  Now consumers can sharpen their professional edge and virtually experience the life of a salon professional!  An industry first – Redken teams up with Game Publisher, Little Orbit LLC on Busy Scissors®, a hairstyling and simulation video game scheduled for release on Nintendo Wii™ and DS™ in North America and Europe.  Wii Style Hair!

 Did you know…
-          Advergaming is the fastest growing branded entertainment segment climbing at a compound annual growth rate of 51.7% since 2002.
-          46% of all adults play electronic games (median age is 36 years old)
-          135 million teen and adult gamers in the US spend on average 3 - 4 hours per week.
 Redken’s Busy Scissors®, the new “life simulation” game allows consumers to perm, color, shampoo, cut, blow dry, and style hair!  Players earn reputation and advance their career in a Hollywood based salon by meeting the demands of their glamorous and eccentric clientele.  We'd say it is also possible it could be in Manhattan....

The game progresses as they help unlock each client’s inner potential by finding their unique outward style.  The game features over 25 hairstyles, 20 mini-games, 6 career levels, and 4 game modes, which provide a dynamic combination of realistic gameplay, humor, and entertainment.  It was a lot of fun and as you progress to hair cutting, that is the most fun part we found.  You pick the client, you buy tools and you take walk ins to earn more money...it becomes intuitive as you play it longer and we recommend you sit a good distance away and sit straight on.  Of course you want to say complimentary comments to the clients, and even as you make mistakes it is funny as it's not real life. Peachy did burn some clients with the hot iron...ha ha!  We think this game would be most coveted by teenage girls but it is fun for all!

Click here to check out Busy Scissors®!


About Little Orbit LLC

Little Orbit (LO) is a worldwide publisher and developer of casual entertainment products for

the rapidly growing casual video game marketplace. The company’s emphasis is on creating

engaging, easy to play game content based on highly visible brands for all gaming platforms.

For more information visit www.littleorbit.com.


About Redken

For 50 years Redken’s foundation has been based on extensive scientific knowledge and

the belief in, and support of, the expertise of salon professionals. Redken provides salon

professionals with innovative products, inspiring education and exclusive salon programs

to be as successful and profitable as possible. Located in New York, Redken is also at the

forefront of trends and has created a strong relationship with the fashion. As a result, Redken

has become a leader in backstage beauty, creating the runway looks for the industry’s most

prestigious designers. A unique mix of fashion, science and inspiration, Redken provides salon

professionals and consumers the ultimate professional edge. Please note, Redken products

can only be guaranteed authentic when purchased from a salon. 
 Please visit Redken.com



for additional information and to local a salon in your area.

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