AMENITY, THE PIONEER OF MEN’S CLINICAL GROOMING, ENTERS ALL DUANE READE LOCATIONS
a│MEN│ity, the brand to spearhead the evolving men’s grooming category, has become more available to those in the metro New York area. Starting June 1, 2011, five products from a│MEN│ity’s line will be in all Duane Reade stores: Gel Face Cleanser, Shave Cream, After Shave & Face Moisturizer, The Balm and Anti-Breakout Gel. a│MEN│ity’s best-sellers, previously only sold in boutiques, online beauty/grooming sites and overseas, are now more accessible to discerning men and those who shop for them.
a│MEN│ity founder and CEO Kimberly Pecoraro (see our exclusive interview with her here: http://www.whomyouknow.com/2011/08/product-alert-exclusive-interview-with.html) says, “Being from the greater New York area and having worked in the City for over a decade, I get a big thrill out of a│MEN│ity’s partnership with Duane Reade. Our brand is growing and I can think of no better way to reach New Yorkers than to be in such a popular and user-friendly retailer. Our loyalists are career-driven, image-conscious-men who are short on time, and they do a great deal of their grooming and skincare shopping in pharmacies, so Duane Reade is a natural fit. We want to be more available to our customers as well as make new brand converts.”
Led by a group of medical and scientific experts, known as The Amenity Authority™, key ingredients were identified as essential to combat men’s
skincare complaints. a│MEN│ity’s PRO-FORM 6™ contains six ingredients (willowbark extract, rutin, provitamin B5 panthenol, bisobolol, hyaluronic acid and liposomal vitamins A, C, and E) that set it apart from other men’s brands as they are designed specifically to help men’s skin, which is thicker and oilier than women’s. In addition to PRO-FORM 6™, what sets the brand apart from others is that each a│MEN│ity product is oil-, fragrance- and alcohol-free and can be used by all skin types, even the most sensitive. The entire line is also multi-action, as most men do not like to have a regimen that extends beyond three steps. Lastly, the smart, technologically advanced packaging is unrivaled, with each dispenser designed to release a metered dosage. The components are airless so there is no worry of contamination or a decrease of efficacy due to oxidation from being left open. The finest quality PET plastic is shatterproof and made with locking closures, so in-shower breakage or travel disasters are virtually impossible.
a│MEN│ity is bridging two fast growing segments, doctor-developed skincare and men’s products, while meeting consumer demands by establishing an entirely new category called clinical grooming. The company’s business objective is to pioneer scientifically advanced men’s grooming products to provide men what they want and need; a solution they can’t find anywhere else for their skin.
About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company’s brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City… everything for “How I Feel”, “How I Look”, and “What I Need Now”. The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation’s largest drugstore chain with more than 7,700 stores in all 50 states, the District of Columbia and Puerto Rico.
