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Monday, August 12, 2013

Chicken Brine by Fire & Flavor Highly Recommended by Whom You Know. Chicken Out with This Amazing Brine and Peachy!

I frequently cook chicken throughout the week for dinner because it is so versatile. I put it in sauces and soups, or sometimes I bake it or fry it. Since it is something I eat so frequently, I am always looking for new ways to prepare it. Now, I have found the easiest and probably the most delicious method! Fire and Flavor Grilling Company's Chicken Brine turned my chicken tenders into something truly spectacular! I just marinated the chicken in the brine and water for half an hour and cooked it as I normally would. The result were tender, juicy chicken tenders that were bursting with flavor!
I never really think of brining poultry except around Thanksgiving or Christmas. All that has now changed with the discovery of Fire & Flavor’s Chicken Brine. I used it to marinate some chicken drumsticks, and then poured the whole mixture into the roasting pan with the chicken before putting it in the oven. The result was a flavorful chicken dinner. It very simply enhanced the flavor of the chicken, keeping it moist and bringing out all the juiciness you want in a chicken dish. I now have a brine I can use on an everyday basis. But rest assured, in addition to everyday use, it will definitely be used for my next Thanksgiving turkey!
Chicken can be boring but not when you change things up with Fire & Flavor Brines. Their chicken brine is made with garlic and herbs and simple to use. This brine is also all natural, fat free, gluten free, no preservatives, no artificial anything. Just add water and let the brine work its magic. The great part is it only took 30 mins and it was ready to go. I tried this with some chicken drumsticks on the grill and it was wonderful. Fire & Flavor brine locked in the moisture so my chicken was nice and juicy, simply perfect.
As someone who eats chicken multiple times a week, I'm always looking for new and interesting ways to prepare it. Happily, I've found a super-simple way to infuse chicken with an incredible amount of flavor, with very little effort on my end! Fire & Flavor Grilling Co.'s all-natural Chicken Brine Concentrate works wonders on chicken, locking in flavor and moisture, and keeping it nice and tender. Made with high-quality garlic and herbs, the concentrate is very easy to use - you simply mix one part brine to one part water until the chicken is completely submerged. Brine times are listed on the back of the package, taking any guesswork out of the process. Mine had to sit for about 45 minutes, after which I added a little extra water, and then poached it. The result? The most tasty, tender chicken I've ever prepared! I will definitely be keeping this fabulous product stocked in my pantry!


“Like all of our products, our liquid brines are all-natural, non GMO, fat-free, gluten-free and are made without any preservatives or artificial ingredients,” said Gena Knox, co-founder of Fire & Flavor. “As a mother, I know it can be challenging to provide your family with a great tasting, healthy meal on a weeknight. These liquid brines cut back on cooking time, but not on flavor. Plus, they are made in the U.S.A.”

With three different flavors to choose from, the brine concentrates complement a variety of cooking techniques, whether that’s grilling, roasting, sautéing or smoking. The chicken brine can be used on chicken breasts, legs or to roast whole chickens. The garlic and herbs in the chicken brine can also be added to pork, shrimp and fish. A mixture of espresso, chilies and molasses makes the beef brine ideal for use on tougher cuts of beef, such as flank, skirt and hanger steak, as well as beef ribs, brisket and roast. Trout, salmon or pork can also be substituted for beef. For a Southern twist, the pork brine blends sweet tea, lemon and brown sugar and is recommended for brining pork chops, tenderloin, ribs and butt, but can also be used on chicken, shrimp and fish. 

Fire & Flavor brines are a mixture of salt, sugar, spices and herbs that boost flavor, improve texture and add moisture to lean meats, making it more effective than marinades that only add flavor to the outside layer of meats. The brines contain just the right amount of salt to “unwind” the meat proteins, making them tender and moist without significantly raising sodium levels. 

Cooking with the brines is simple and only requires the home cook to add one part brine to one part water and brine according to the time chart listed on the package. Once opened, the liquid brines should be refrigerated and will stay fresh for up to three weeks. Each package features an original sketch from illustrator John Burgoyne, who is well-known for his illustrations regularly seen in Cook’s Illustrated Magazine. 

For more information on how to purchase the liquid brines or additional Fire & Flavor products, please visit

About Fire & Flavor 
Based in Athens, Ga., Fire & Flavor is a leading marketer and producer of innovative products and concepts for preparing fresh, flavorful food. Founded by husband-and-wife team Davis and Gena Knox, Fire & Flavor offers unique and easy-to-use products for at-home cooking. Products are currently throughout the United States and beyond. Fire & Flavor products are always all natural. For more information, visit the company online at

Gena Knox / C.E.O.
As Chief Executive Officer, Gena is responsible for expressing a sustainable and achievable vision for expanding our product lines. Among Gena’s many creative talents is her unique ability to spot growing food trends where our company can establish a market niche. In addition to promoting her cookbooks and being a wonderful mother, Gena leads product development efforts and handles sales for select larger sales accounts, such as Whole Foods.

Davis Knox / President 
As President, Davis leads a staff of fifteen employees focused on new market growth for the entrepreneurial endeavor. Actively involved in product development and sales, Davis crafts the messaging for Fire & Flavor products, website and merchandising vehicles. If asked, Davis would tell you his specialty is marketing and Sales, but marketing foremost. To him, everything a company does, says or promises impacts the brand, be it positively or negatively. He works to builds on the company’s past successes and is a big believer in focusing on your strengths not your weaknesses.

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