#TastyTidbits @CandyUSA Sweets & Snacks Expo Announces 2025 Most Innovative New Product Awards Winners
Sweets & Snacks Expo announced today the winners of the 2025 Most Innovative New Product Awards, recognizing excellence in 12 categories and showcasing the broad range of innovative offerings across the candy and snack industries.
"The Most Innovative New Product Awards are a celebration of the creativity and ingenuity that keeps people coming back to the candy and snack aisles," John Downs, president & CEO of the National Confectioners Association, the host organization for Sweets & Snacks Expo, said. "Consumers turn to confectionery and snack products to add a little sweet or salty touch to special occasions and everyday moments. This year's MINPA winners are outstanding examples of the ways in which the confectionery and snack industries are delivering products to meet consumers where they want to be met."
This year, a record number of products – more than 400 total – were submitted for consideration in a variety of categories, with retail leaders specializing in these powerhouse categories serving as judges. Beginning May 13, these products will be on display in the Featured Product Showcase at the Sweets & Snacks Expo.
The Most Innovative New Product Awards Winners are:Best in Show: Belle's Gourmet Popcorn Matcha Latte Popcorn
Small Business Innovator: Nomad Snacks Pad Thai Flavored Ready-to-eat Popcorn
Chocolate: Pop & Sol Coconut Flaked White Chocolate Covered Cashews
Gourmet/Premium Confections: Mattigan's Dubai Style Chocolate Spread
Gum & Mints: breathROX Popping Breath Mints – Blue Raspberry
Gummy Candy: Nerds Juicy Gummy Clusters – Strawberry Punch
Non-Chocolate Candy: Juicy Drop® Gummy Mystery Cube 5oz Original Flavor
Novelty/Licensed: Ezee Freezee Freeze-n-Peel Strawberry Pop
Seasonal: Amos Tastysounds JinglePop Graffiti
Meat Snacks: Bavarian Meats Original Lil' Landjaeger Individually Wrapped Stick
Salty Snacks: Belle's Gourmet Popcorn Dubai Chocolate Popcorn
Savory Snacks: Snak Club Ramen flavored Snack Mix
Sweet Snacks: Chunk Nibbles Toffee Sweet & Salty Clusters
Baked Goods: Trashy Gourmet Shortbread Cookies with Mini Strawberry Boba from Molly Bz Cookies
About Sweets & Snacks Expo
The Sweets & Snacks Expo is the premier event for the confectionery and snack industries. Featuring new product launches, business-building solutions, and merchandising innovations, this annual trade show brings together qualified candy and snack retail professionals and company representatives who showcase the latest in candy and snack products. The event is sponsored by the National Confectioners Association. Learn more at SweetsAndSnacks.com.
About the National Confectioners Association (NCA)
The National Confectioners Association is the voice of the U.S. confectionery industry. Our member companies create moments of joy with chocolate, candy, gum, and mints, drive $54 billion in retail sales, and add a little sweetness to life. NCA champions policies that help candy makers and other stakeholders in this unique category thrive while reminding consumers that chocolate and candy are treats. Learn more at CandyUSA.com or follow NCA on Facebook, X, and Instagram.
