#CruisingPeachy NEW YORK AUTO SHOW DELIVERS The Power of In-Person Automotive Experiences

The New York Auto Show tells Whom You Know:

The collective engagement across media, industry, and our OEM partners that sparked such strong public enthusiasm has been instrumental in delivering a powerful, impactful Show.   Whom You Know absolutely loves the New York Auto Show and Peachy is the third generation of her family to attend, the first as a publisher and we look forward to it every year. The New York Auto Show is one of the very best trade shows to happen all year in New York if not THE BEST.

From an industry perspective, the energy was clear.

Media registrations - reached 2,406, surpassing 2025 levels.

Industry registrations - totaled 3,142, an increase year-over-year.

Global and North American debuts - underscored the Show’s importance as a platform for major announcements and product launches.

Public enthusiasm - the Show opened to record paid-gate attendance on the first weekend, reflecting incredible interest from car buyers and enthusiasts alike. Dozens of ticketing and marketing partners are yet to report, and on-site and online ticket sales indicate a 23.5% increase year-over-year, surpassing post-pandemic attendance levels as far back as 2022.

Notable Firsts

The debut of the Automotive News Global Outlook panel tackled controversial and challenging subjects, bringing together the most influential players representing dealers and manufacturers, bringing insight to the future of mobility, from politics and global economics to international influences. The 2026 kickoff event, the Automotive Forum, achieved its highest level of registrations.

These and other B2B and media forums, which took place during three days of press preview before the opening of the Show to the public, delivered critical insight into the state of the automotive industry amid increasingly complex times for the industry, effectively bringing a global perspective directly to attendees in New York.

Best Foot Forward

OEM activations were on full display, elevating the consumer experience in new and exciting ways, adding energy, fun, innovation, and hands-on engagement to the Show floor that resonated strongly with attendees.

Deep Dive

We will continue working with our research analysts, who closely examine and report on media coverage, social media reach, audience demographics, and consumer intent.

In the weeks ahead, we will share a deeper analysis of the results and insights from this year’s Show, and we look forward to sharing a full report with the industry, dealers, exhibiting partners, and the media.

ABOUT THE NEW YORK AUTO SHOW

Since 1900, New York has been the staging location of North America's oldest and largest-attended auto show. The New York International Auto Show continues to be the best place to experience and learn about the new products the auto industry offers. Each year, the show provides the largest display of cars and trucks in one location to car buyers in a unique experience. No other venue offers this kind of comprehensive and engaging forum, where new technology and designs can be viewed, explored, and enjoyed.