Whom You Know: SCAE World of Coffee, Vienna 2012: THE COFFEE WORLD IS POURING INTO VIENNA IN JUNE!

Wednesday, March 28, 2012

SCAE World of Coffee, Vienna 2012: THE COFFEE WORLD IS POURING INTO VIENNA IN JUNE!

Blending the greatest expertise with the most extensive gathering of exhibitors and the most powerful buyers in the business, SCAE’s World of Coffee, Vienna 2012 is set to be THE MUST-SEE event on the coffee industry calendar. (The event takes place in the modern well appointed conference and exhibition centre Messe Wien, 12-15 June).

Designed as the one-stop-shop event for roasters and retailers, food and beverage service professionals and coffee enthusiasts, SCAE World of Coffee, Vienna 2012 is the premier showcase for those wishing to boost business, establish new contacts and improve their knowledge. With over 65% of exhibition space already sold, the grand-scale trade fair (extending to 7,000m2 ) will feature exhibitors of every type of: services; food & beverage supplies; machinery and equipment; coffee roasters; packers; restaurant, Horeca chains. Some of the biggest names in the industry have signed up to take part including: Accademia Del Caffè, Alt Wien Kaffee, Andrashko Kaffee, Blaser Café, Bunn-O-Matic Corporation, Cafetto, Cino Coffee Machines, Coffee Board of India, Julius Meinl, La Marzocco, Monin, Origem Brazil, UNIC, Probat, Rastl-Thermoplan, Trabocca, Uganda Coffee Development Authority and Westgate Café.

For an opportunity to learn from the experts and engage face-to-face with key industry players the SCAE Business Conference, which takes place on 12th June, includes a host of high profile speakers. Focussing in particular on the business-end of the coffee industry, experts will analyse where it’s going and more importantly how to increase profits. From topics such as sustainability, global trends and industry standards. Speakers include:Karsten Ranitzsch, of Nestlé Nespresso; Chris Stevens, Co-Founder of Keurig (K- Cups); Steven Gojak, Cleveland Research; John Jones of Pro-Intal Research Company; Gavin MacLennan and Fritz Storm, Starwood, (consultant to Meridien and W Hotels) and Luis Samper, Colombian Coffee Federation

Another new feature of SCAE World of Coffee for 2012 is the SCAE ‘New Product’ of the Show Awards. The definitive awards for new products and services is open to all exhibitors. The SCAE ‘New Product’ of the Show Awards has been designed to both recognise and reward excellence and innovation in the industry as well as to present the exhibitors with the commercial opportunity to draw the spotlight of attention from visitors and the expert judging panel to their product/service.

Awards categories include Best Coffee Related Product or Machine, Best Non-Coffee Beverage (e.g.Tea, Juice Water), Best Food/Bakery Product, Best In-Store Product of Service (e.g. table-top, EPOS, Shop-fitting). The judging panel will include Gavin Maclennan - Le Méridien Hotels & Resorts; Irmgard Querfeld – Landtmann; Jeanette Skrebensky-Meinl – Julius Meinl; David Balmer – M&S Out of Home and Richard Barclay – Director, Food Services. Awards entries will enjoy the profile of a dedicated display area in a premium location at the show and with no charge to enter; it is an excellent boost for exhibitors at the event.

Targeting a niche area of the industry, The Village will once again feature at the SCAE World of Coffee this year. A major success in its first year at Maastricht in 2011, the VILLAGE has now expanded into a vibrant marketplace of micro-roasters. The VILLAGE is the place to meet, sample and share the passion of the micro-roasters.

David Veal, Executive Director of SCAE said, “World of Coffee has been a huge event in our calendar for many years and each year we endeavour to improve our offering. This year, we have consciously extended the exhibitor reach beyond the speciality-side of coffee and into the foodservice trade. The success of our industry relies not just on good quality coffee but everything that goes into creating that special coffee experience from growth-to-production-to-service. Therefore this year we have included equipment, machinery, food, complimentary drinks, furniture, services and everything else we associate with our coffee experience. For anyone involved in the business of creating that ’experience’, SCAE World of Coffee is the place to be.“

SCAE World of Coffee, Vienna 2012 is also home to some of the biggest competitions for coffee enthusiasts and talented barista throughout the world. It will be the stage for the world's pre-eminent international coffee competition, the 'World Barista Championship'. Other competitions taking place will be the 'World Brewers Cup', the 'World Cup Tasters Championship' and the ‘Ibrik/Cezve Championship’ and for the first time, ‘The World Coffee Roasting Championship’. (www.worldcoffeeevents.org)

**Registration to attend the show and sign up for the workshops is now open, see www.scae-events.com **

About SCAE

SCAE is an association with members from more than 70 countries worldwide who are looking for coffee excellence. The objective is to define and support coffee quality from the bean to the cup in all its dimensions under the compliance of ethical and sustainable principles along the entire supply chain. SCAE wants to act as opinion shaper and visionary while representing the interests of consumers. The initiation, organisation and support of events, seminars and workshops serve the support of conscious coffee consumption, coffee quality and opinion formation. Furthermore, SCAE offers the certification of experts as well as national and international competitions and awards. SCAE strives to define the criteria for high quality coffee in co-operation and in exchange with all SCAE members as well as national and international interest groups. Further information can be found at: www.scae.com

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/