Whom You Know: Upcoming Nightlight: SNIFF, SWIRL, SIP…TWEET? FOUR SEASONS HOSTS NEW KIND OF WINE TASTING ON NOVEMBER 17 Twitter-based wine event provides access to three of the brand’s top sommeliers, sharing perfect pairings for the upcoming holidays

Monday, November 15, 2010

Upcoming Nightlight: SNIFF, SWIRL, SIP…TWEET? FOUR SEASONS HOSTS NEW KIND OF WINE TASTING ON NOVEMBER 17 Twitter-based wine event provides access to three of the brand’s top sommeliers, sharing perfect pairings for the upcoming holidays

WHAT: An intermingling of technology and oenophilia that provides unprecedented access to three of Four Seasons’ top sommeliers in the United States. On #WineWednesday, November 17, 2010 Four Seasons Hotels and Resorts will host its first-ever, virtual event: a wine tasting.

WHY: To tap into a wealth of wine knowledge from three sommeliers with more than 25 years of combined experience.

Utilising the Twitter social media platform, James Tidwell, Master Sommelier and Co-Founder and Current Head of the Texas Sommelier Association; Mark Sayre, one of Wine & Spirits magazine’s “7 Best New Sommeliers of 2010”; and Dana Farner, recognised as “one of the best around” by Bon Appétit magazine, will lead participants in a virtual guided tasting of three distinct wines. Discussion will address the unique flavour profiles of each and how to pair them with seasonal dishes; tips for weaving the wines into a Thanksgiving holiday menu will also be shared. The event will end with a Q & A session.

WHEN: Wednesday, November 17, 2010 at 6:00pm CT / 7:00pm ET.

HOW: To join the discussion online:

Log-on to Twitter at 6:00pm CT / 7:00pm ET on November 17, 2010 and search for the hashtag #FSWine.
Ensure your comments and questions are woven into the conversation by including the #FSWine hashtag with each tweet.

Participation is simple.

Attend a dedicated Tweetup at the nearest participating Four Seasons hotel or resort. Tweetups will be held at Four Seasons Hotel Atlanta; Four Seasons Hotel Austin; Four Seasons Hotel Boston; Four Seasons Hotel Chicago; The Ritz-Carlton Chicago, A Four Seasons Hotel; Four Seasons Resort and Club Dallas at Las Colinas; Four Seasons Hotel Houston; Four Seasons Hotel Miami; Four Seasons Hotel New York; Four Seasons Resort Palm Beach; Four Seasons Hotel Philadelphia; Four Seasons Hotel St. Louis, Four Seasons Hotel Toronto and Four Seasons Hotel Washington D.C.; contact each hotel for further information.

Or enjoy from the comfort of your home with friends by pre-purchasing the featured wines to taste along and share your thoughts with the Twitterverse. Viewtips on organising your own event from Four Seasons.

Featured wines include:

WHO: Novice sommeliers, discerning oenophiles…wine lovers of every type. At-home culinary creators thirsty for perfect pairings for Thanksgiving menus.

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