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Monday, April 25, 2011

SUPER PREMIUM SPIRITS NOW HAVE MIXERS TO MATCH The Era of the Dismal Mixer is Over, as Fever-Tree All Natural Mixers Pioneer the Premium Mixer Market

As the quality of cocktails has skyrocketed, cocktail mixers haven’t kept pace.  Dominated by low quality offerings that show little regard for taste or enjoyment, the mixer market is defined by synthetic colors and cloying flavors, manufactured quinine, chlorinated water, and plastic packaging. Now, Fever-Tree, a line of premium all-natural mixers has emerged from the mass of artificially sweetened and preserved mixers with a line of all-natural, luxury beverages. 

The full range of the company’s natural beverages includes Fever-Tree Indian Tonic Water, Ginger Ale, Club Soda, Bitter Lemon, Light Tonic Water and Ginger Beer. The artisan-crafted line is produced in single serving, recyclable glass bottles ensuring freshness and fizz each time a bottle is opened.  The company recently introduced 500ml bottles, with twist-off caps in Ginger Beer, Ginger Ale, Club Soda and Tonic Water. In both size bottles, high carbonation aids in delivering subtle botanical aromas.

Using only fresh, high quality ingredients, Fever-Tree mixers allow the flavors of top shelf spirits to shine through. As a result, the brand has gained rapid international distribution and acclaim. Fever-Tree mixers are currently served in seven of the Top Ten restaurants in the world. [Ranking by Restaurant Magazine].

The Fever-Tree name is taken from the common name of the chinchona tree which grows in many tropical regions and yields quinine, an ingredient well documented for its curative powers from treating malaria to reducing fevers. However, the Fever-Tree Premium Indian Tonic Water and Bitter Lemon derive their crisp, clean refreshing flavors from the variety of chinchona grown along the Rwanda-Congo border that is known to yield some of the world’s finest quinine. Fever-Tree Ginger Ale owes its brisk, distinctive flavor to the unique use of fresh green ginger, while the Club Soda gets its pure taste from soft spring water.  Whom You Know will be telling you even more shortly!

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