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Italy’s top soccer division and the world's premier hockey league and its players to collaborate on content and cross-promotional activities between the properties in advance of NHL player participation in the 2026 Milan-Cortina Winter Games
Lega Serie A, the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) today announced a groundbreaking collaboration, bringing together the promotional activities of two of the world’s most prestigious sports leagues ahead of the participation by NHL players at the Olympic Winter Games Milano Cortina 2026. This unique cross-sport collaboration marks a significant milestone in global sports promotion, with Lega Serie A, the NHL and the NHLPA celebrating the shared passion of hockey and soccer fans through innovative promotional initiatives that transcend borders and sporting disciplines.
Marquee events are planned around the NHL/NHLPA European Player Media Tour, which this year will be held in Milan on August 22 - one day before the 2025-26 Lega Serie A season opener on August 23. Lega Serie A players and legends will participate alongside the NHL’s biggest European stars in special events designed to engage and excite the passionate supporters of each sport and highlight the connections between world-class soccer and hockey players.
In Milan, NHL players will visit the training grounds of several of Lega Serie A’s renowned clubs in the surrounding region and attend the iconic San Siro stadium for a Lega Serie A match. These moments will be celebrated through special content captures to be shared with fans of both sports worldwide.
The first-of-its-kind collaboration between a North American sports league and a European soccer league is inspired by a collaboration in March 2025, which saw scudetto-winning legends Andrea Pirlo and Marco Materazzi exchange jerseys with New York Rangers’ star center Mika Zibanejad at Madison Square Garden.
Andy Mitchell, CEO and Managing Director of Lega Serie A USA, emphasized the significance of the collaboration: “In North America, both soccer and hockey have incredibly dedicated, passionate fan bases. This collaboration with the NHL and the NHLPA allows us to engage with a global audience in new and exciting ways while celebrating the anticipation surrounding the Milan-Cortina 2026 Winter Olympics.
“By bringing Lega Serie A legends and NHL stars together, we aim to create a synergy that showcases the best of each league, creating an unforgettable experience for fans on both sides of the Atlantic.”
Keith Wachtel, President, NHL Business, also expressed enthusiasm for the collaboration: “As a global sport with players from 21 countries, the NHL is thrilled to collaborate with Lega Serie A to create unique content that celebrates the intersection of hockey and soccer. With the Winter Olympics on the horizon, Milan will serve as a focal point for sports fans around the world, so we are delighted to take the opportunity to promote our top hockey players in the environments of the biggest sport in Italy.
We look forward to working with Lega Serie A to deliver world-class events highlighting both leagues' history, heritage, and shared culture.”
Rob Zepp, Senior Director, International Strategy & Growth of the NHLPA, is also excited to see this collaboration evolve: “Professional athletes from around the world share a unique bond that this groundbreaking collaboration will celebrate and showcase. Combining the profiles of the elite athletes from the NHL and Lega Serie A will leverage the reach and star-power of the players and both leagues as we move towards the upcoming Olympic Winter Olympic Games in Milano-Cortina.”
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About Lega Serie A
Lega Serie A is Italy's premier professional football league, home to some of the world's most renowned and storied football clubs. Since its inception, the league has been a cornerstone of Italian culture and sportsmanship, captivating millions of fans worldwide with its unique brand of exceptional football. In 2022, the league opened its U.S. office in NYC to deepen its connection with American fans and brands.
About the National Hockey League (NHL)
The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, X, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, TNT Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year
About the National Hockey League Players’ Association
The National Hockey League Players’ Association, established in 1967, is a labour organization whose members are the players in the National Hockey League. The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, NHLPA Goals & Dreams was launched as a way for the players to give something back to the game they love. Over the past 25 years, tens of thousands of deserving children in 44 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $26 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.
