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Wednesday, May 2, 2012

Whom You Know is Thrilled to Kick Off Our Coverage of K-Way! Their Classic Function-Fashion Forward Appeal Impresses Us and We Highly Recommend the Claudette in Acid Green!

Rain, rain, go away!  But since you're not, we're just going to zip up the Claudette in Acid Green by K-Way!  We love it, and we are thrilled to kick off coverage of this new brand.  And, they boast French roots which ooh la la you know we love!  The timeless K-Way is back on the scene with new designs that are making their way back into the pouches and hearts of many. "Mentioning K-way to anyone, anyone, always elicits the ohhh-I-used-to-love-those response" says Matt Feigin, Director of Operations. Now they can be loved again or even more as sales have shown, with their brand new approach of modern design in an explosion of colors and fabrics. "We've had such an incredible response, it exceeded all of our expectations" states Feigin.   The Claudette is available in a myriad of colors as you'll see on the site below, but you know we love it best in green.  The bright neon colors are also on trend right now, but you know Irish Peachy Deegan wears green everyday!  (or at least in her heart)  It zips up like a charm and is cut well and is universally flattering.  Manhattan rain, you don't scare us!  We don't melt! Especially in the K-Way Claudette.

A top design team headed by Italian sportswear connoisseur Francesco Bruno has ensured designs as advanced as K-Way's pioneering functionality. Gaining experience with various houses, such as Prada Sport, Bruno has brought unparalleled innovations to K-Way. "Right now K-Way has the most cutting-edge fabrics, both the look and feel are a dream for me to be working with" says Bruno. K-way has truly re-established itself as the leader in rainwear and with ever changing seasonal styles as well as limited edition runs the sky is the limit. 

Paris 1965 
Watching the fashionable people of Paris use their daily paper, or a plastic bag to protect themselves from the rain K-Way founder, Leon-Claude Duhamel knew there had to be a better way. Lightweight, waterproof, and conveniently worn whether in use or not the K-Way became much more indispensable than even the umbrella. Then the trend caught on like wildfire, and now anyone can find the perfect K-Way to look good and stay dry. 








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