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Wednesday, February 15, 2023


This February 5-7 Curve New York saw over 1,200 buyers from around the globe descend on New York’s Javits Center. Buyers, industry influencers and members of the media were excited to see new collections debut from 175+ top brands of lingerie, intimates, sleepwear, swim, activewear, & accessories.  Whom You Know has been honored to attend this show twice a year every year since 2009.

The absolute best brands in this category in our 14 year history that have proven themselves with their superior excellence over time without a doubt are Emilio Cavallini, led by Mover and Shaker Emilio Cavallini and his brilliant daughter Lisa, and Miraclesuit, led by Mover and Shaker Sandra Davidoff.   We look forward to hearing from the best brand owners in the world for potential future reviews and are looking for quality and are most interested in manufacturing the USA and Europe, particularly France, England and Italy as they have impressed us most in the past.

Buyers from over 20 countries attended the show, predominantly from the United States, with representatives from Bangladesh, Belgium, Bermuda, Canada, Cayman Islands, Finland, France, Iceland, Israel, Italy, Jamaica, Mexico, Netherlands, New Zealand, Philippines, Poland, Taiwan, Thailand, Ukraine and the United Kingdom. Attendees enjoyed an action-packed 3 days of activities including featured presentations and panel discussions on “How to Boost your Sales & Increase Profitability” with Gilbert Russell, Larisa Olson, Shelly Domenech and Debbie Donelle. There were also Fit Bootcamps and a runway show hosted by Elomi, Freya, Fantasie and Goddess

The Sheer Revolution:

Sheer underpinnings were one of the top trends at Curve New York. Innovations in textiles means that sheet fabrics are softer and stronger than ever - nylons, bodysuits and shapewear in see through knits and lace are built to last, and even sports bras are doing double duty as sexy outerwear with overlays of sheer fabrics. The energy of this trend feels revolutionary, as an editorial in Curve New York’s Revealed Magazine showed. A few brands at the show leading the sheer revolution included Carol Coelho, Jordan de Ruiter, Thistle & Spire, Undress Code.

Elevated Style for Men and Non-Women:

There is more to men’s underwear - even Men’s Lingerie - than meets the eye. Long gone are the days of men’s bulk-pack underwear being the only options. The men and non-women of today are sophisticated and use technology to their advantage. Menagerie is one game changing brand asserting “fabric has no gender” and they showcased lace boxers, briefs and nightwear at Curve.

Pleasure Dressing at Home:

The past few years have made a “Homebody” of most of us, to quote industry photographer Becky Yee. Hybrid work schedules demanded a comfy, simple and chic wardrobe.

The latest advancements in soft fabrics, comfort enhancing support, combined with cutting edge style, show that being at home no longer means living in sweats. In fact consumers have deepened their relationships with themselves and dress up for their own pleasure. One of the greatest things to come out of this era is the rise of double duty athleisure, giving you the ability to go from sporty spice to posh spice in the blink of an eye.

There is no shortage of brands taking their cut of the pie from this very lucrative industry. Curve New York featured innovators in the industry, including Anita, Aspen Dream, Andine, Calida and Arlotta.

Runway Ready Lingerie Hits the Streets:

Fashion trends come and go but some trends keep re-emerging with renewed sex appeal and sophistication. In recent global Fashion Weeks, Tom Ford and Alice + Olivia models hit the runway with bras as tops. Runways and red carpets this past season have also shown, with the right briefs or hotpants: no pants are required. Other high fashion brands revamping the innerwear as outerwear trend on runways included Valentino, Burberry, Versace, Miu Miu, and Etro.

Entos, Hauty, & Coquette are just a few Curve Brands that showcased innerwear that is optimized to be worn out on the town.

Curve, hosted by Comexposium, is the leading trade show platform for intimate apparel and swimwear. In North America, Comexposium produces Curve New York, Curve Los Angeles and Curve Montreal to gather top brands, buyers and industry influencers. The show focuses on creating business relationships, sharing experiences and identifying trends and themes for the intimate industry around the world.

Comexposium is the undisputed world leader for lingerie and swimwear, with international events in Paris, Shanghai, and Hong Kong. It is also the French reference for sports textiles and equipment trade shows.

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