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Thursday, January 7, 2016

FYI™ POSTS GROWTH ACROSS ALL DEMOS FOR 2015 Married at First Sight, Married at First Sight: The First Year, Seven Year Switch, Tiny House Nation and Arranged Drive Double Digit Year-Over-Year Growth in Women 18-49 and Women 25-54 Our Coverage Sponsored by Paul Mayer Attitudes

Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach. 

Paul Mayer is a Mover and Shaker: 





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Powered by its hit series Married at First Sight, Married at First Sight: The First Year, Seven Year Switch, Tiny House Nation and Arranged, FYI posted year-over-year growth across all key demographics for 2015. One of ad-supported cable’s top-tier upscale entertainment networks, FYI logged in double digit jumps among Women 18-49 (+26%) and Women 25-54 (+25%) versus 2014. The network also gained +6% among Adults 18-49 and +4% in both Total Viewers and Adults 25-54.



For 4Q 2015, FYI registered jumps of +38% with Women 18-49, +31% with Women 25-54, +11% with Adults 18-49, +9% with Adults 25-54 and +4% in Total Viewers vs. 4Q 2014.



About FYI

For your inspiration, for your imagination or for your innovation, FYI embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people actually live their lives today, not defined by just one passion or interest. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The FYI website is located at fyi.tv. Follow us on Twitter at twitter.com/fyi and Facebook at facebook.com/fyi.

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