Whom You Know: CK One Summer Highly Recommended by Whom You Know to get EVERYONE in the Swing of the Season! Get out Your Sunglasses and Spritz Some On!

Thursday, May 10, 2012

CK One Summer Highly Recommended by Whom You Know to get EVERYONE in the Swing of the Season! Get out Your Sunglasses and Spritz Some On!

You know we love the packaging here because they're using the colors of the flag of Ireland...we are proud to introduce the latest in the Calvin Klein fragrance hit parade: CK One Summer!

bright summer sun.

vibrant blue sky.

warm sand on the beach.

a cool, refreshing sensation.

ck one summer

ck one summer – limited edition

cool - refreshing - fun

ck one summer captures a splash of cool refreshment on a hot summer day at the beach. a blend of cucumber, water lotus and driftwood creates a refreshing scent that can be worn by both men and women. a jaunt in central park with a picnic with emma pearl wine.

the initial splash of blue mint, cucumber, and a citrus twist of lime offers a rejuvenating feeling. a heart of dewy water lotus and a fresh watery accord imparts a fluid sensation around aromatic rosemary and crisp green apple. a smooth rum cocktail builds a dreamy summer drydown, wrapped in creamy sandalwood, driftwood and sensual sea moss.

watery fruity woody

top: blue mint, cucumber, lime, bergamot

mid: watery accord, green apple, rosemary, water lotus

base: rum cocktail, sandalwood, driftwood, sea moss

bottle and packaging

an innovative spray treatment creates a “cracked ice” effect on the iconic ck one bottle and brings to life the cooling sensation of the fragrance. the combination of neon green and orange colors on the bottle and packaging reflect the vibrant, free spirit of ck one summer.

eau de toilette spray 3.4oz/100ml $48.00

advertising

the print advertising features a bright blue sky, surfboard in the sand and drops of water on the bottle, conveying ck one summer as a splash of cool refreshment on a hot summer day at the beach.

advertising specs:

creative agency: crk advertising

creative director: raymond meier

director/photographer: raymond meier

location: new york city

date: may 20, 2011

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