#PetitePeachy #BigAppleBusiness #Peachy #Loves #StuffedAnimals Ravensburger AG Acquires Majority Stake in Steiff
Ravensburger AG is acquiring a stake in Margarete Steiff GmbH as a strategic investor. Both companies rank among Baden-Württemberg’s leading toy manufacturers and have stood for quality, responsibility, and strong brand values for generations. Steiff will retain its independence and remain headquartered in Giengen an der Brenz.
“Steiff is one of the most renowned brands in the toy industry, characterized by a high degree of quality and strong emotional appeal,” said Clemens Maier, CEO of Ravensburger. “Our company founder, Otto Maier, was inspired by the idea of developing toys for the head, hand, and heart. Steiff, in particular, represents the heart. With products that have been part of many people’s childhoods for generations—in line with company founder Margarete Steiff’s motto: ‘For children, only the best is good enough!’”
The seller is Steiff Beteiligungsgesellschaft (Steiff Holding), owned by the heirs of company founder Margarete Steiff. Through the partnership with Ravensburger, the family is setting the course for a long-term future for the heritage company. “For us, it was essential to entrust Steiff to a partner who understands and respects the brand, its values, and its heritage,” explains Frederik Reimann, Managing Director of Steiff Beteiligungsgesellschaft (Steiff Holding). Ravensburger embodies this very attitude like no other company. Frank Rheinboldt, CEO of Margarete Steiff GmbH, emphasizes: “With our partner Ravensburger, we are laying the foundation to further develop the Steiff brand over the long term, unlock international growth opportunity, and combine our rich heritage with new impulses for the future.” The independence of the Steiff brand and the future of the Giengen location were central prerequisites for the family, whose stake in the company will remain significant in the future.
Steiff, founded in 1880, and Ravensburger, founded in 1883, are united by a clear commitment to quality, responsibility, brand strength, and sustainable corporate governance. Ravensburger contributes its extensive industry expertise as an internationally operating group, while Steiff consistently maintains its identity as a premium brand rooted in craftsmanship and emotional heritage. The partnership between the two companies strengthens the Ravensburger Group and expands its strategic perspectives. At the same time, it also opens up opportunities for potential synergies for Steiff.
Closing of the transaction remains subject to antitrust approval. The parties expect that the required clearance will be obtained within the customary review periods.
